Dealer Loyalty Program
Recognize dealer purchases, product focus and program participation across your network.
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B2B2C Loyalty Program
Build customer loyalty through your partners
Use a b2b2c loyalty program to run customer loyalty and reward programs through your dealer and partner network.
Agree on funding with partners
Set clear cost-sharing rules up front, so every partner knows exactly what they contribute, and receive.
Win more end customers
Grow repeat purchases by launching a co-funded loyalty program that rewards customers at every partner location.
Show every partner the return
Report results by partner to justify shared funding and expand the program to more locations.
✓ SOC 2 Type IITrusted by 300+ brands
The team has helped us scale the referral program to multiple markets including US, Japan, Australia, Singapore.
As a trusted partner, the Nextbee team has consistently delivered reliable and responsive service in support of Just Energy's digital gift card program.
NextBee delivered the right platform and the right partnership. Their comprehensive solution and collaborative approach helped us grow participation from an original goal of 10% to 35% of our customer base.
If you're looking for a powerful platform to run your loyalty and promotions initiatives, NextBee should be your first choice.
Your vision. A program built around it.
An ROI positive program is not just a buzzword, but a commitment we stand by.
Solutions tailored to your needs
Win more VAR and MSP deals with tiered rewards
Design reseller incentive programs that reward VARs and MSPs for registered deals, certifications, and closed revenue, with tiers that unlock better benefits. Resellers put your products first because every qualified deal moves them closer to the next reward.
- Tiered partner program
- Deal registration software
- VAR rewards program
- MSP partner incentives
Give every partner one branded place to work
Bring deal registration, training, co-branded assets, and reward balances into one B2B partner portal with role-based content for owners, sales reps, and engineers.
- Branded partner hub
- Role-based content
- Claim status views
- Partner engagement platform
Activate new resellers in their first 90 days
Guide new partners through agreements, product training, portal setup, and a first registered deal with activation checklists and milestone rewards.
- Activation checklists
- First-action milestones
- Partner onboarding software
- Partner recruitment software
Certify partner teams on every product line
Build a partner certification program with learning journeys, quizzes, and badges that unlock tier benefits and deal registration perks. Certified partners sell with confidence and close larger deals.
- Learning journeys
- Partner learning platform
- Milestone rewards
- Completion reporting
Help partners market your solutions locally
Equip partners with through channel marketing automation, approved co-branded partner campaigns, and market development funds tied to proof of execution. Your message reaches more buyers, and every MDF dollar shows a return.
- Co-branded campaigns
- MDF claims management
- Approval paths
- Partner reporting
Turn deal registration into friendly competition
Launch deal reg SPIFFs, partner sales gamification, and quarter-end missions with leaderboards ranked on verified CRM data. Partner reps register more opportunities, giving sales earlier visibility into every deal.
- Deal reg SPIFF
- Activity missions
- Reseller leaderboard software
- Channel partner gamification
See which partners and programs drive revenue
Compare partner scorecards, registered deals, certifications, and incentive spend by tier and region with channel partner analytics. Leadership sees channel incentive ROI, and budget follows the partners who grow.
- Partner scorecard software
- Segment reporting
- Channel incentive ROI
- Milestone tracking
Design a partner program that fits your channel
Work with NextBee on channel incentive program design, tier structures, and partner advisory council meetings that shape your roadmap. The program launches with a proven plan and partner input from day one.
- PRM software alternatives
- Tier structure design
- Partner advisory council
- Rollout planning
Connect partner incentives to Salesforce
Sync Salesforce partner incentives with opportunity stages, Experience Cloud partner records, and renewal milestones so rewards trigger from real CRM data. Manual claim reviews disappear, and partner and sales data stay in step.
- CRM event triggers
- Experience Cloud partner rewards
- Partner renewal incentives
- Activity writeback
- Docebo training rewards
Push dealer volume with stair-step bonuses
Structure manufacturer dealer incentives with volume bonus rules, growth targets, and stair step dealer incentive tiers that show progress toward each threshold. Dealers order more of your lines because the next bonus is always in sight.
- Volume bonus rules
- Growth targets
- Channel incentive management
- Dealer loyalty program
Reach distributors and their dealers in one program
Extend two tier channel incentives through distributor sponsor workspaces that enroll downstream dealers and sales reps under your brand rules. Every tier sees the same program, with budgets owned by the right sponsor.
- Sponsor workspaces
- Downstream enrollment
- Tier permissions
- Distributor incentive program
Bring new dealers up to speed fast
Welcome new dealers with a dealer onboarding program that covers account setup, product training, and a first qualifying order. Reps spend less time chasing paperwork as new dealers start selling sooner.
- Account setup checklist
- Product training paths
- First-order milestone
- Dealer recruitment program
Sharpen dealer product knowledge
Teach dealer staff through interactive guides, scenario quizzes, and dealer certification program milestones. Sales staff explain your products accurately and sell with more confidence.
- Guided product paths
- Scenario-based learning
- Dealer certification program
- Content approvals
Manage co-op funds without spreadsheets
Track co-op advertising, dealer advertising reimbursement, and MDF requests with documented spend, approval thresholds, and budget allocations. Reimbursements arrive faster, and you see what every shared dollar delivered.
- Funding request forms
- Execution evidence
- Co-op funds management
- Budget allocations
Spark sales contests between branches
Stage branch sales competitions and distributor sales contests with team scoreboards, shared milestones, and reward caps. Branches push harder during slow months, and top teams earn public recognition.
