CPG Consumer Promotions
Run CPG shopper promotions across retail and digital touchpoints with brand controls.
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Loyalty Member Promotions
Give loyalty members exclusive chances to win
Use loyalty member promotions to run member-only contests, sweepstakes and instant-win promotions within loyalty journeys.
Invite members to exclusive draws
Promote members-only sweepstakes, so loyalty members feel special and nonmembers have a reason to join.
Boost member engagement
Increase program activity by offering extra entries for purchases, reviews, referrals, and other member actions.
Reward your most loyal customers
Award bigger prizes to top tier members to encourage everyone to climb your loyalty tiers.
✓ SOC 2 Type IITrusted by 300+ brands
If you're looking for a powerful platform to run your loyalty and promotions initiatives, NextBee should be your first choice.
The team has helped us scale the referral program to multiple markets including US, Japan, Australia, Singapore.
NextBee delivered the right platform and the right partnership. Their comprehensive solution and collaborative approach helped us grow participation from an original goal of 10% to 35% of our customer base.
As a trusted partner, the Nextbee team has consistently delivered reliable and responsive service in support of Just Energy's digital gift card program.
Your vision. A program built around it.
An ROI positive program is not just a buzzword, but a commitment we stand by.
Solutions tailored to your needs
Turn shopper attention into branded participation
Launch consumer sweepstakes across retail, digital, and product campaigns with clear entry and prize rules. Give shoppers a simple experience while your team manages eligibility and winners in one place.
- CPG consumer promotions
- Brand giveaways
- Shopper sweepstakes
- Prize draws
Invite consumers to create, vote, and compete
Collect photos, videos, recipes, ideas, or other entries and move them through moderation and judging. Your team gets more campaign participation without managing submissions manually.
- Photo contests
- Video contests
- Public voting
- Judging workflows
Give shoppers an immediate campaign moment
Use scratch-and-win, spin-to-win, or instant-result promotions with configured prize rules. Fast feedback keeps entrants engaged while prize limits stay under your control.
- Scratch-and-win
- Spin-to-win
- Instant prizes
- Eligibility checks
Connect promotions to real product activity
Run receipt upload sweepstakes, proof-of-purchase promotions, scan-to-win campaigns, and on-pack activations. Validate qualifying purchases before adding entries or rewards.
- Receipt-to-win campaigns
- QR code promotions
- On-pack promotions
- Proof-of-purchase validation
Give seasonal campaigns a reason for repeat visits
Run digital advent calendars, holiday sweepstakes, collect-and-win promotions, and 12 Days of Giveaways campaigns. Timed reveals and repeat participation keep the campaign active beyond one visit.
- Advent calendar marketing
- Holiday giveaways
- Collect-and-win
- Daily reveals
Grow your audience while the campaign is active
Capture permissioned email sign-ups through giveaways, contests, sampling, and promotional offers. Keep entry eligibility separate from optional marketing consent.
- Email list growth giveaways
- Newsletter sign-ups
- Sampling campaigns
- Consent capture
See which mechanics actually perform