- Team scoreboards
- Shared milestones
- Dealer gamification platform
- Reward caps
Prove what each dealer incentive returns
Measure dealer volume, product mix, and incentive cost per account, and flag duplicate or unsupported claims before rewards go out. Finance trusts the numbers because budgets reward real sales.
- Duplicate claim checks
- Partner activity views
- Campaign comparisons
- Incentive claim audit
Hear from dealers before you change the program
Organize a dealer advisory council with member groups, pilot invitations, and action tracking. Changes land well because dealers helped shape them.
- Dealer member groups
- Meeting participation
- Pilot invitations
- Action tracking
Qualify dealer rewards with NetSuite data
Feed NetSuite transactions, account data, and distributor rebates into incentive eligibility rules, with results written back to your CRM. Rewards match invoices exactly, and nobody re-keys sales data.
- Transaction event feeds
- Partner account mapping
- ERP partner incentive integration
- Purchase eligibility
- Program outcome views
Reward contractors for every registered install
Credit registered equipment, verified installations, and training through an HVAC contractor rewards program that also covers plumbing contractor incentives. Contractors choose your brand on the next job because points add up quickly.
- Registered equipment
- Installation evidence
- Installer loyalty program
- Plumber loyalty program
Put the pro hub on every contractor's phone
Equip contractors with a mobile-ready portal to register equipment, upload invoices, check reward balances, and download spec sheets. Jobs keep moving because program tasks happen on site, not after hours.
- Mobile registration
- Invoice upload
- Reward balances
- Spec sheet library
Ready new installers before peak season
Enroll new contractors with a short checklist covering company profile, product training, and a first registered install, timed before summer and winter peaks. Installers are ready to earn when demand arrives.
- Pro profile setup
- Seasonal activation
- First-install milestone
- Welcome bonus
Train technicians on new equipment
Deliver installer training on new systems, refrigerants, and controls with quizzes and certification badges that unlock higher reward tiers. Crews install correctly the first time, which cuts warranty callbacks.
- Training milestones
- Certification badges
- Tier unlocks
- Partner product training
Promote your brand through local dealers
Supply co-branded flyers, social posts, and seasonal promotions that dealers customize within brand rules, backed by co-op funds. Local dealers market your equipment more often and more consistently.
- Co-branded templates
- Seasonal promotions
- Co-op claims
- Brand approvals
Boost sell-in with seasonal HVAC SPIFFs
Time an HVAC SPIFF program to high-efficiency units with campaign windows, leaderboards, and instant rewards for verified sales. Premium systems sell faster during the months that matter most.
- Timed campaign windows
- Contractor leaderboards
- Premium unit SPIFFs
- Instant rewards
Find contractors with premium sales potential
Rank contractors by registrations, product mix, and reward costs across territories and distributors. Field reps focus on the contractors with the most growth potential.
- Contractor scorecards
- Territory views
- Product mix reports
- Reward cost tracking
Launch a contractor program without new headcount
Partner with our specialists on program design, reward catalogs, and claim reviews, with distributor sponsors brought in from the start. Contractors join quickly, and your team stays lean.
- Program design support
- Reward catalog setup
- Claim review queues
- Distributor coordination
Validate installs with warranty and distributor data
Pull warranty registrations, distributor sales, and contractor accounts into the program through flat-file feeds or the API. Install claims validate automatically, catching fraud before rewards go out.
- Warranty registration feeds
- Distributor sales data
- CRM sync
- Serial number validation
- Single sign-on
Earn builder loyalty across your product lines
Create a building products loyalty program that rewards builders, remodelers, and lumber dealers for qualified projects and product purchases. Specifications for your products repeat because rewards grow with every job.
- Project qualification
- Product eligibility
- Lumber dealer loyalty
- Builder rewards program
Show trade pros their rewards in one place
Gather trade account views, project registrations, reward balances, and product resources into one trade rewards platform. Pros check progress in seconds and keep buying through your dealers.
- Trade account views
- Project registration
- Reward balances
- Product resources
Turn new trade accounts into repeat buyers
Greet new contractors and stockists with a profile checklist, a product sampler, and a bonus for their first qualifying purchase. First orders turn into steady accounts sooner.
- Trade member profiles
- First-purchase bonus
- Stockist loyalty program
- Reminder rules
Prepare pros to install and specify your products
Provide installation guides, product quizzes, and certification paths for contractors and dealer counter staff. Counter staff recommend your products by name, and installers deliver better results.
- Installation guides
- Product quizzes
- Certification paths
- Counter staff training
Stock dealers with ready-made local campaigns
Distribute co-branded campaigns, showroom materials, and building materials dealer incentives for promoting your product lines. Brand presentation stays consistent in every local market.
- Co-branded campaigns
- Showroom materials
- Partner marketing concierge
- Co-op funding shares
Make the building season competitive
Post seasonal missions for builders and dealers, such as trying a new product line or hitting a project count, with leaderboards and bonus multipliers. Participation climbs during the busiest months of the year.
- Activity missions
- Targeted multipliers
- Partner leaderboards
- Seasonal campaigns
Track trade loyalty by region and product
Monitor repeat purchases, product adoption, and reward costs across trade members, dealers, and regions. Weak products and strong dealers stand out at a glance.
- Repeat purchase goals
- Regional reports
- Product adoption views
- Reward cost tracking
Protect trade claims from day one
Rely on NextBee for program design, reward catalogs, and claim reviews, including tradesperson rewards scheme structures. The program goes live faster with clean claims from the start.
- Program design support
- Reward catalog setup
- Claim review queues
- Tradesperson rewards scheme
Automate purchase qualification with ERP data
Import dealer sell-through, ERP orders, and receipt uploads to qualify purchases automatically. Trade members see accurate balances, and spreadsheets disappear.
- Dealer sell-through feeds
- ERP order events
- Receipt scanning
- CRM sync
- Single sign-on
Lock in seed and equipment commitments early
Schedule an agricultural dealer incentive program with seasonal windows, product participation rules, and reward tiers for seed, crop protection, and equipment lines. Commitments to your products arrive earlier in the season.
- Seasonal program windows
- Channel loyalty program
- Reward schedules
- Seed dealer incentive program
Simplify program tracking for Ag retailers
Combine early-order programs, sales claims, reward balances, and agronomy resources in one portal for dealers and Ag retailers. Statements stop piling up because every program lives in one view.
- Ag retailer loyalty program
- Early-order tracking
- Claim status views
- Agronomy resources
Sign up new dealers before planting
Set up new dealers with territory assignments, product training, and an early-order milestone that rewards commitment ahead of the season. Contributions start in the first season, not the second.
- Territory setup
- Product training
- Early-order milestone
- Activation tracking
Equip dealer agronomists for every product
Share product trials, agronomy modules, and quizzes that dealer staff complete for points and certifications. Growers get better advice, and your products win more acres.
- Agronomy modules
- Product trial results
- Learning milestones
- Certification badges
Sponsor field days and grower events
Fund dealer field days, grower meetings, and local ads through co-op and MDF programs with clear claim evidence. Visibility stays high at the farm gate.
- Co-op advertising
- Event funding requests
- Execution evidence
- Budget allocations
Reward early orders with seasonal challenges
Open early-order challenges, product-mix missions, and dealer leaderboards that close before each planting season. Locked-in volume improves your production planning.
- Early-order challenges
- Product mix missions
- Dealer leaderboards
- Reward caps
Measure program impact by season and territory
Break down sales, product participation, and reward costs by dealer segment, territory, and season. Adjustments happen before the next season, not after.
- Dealer segments
- Territory reports
- Season comparisons
- Incentive ROI views
Match programs to the Ag calendar
Map incentives to planting, harvest, and early-order windows, and gather input through a dealer feedback program. Programs land at the right moment for dealers and growers.
- Seasonal program planning
- Dealer feedback program
- Reward schedule design
- Claim reviews
Link dealer reporting, ERP, and CRM data
Load dealer sales reports, ERP shipments, and CRM accounts into incentive rules via secure file transfers. Dealers see accurate statements without delays.
- Dealer sales reports
- ERP shipment feeds
- CRM sync
- Secure file transfer
- Single sign-on
Drive dealership sales toward priority models
Score dealerships on sales, service, and CSI through an automotive dealer incentive program with clear claim approvals. Dealerships focus on the models and metrics you care about most.
- Dealership scorecards
- Claim approvals
- Dealer CSI incentive program
- OEM dealer rewards software
Tailor the portal to every dealership role
Present sales consultants, service advisors, technicians, and managers with the campaigns, training, and rewards that apply to their role. Staff act on the right programs without digging through emails.
- Role-based content
- Campaign milestones
- Reward balances
- Program notifications
Get new dealership staff selling sooner
Walk new hires through product training, program enrollment, and a first qualifying sale with progress tracking and welcome rewards. High turnover hurts less when new staff ramp quickly.
- New hire checklists
- Product training
- First-sale milestone
- Welcome rewards
Recognize technicians for every certification
Reward service technician certifications, training milestones, and master technician recognition through a dealer technician incentive program. Skilled technicians stay with your dealers, and service quality improves.
- Certification milestones
- Technician profiles
- Master technician recognition
- Dealer network views
Keep dealer advertising within brand rules
Approve co-op advertising, digital campaign kits, and local event funding so dealers promote new models within OEM guidelines. Local ads stay on brand, and co-op claims settle faster.
- Co-op advertising
- Campaign kits
- Brand approvals
- Claim evidence
Power model launches with dealer SPIFFs
Kick off an automotive dealer SPIFF program and dealer product launch incentives with first-sale milestones and dealership leaderboards. New models gain momentum in their first quarter.
- Launch task sequences
- First-sale milestones
- Dealership leaderboards
- New product SPIFF
Compare dealer performance across the network
Report sales, CSI, training completion, and incentive spend by dealership, region, and role. Regional managers coach the dealers who need it, with data behind every conversation.
- Regional comparisons
- CSI trends
- Incentive spend reports
- Dealership sales incentive management
Hand off complex dealer administration
Delegate claim reviews, reward fulfillment, and reporting to our channel incentive specialists while you keep approval control. Your team focuses on dealer relationships, not administration.
- Claim review queues
- Owner approvals
- Reward fulfillment
- Managed channel incentive program
Connect DMS, CRM, and OEM systems
Map sales, repair orders, and CSI results from dealer management systems and your CRM to incentive rules. Faster validation shortens reward cycles.
- DMS event feeds
- CRM sync
- CSI data mapping
- Partner record mapping
- Single sign-on
Pay associates for selling your products
Build a retail SPIFF program that rewards sales associates for qualifying consumer electronics sales, with proof-of-sale capture and store-level rules. Associates recommend your brand first because rewards arrive immediately.
- Retail staff enrollment
- Proof-of-sale capture
- SPIFF management software
- Consumer electronics SPIFF program
Fit the program into every associate's shift
Open a mobile portal where associates enroll, submit sales, complete training, and redeem rewards in minutes between customers. Participation stays high because the program fits into a shift.
- Mobile enrollment
- Sales claim capture
- Reward redemption
- Store notifications
Enlist new associates at every store
Invite new store staff with QR codes at the counter, a short training path, and a bonus for their first verified sale. New hires sell your products from week one.
- QR enrollment
- Short training paths
- First-sale bonus
- Store-level tracking
Convert product specs into quick lessons
Create interactive product guides and retail associate product training rewards that explain features in short, mobile lessons. Shopper questions get accurate answers, and more sales close.
- Interactive product guides
- Retail staff product training
- Partner product knowledge quiz
- Guide engagement
Coordinate in-store promotions with retailers
Plan co-op promotions, endcap displays, and launch kits with retail partners, with compliance photos and claim evidence in one workflow. Displays go up on time, and co-op funds pay for proven execution.
- Retailer participation
- Compliance photos
- Launch kits
- Funding shares
Win launch weekends with sales contests
Host product launch sales contests with store leaderboards, team goals, and bonus multipliers for hero products. Launch weeks build momentum fast.
- Product launch sales contest
- Store leaderboards
- Team goals
- Bonus multipliers
Stop fraudulent claims before they cost you
Detect duplicate serial numbers, suspicious claim patterns, and ineligible sales with SPIFF claim verification and approval history. Only real sales earn SPIFF dollars.
- Duplicate claim checks
- Serial number matching
- Approval history
- Channel reward fraud detection
Scale SPIFFs to thousands of stores
Outsource SPIFF administration, claim reviews, and reward fulfillment to NextBee while you approve campaigns and budgets. Store coverage grows without new hires.
- Channel SPIFF program
- Claim review queues
- Reward fulfillment
- Recurring reporting
Verify sales with POS and retailer data
Match claims against POS feeds, retailer sell-through reports, and serial number databases. Approvals happen in hours, while the sale is still fresh.
- POS data feeds
- Sell-through incentive program
- Serial number databases
- Proof of sale incentive program
- Single sign-on
Grow activations through wireless dealers
Tie wireless dealer incentives to activations, upgrades, and accessory attach, with tiered bonuses for owners and store reps. Competing carriers lose ground as dealers prioritize your plans.
- Wireless dealer incentive software
- Activation rules
- Accessory attach bonuses
- Channel rewards software
Answer dealer questions before they call
Publish plan updates, compensation rules, training, and claim status for every location in a channel partner portal. Calls to your channel team drop because every answer lives in one place.
- Channel partner portal
- Plan update alerts
- Claim status views
- Location views
Open new dealer locations faster
Lead new dealers through agreements, system access, staff training, and first activations with a channel partner onboarding program. Activations at new stores start weeks sooner.
- Agreement tracking
- System access setup
- Staff training
- First-activation milestone
Brief store reps on plans and devices
Push short lessons and quizzes on new plans, devices, and promotions, rewarding reps who finish them. Clear explanations reduce returns and care calls.
- Plan and device lessons
- Promotion briefings
- Completion rewards
- Store completion reports
Localize carrier-approved campaigns for every dealer
Load co-branded social posts, store signage, and digital ads that dealers adapt within approval paths. Marketing stays compliant and on message in every store.
- Co-branded campaigns
- Store signage kits
- Approval paths
- Local asset controls
Motivate store teams with monthly sales blitzes
Set monthly activation targets, store-versus-store contests, and partner team leaderboards with verified sales data. Store teams push harder in the final week of every month.
- Partner team leaderboard
- Store contests
- Monthly targets
- Dealer SPIFF program
Shift budget to dealers who keep customers
Analyze activations, early cancellations, and incentive spend by dealer, region, and plan type. Budget moves to the dealers who bring in lasting customers.
- Dealer scorecards
- Early cancellation views
- Regional comparisons
- Incentive spend reports
Configure dealer programs with expert help
Lean on our specialists to set compensation rules, review claims, and report results while you keep final approval. Program changes go live faster and with fewer errors.
- Program setup support
- Claim review queues
- Owner approvals
- Managed channel incentive program
Pay rewards on confirmed activations only
Stream activations from carrier systems, billing data, and Salesforce into qualification rules. Pending orders never trigger a reward.
- Activation feeds
- Billing system events
- Salesforce sync
- Qualification rules
- Single sign-on
Recognize agents for the business you want
Configure an insurance agent incentive program that rewards approved business activity, training, and service milestones within policy-based eligibility rules. Agents and brokers place more business with you, and every reward stays documented.
- Agent participation
- Policy-based eligibility
- Approval records
- Insurance broker rewards program
Centralize programs and resources for agents
Unite product updates, training, sales contests, and reward status in one agent portal for independent and captive agents. Less searching means more time selling.
- Agent portal
- Product updates
- Contest standings
- Reward status
Help new agents write their first policies
Coach newly appointed agents through licensing checks, product training, and their first policies with milestones and welcome recognition. Appointed agents produce sooner and stay longer.
- Appointment checklist
- Licensing checks
- Product training
- First-policy milestone
Update agents on products and compliance
Assign product modules, compliance refreshers, and quizzes that earn agent recognition program points and badges. Accurate selling cuts errors and complaints.
- Product modules
- Compliance refreshers
- Learning milestones
- Agent recognition program
Market through agencies without legal delays
Prepare approved co-branded campaigns, social posts, and email templates that agencies personalize within compliance rules. Agencies market your products more often without review bottlenecks.
- Co-branded campaigns
- Compliance approvals
- Email templates
- Managed partner campaigns
Make sales contests fair and visible
Score agents through insurance sales contest software, leaderboards, team goals, and insurance agent gamification built on approved activity data. Competition centers on the behaviors you value, not just volume.
- Insurance sales contest software
- Team goals
- Agent leaderboards
- Approved activity scoring
Show regulators how incentives were earned
Audit production, retention, and training completion by agent, agency, and region, with full approval history for every reward. Leadership and regulators see exactly how each incentive was earned.
- Agency scorecards
- Production reports
- Approval history
- Regional comparisons
Pass compliance review on the first try
Shape reward rules, disclosures, and award trips with NextBee, including a partner of the year program for top agencies. Programs launch approved and stay easy to audit.
- Reward rule design
- Disclosure support
- Partner of the year program
- Award nominations
Link policy admin and agency management systems
Route policy, commission, and appointment events from policy administration and agency management systems into incentive rules. Updates happen automatically, with no manual reports.
- Policy admin events
- Agency management sync
- Appointment records
- CRM sync
- Single sign-on
Rally franchisees behind brand programs
Reward franchisees for adopting brand standards, launching promotions, and hitting local sales goals, with location activity views for your field team. Brand initiatives spread because participation pays off.
- Location activity views
- Brand standard milestones
- Local sales goals
- Site-level budgets
Hand every location one brand hub
Package campaign kits, training, local budgets, and recognition in a single portal for owners and managers. Locations roll out brand programs faster with fewer support requests.
- Franchise campaign kits
- Role-based content
- Budget views
- Program notifications
Plan every grand opening step by step
Track opening tasks, staff training, local marketing setup, and grand opening milestones for each new franchisee. Locations reach target sales sooner.
- Opening checklists
- Staff training
- Grand opening milestones
- Progress visibility
Standardize training at every location
Roll out product, service, and brand training with quizzes and badges that managers track by location. Every location delivers the same customer experience.
- Brand training paths
- Location completion views
- Manager dashboards
- Training badges
Let franchisees market locally within brand rules
Give franchisees franchise marketing software with local store marketing templates, approval paths, and co-op funds for franchisee campaign management. Corporate sees every campaign, and brand standards hold.
- Local store marketing platform
- Brand approvals
- Co-op funds
- Multi location marketing platform
Spark friendly competition between locations
Challenge locations to compete on sales, reviews, and promotion launches, with leaderboards and recognition at regional meetings. Top locations get celebrated, and others learn what works.
- Location leaderboards
- Regional challenges
- Promotion missions
- Partner conference engagement
Coach locations with side-by-side results
Review campaign adoption, local spend, and sales results by location, region, and owner group. Consultants focus on the locations that need help.
- Location outcome views
- Owner group reports
- Campaign adoption
- Local spend tracking
Bring franchisee voices into program decisions
Convene a franchise advisory council with franchisee groups, agenda submissions, and follow-up reminders. Owners feel heard, and new programs launch with their backing.
- Franchisee groups
- Agenda submissions
- Follow-up reminders
- Franchisee feedback program
Base rewards on real location results
Merge POS sales, franchise management locations, and CRM contacts into one data flow. Rewards and reports reflect each location's real results.
- POS sales feeds
- Franchise management sync
- CRM sync
- Location mapping
- Single sign-on
Organize your entire field in one platform
Manage distributor profiles, sponsor connections, qualification rules, and network reporting with direct selling software built for party plan and network marketing companies. Field leaders see their teams clearly and grow them with confidence.
- Distributor profiles
- Sponsor connections
- Network reporting
- Party plan software
Give each seller a branded storefront
Launch replicated website software with personalized seller pages, product links, and attribution rules so every consultant sells online under your brand. Consultants share products easily, and every sale credits the right seller.
- Personalized seller pages
- Seller product links
- Attribution rules
- Content controls
Move new consultants to their first sale
Start new consultants on a distributor fast start program with product training, sponsor-supported tasks, and a direct sales first sale incentive. Early earnings keep new sellers active.
- New seller checklists
- Sponsor guidance
- Distributor fast start program
- Activation tracking
Educate your field on products and compliance
Cover product lessons, compliance guidelines, and income disclosure training with quizzes and rank-linked badges. Sellers represent your products accurately and avoid risky claims.
- Product lessons
- Compliance training
- Learning milestones
- Rank-linked badges
Equip sellers with approved content
Curate ready-to-post social content, product images, and party invitations that sellers personalize within compliance rules. Customer reach grows without sellers writing their own claims.
- Social sharing templates
- Party invitations
- Content approvals
- Share tracking
Energize your field with sales challenges
Add direct selling gamification with seller challenge paths, network scoreboards, and team recognition tied to sales and recruiting activity. Activity climbs, and leaders get new ways to motivate their teams.
- Seller challenge paths
- Network scoreboards
- Team recognition
- Distributor sales challenge
Clarify commissions for every distributor
Calculate commission eligibility with MLM commission software that tracks qualified sales, rank qualifications, and approval controls. Distributors see their earnings clearly, which builds trust in your compensation plan.
- Qualified sales records
- Earning visibility
- Approval controls
- Configurable adjustments
Set up compensation plans without costly errors
Finalize compensation plan setup, incentive trips, and recognition events for top performers with NextBee specialists. Launch comes faster, and costly plan errors stay out.
- Compensation plan setup
- Incentive trip planning
- Recognition events
- Program reviews
Tie orders and payments to commissions
Connect orders from your direct selling ecommerce platform, payment data, and CRM contacts with commissions and rewards. Back-office work shrinks as balances stay accurate.
- Direct selling ecommerce platform
- Payment data sync
- CRM sync
- Order event feeds
- Single sign-on
Activate marketplace sellers with targeted incentives
Offer marketplace seller incentive software that rewards new listings, first sales, and service milestones, with budget controls on every subsidy. Catalogs grow faster as more sellers go live.
- Seller qualification
- Activation milestones
- Program budget controls
- Seller subsidy program management
Point sellers and affiliates to one partner hub
Consolidate listing goals, affiliate links, reward balances, and program rules into one marketplace seller engagement platform. Partners know exactly what to do next, which lifts participation.
- Marketplace seller engagement platform
- Affiliate link center
- Reward balances
- Program notifications
Take new sellers from sign-up to first order
Onboard new sellers through store setup, catalog uploads, and a first fulfilled order with checklists, reminders, and activation bonuses. Selling starts in days, not weeks.
- Store setup checklist
- Catalog upload milestone
- First-order bonus
- Reminder rules
Teach sellers what wins on your marketplace
Explain listing, pricing, and fulfillment standards in short lessons, with quizzes and badges that unlock seller benefits. Better listings convert more shoppers for everyone.
- Listing best practices
- Fulfillment standards
- Seller badges
- Benefit unlocks
Grow sales through affiliates and creators
Recruit affiliates with affiliate program software that handles enrollment, conversion attribution, and commission rules in one affiliate management platform. Affiliates promote your products knowing every sale is tracked.
- Affiliate enrollment
- Conversion attribution
- Affiliate commission management
- B2B affiliate program software
Steer sellers toward priority categories
Introduce seller missions, sales leaderboards, and seasonal challenges with targeted multipliers for priority categories. Sellers invest in the categories you want to grow.
- Seller missions
- Category multipliers
- Sales leaderboards
- Seasonal challenges
Cut wasted seller subsidies
Benchmark activation rates, sales, and subsidy costs by seller cohort and category, with duplicate account checks built in. Subsidies go to the sellers who grow.
- Seller cohort reports
- Subsidy cost views
- Duplicate account checks
- Category comparisons
Co-fund customer rewards with your partners
Plan a B2B2C loyalty program where suppliers and partners share funding for customer rewards, with clear spend limits and usage reporting. Customer rewards cost less, and partners gain loyal buyers.
- Partner funding pools
- Spend limits
- Usage reporting
- Program design support
Trigger seller rewards from marketplace events
Capture listing, order, and payment events from your marketplace platform, plus affiliate conversions, through the API and webhooks. Seller balances stay current without manual updates.
- Marketplace event feeds
- Affiliate conversion tracking
- Payment data sync
- Webhooks
- Single sign-on
Help partners reward their end customers
Configure partner-funded customer rewards with approved local issuance and limits. Keep the funding owner, eligible action and reward record connected to each local campaign.
- Partner funding
- Customer eligibility
- Local issuance limits
- Reward records
Give partners a clear route into your program
Bring approved resources, training, incentives and program updates together in a branded partner experience. Separate partner roles and participation status so each person sees useful next steps.
- Partner enrollment
- Resource access
- Role permissions
- Program updates
Make product learning part of partner progress
Connect training events and knowledge checks to milestones partners can understand. Recognize completed learning and keep certification status available when your team plans the next campaign.
- Learning activities
- Knowledge checks
- Certification milestones
- Readiness views
Make the next incentive clear to every partner
Explain eligible products, qualifying activity and reward conditions before a campaign starts. Review sales evidence and exceptions in one process so partners can follow their progress.
- Product eligibility
- Sales evidence
- Exception review
- Reward status
Help partners put your campaign into action
Equip participating partners with approved promotional materials, campaign instructions and tracked links. Follow adoption and qualified responses to see which support the channel needs next.
- Approved assets
- Campaign instructions
- Partner links
- Response tracking
NEW Agentic Studio
Agentic Studio for B2B2C Loyalty Program
Bring your program rules and business context. Shape a playbook with your team, then put agents to work preparing campaigns, useful assets and your next growth opportunity.
Lifetime Engagement prepares promotional assets. Opportunity Miner finds new program opportunities. Data Wrangler checks connected data. Tribe Leader Support equips your advocates.
See Agentic Studio in action →
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What Is a B2B2C Loyalty Program? Definition, How It Works, Examples
What is a B2B2C loyalty program?
A B2B2C loyalty program is a manufacturer-funded rewards program that dealers, distributors or branches issue to their own end customers at purchase or delivery. The brand sets budgets and rules; the partner awards rewards; the end customer redeems on a branded site.
Explore the playbook
- What is a B2B2C loyalty program?
- How it works from the receipt to redemption
- B2B2C loyalty program myths vs facts
- Mechanics, rewards and KPIs used in manufacturing channels
WORK THROUGH THESE DECISIONS
- What is a B2B2C loyalty program?
- How it works from the receipt to redemption
- B2B2C loyalty program myths vs facts
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Top Features to Look for in B2B2C Loyalty Program Software
What features should B2B2C loyalty program software have?
Prioritize partner wallets with monthly balances, spend limits and approvals, a fast issue-a-reward flow for dealer staff, and a branded end-customer redemption site. Next come ERP sync, fraud controls and utilization reporting by partner, followed by multi-region administration.
Explore the playbook
- Now: partner experience and wallet controls
- Next: rewards, fulfillment and integrations
- Later: governance, analytics and administration
- What not to do when shortlisting features
WORK THROUGH THESE DECISIONS
- Now: partner experience and wallet controls
- Next: rewards, fulfillment and integrations
- Later: governance, analytics and administration
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B2B2C Loyalty Program Cost and ROI: Pricing Models and Business Case
How much does a B2B2C loyalty program cost and how do you calculate ROI?
Cost equals platform fees plus reward value actually redeemed plus fulfillment fees and partner enablement. ROI compares incremental end-customer margin at participating dealers to that cost, and the share of partners actively issuing rewards is usually the input that swings it most.
Explore the playbook
- Pricing models for B2B2C loyalty program software
- Inputs table for the business case
- Formulas and an example worked example
- Sensitivity and hidden costs
WORK THROUGH THESE DECISIONS
- Pricing models for B2B2C loyalty program software
- Inputs table for the business case
- Formulas and an example worked example
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B2B2C Loyalty Program in Practice: A Trade Marketing Scenario
What does running a B2B2C loyalty program look like in practice?
In practice, a B2B2C loyalty program lives or dies on a handful of post-launch decisions. This example distributor scenario walks a Trade Marketing Manager through redemption problems, balance rules and reward formats using if-then branches.
Explore the playbook
- Example scenario: the situation
- Decision tree: diagnosing low redemption
- Borrowing a bulk gift card approach for reward format
- Outcome table and lessons checklist
WORK THROUGH THESE DECISIONS
- Example scenario: the situation
- Decision tree: diagnosing low redemption
- Borrowing a bulk gift card approach for reward format
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10 B2B2C Loyalty Program Ideas That Raise Repeat Purchase Rate
What are creative B2B2C loyalty program ideas?
Ten ideas follow, each mapped to a post-delivery or repeat-purchase moment so dealers issue rewards when customers are deciding on the next order. Most come from partner wallet mechanics; three borrow recognition ideas from customer awards.
Explore the playbook
- Ideas grid: trigger, reward, message and KPI
- More dealer-led repeat purchase plays
- Borrowed from customer awards programs
- Guardrails for every idea
WORK THROUGH THESE DECISIONS
- Ideas grid: trigger, reward, message and KPI
- More dealer-led repeat purchase plays
- Borrowed from customer awards programs
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How to Launch a B2B2C Loyalty Program and Global Rewards Platform
Should a B2B2C loyalty program and a global rewards platform launch together?
Launch the global rewards platform foundation first, then the B2B2C loyalty program on top in staggered country waves. One partner identity, ledger and catalog keep reward cost per incremental end-customer sale measurable across currencies.
Explore the playbook
- Sequencing: simultaneous or staggered
- Phased roadmap
- Shared foundation and anti-stacking rule
- Combined KPI view
WORK THROUGH THESE DECISIONS
- Sequencing: simultaneous or staggered
- Phased roadmap
- Shared foundation and anti-stacking rule
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B2B2C Loyalty Program: Moving Beyond Spreadsheet SPIFF Tracking
How do I move from spreadsheet SPIFF tracking to a B2B2C loyalty program?
Nine steps move a channel team from spreadsheets to a B2B2C loyalty program: confirm outgrown signals, carry over rosters and budgets, redefine rewards, pilot, train dealers and retire the spreadsheet once issuing share is stable.
Explore the playbook
- Steps 1-3: confirm signals and inventory what carries over
- Steps 4-6: redesign and pilot
- Steps 7-9: adopt and retire the spreadsheet
- Verification step
WORK THROUGH THESE DECISIONS
- Steps 1-3: confirm signals and inventory what carries over
- Steps 4-6: redesign and pilot
- Steps 7-9: adopt and retire the spreadsheet
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Signs You Need a B2B2C Loyalty Program and How to Check Readiness
Do we need a B2B2C loyalty program?
You likely need a B2B2C loyalty program when dealers hand out untracked gifts, end customers are invisible after the sale and repeat orders drift to competing brands. Readiness depends on invoice data, a budget owner and dealer agreement terms.
Explore the playbook
- What symptoms point to a B2B2C loyalty program?
- Which problems does it actually solve?
- Is your organization ready?
- What should you do with a low readiness score?
WORK THROUGH THESE DECISIONS
- What symptoms point to a B2B2C loyalty program?
- Which problems does it actually solve?
- Is your organization ready?
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B2B2C Loyalty Program Dashboard: What Channel Directors Track Weekly
What should a Director of Channel Programs track weekly for a B2B2C loyalty program?
Start every week with the share of partners actively issuing rewards, because it predicts budget use and end-customer redemption. Pair it with unused monthly balances, post-delivery redemption and integrity alerts, and keep outcome KPIs for the monthly executive view.
Explore the playbook
- Leading indicator panel: share of partners actively issuing rewards
- Participation funnel and post-delivery redemption
- Cost, liability and integrity panels
- How SPIFF metrics sit beside customer reward metrics
- Weekly operator view vs monthly executive view
WORK THROUGH THESE DECISIONS
- Leading indicator panel: share of partners actively issuing rewards
- Participation funnel and post-delivery redemption
- Cost, liability and integrity panels
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B2B2C Loyalty Program and ERP: Integration Checklist and Data Flows
How do you connect a B2B2C loyalty program to ERP?
Connect a B2B2C loyalty program to ERP through three flows: partner master and budget data out of ERP, invoice or delivery events that make an end-customer purchase eligible, and reward liability posted back to the general ledger. Dealers without invoice feeds need receipt validation.
Explore the playbook
- Trigger-to-action grid for ERP and dealer system data flows
- When receipt validation fills ERP gaps at the dealer counter
- Using data flows to raise redemption rate After the First 90 Days
- Guardrails and integration test cases
WORK THROUGH THESE DECISIONS
- Trigger-to-action grid for ERP and dealer system data flows
- When receipt validation fills ERP gaps at the dealer counter
- Using data flows to raise redemption rate After the First 90 Days
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B2B2C Loyalty Program Terms and Conditions: What Rules Must Cover
What should B2B2C loyalty program terms and conditions include?
Write two linked documents: partner participation terms that govern how dealers receive and issue reward budgets, and end-customer reward terms that govern eligibility, redemption and expiry. Both name the sponsor, administrator, limits, taxes, fraud remedies and how changes are announced.
Explore the playbook
- How to use this B2B2C loyalty program template
- Partner participation terms: clauses and fields
- End-customer reward terms: clauses and fields
- Example wording for the hardest clauses
WORK THROUGH THESE DECISIONS
- How to use this B2B2C loyalty program template
- Partner participation terms: clauses and fields
- End-customer reward terms: clauses and fields
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B2B2C Loyalty Program Compliance: Rules, Disclosures and Approvals
What compliance rules apply to a B2B2C loyalty program?
Two regimes usually govern a B2B2C loyalty program: promotion and sweepstakes law when any chance element is added, and reward taxation when rewards go to dealer employees or high-value end customers. Instant rebates share the same regimes but with different triggers.
Explore the playbook
- B2B2C loyalty program vs instant rebate: compliance side by side
- Promotion law triggers in dealer programs
- Reward taxation and payroll rules
- Approvals to plan in weeks 0-2
WORK THROUGH THESE DECISIONS
- B2B2C loyalty program vs instant rebate: compliance side by side
- Promotion law triggers in dealer programs
- Reward taxation and payroll rules
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B2B2C Loyalty Program KPIs: Definitions, Formulas and Targets
What KPIs measure B2B2C loyalty program success?
Partner reward budget utilization rate, share of partners actively issuing, redemption rate, repeat purchase at participating dealers and reward cost per incremental sale define B2B2C loyalty program success. Targets come from baselines and holdout dealers.
Explore the playbook
- Budget and partner activity KPIs
- End-customer KPIs
- Finance and efficiency terms
- Setting targets without benchmarks
WORK THROUGH THESE DECISIONS
- Budget and partner activity KPIs
- End-customer KPIs
- Finance and efficiency terms
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Fraud and Abuse Controls for B2B2C Loyalty Programs: A Checklist
How do you prevent fraud in a B2B2C loyalty program?
Most B2B2C loyalty program abuse comes from partner staff, not end customers: self-issued rewards, one invoice used several times, fictitious customers and month-end budget dumping. Configure verification, caps and budget pacing before launch so honest dealers keep a fast issuing flow.
Explore the playbook
- Design controls set during configuration
- Issue-time controls at the counter and receipt
- Budget pacing and redemption controls
- Response, appeal and the launch gate
WORK THROUGH THESE DECISIONS
- Design controls set during configuration
- Issue-time controls at the counter and receipt
- Budget pacing and redemption controls
Customer Perspective
If you're looking for a powerful platform to run your loyalty and promotions initiatives, NextBee should be your first choice.
Mary Velosky
Executive Vice President · Eniva Health
Explore the next possibilities for your program
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Explore this use case →Meet Our Practice Leaders
Bring your program brief, integration questions and rollout priorities. Work through the choices with a team that connects strategy, program operations and implementation.
Rohit Singh
Head of Strategic Partnerships
MY FAVORITE PROMOTION PLAYBOOK
The first qualified deal
Give new partners a clear first-deal milestone with the training, evidence and incentive rules needed to reach it.
Brent Jackson
Client Relations Director
MY FAVORITE PROMOTION PLAYBOOK
Product launch readiness
Recognize the product knowledge and launch tasks that help partner teams support a new offering.
SJ Kim
Communications Director
MY FAVORITE PROMOTION PLAYBOOK
A local campaign in a box
Give dealers approved co-branded assets and a simple way to request the promotion support they need.
Justin Cappozzo
Customer Experience Lead
MY FAVORITE PROMOTION PLAYBOOK
Progress toward partner status
Show the next meaningful milestone toward a partner benefit, based on the eligibility and qualification rules you set.
Frequently Asked Questions
Yes. Configure eligibility, actions, reward rules and reporting for the partner groups in scope.
Yes. Define the training milestones and qualifying sales separately, then connect them in a clear partner journey.
Agree the evidence, review owner and escalation path so exceptions are resolved before a reward or payment is finalized.
NextBee is SOC 2 Type II, GDPR and CCPA compliant, with single sign-on, role-based permissions, encryption in transit and at rest, and full audit logs.
Every customer gets a dedicated success manager who handles onboarding, regular check-ins and ongoing optimization. We work with your team from the initial program setup through day-to-day improvement.
Standard setup takes a few weeks. We provide a dedicated sandbox so your team can stage, simulate and verify program rules before going live, with pre-built connectors and implementation support to accelerate launch.
We can walk through Partner funding pools, Local reward issuance, Spend limits and Usage reporting. Bring your current process, program rules and integration requirements so the demonstration follows the decisions your team needs to make.
Track these measures: Partner reward budget utilization rate; End-customer repeat purchase rate at participating dealers; Reward cost per incremental end-customer sale. Use the same definitions across your program dashboard and connected systems.
We map the identifiers, activity events and status changes your workflow needs. NextBee’s Data Wrangler agent checks permitted connected data for missing fields, duplicate events and exceptions, so your team works from consistent program inputs.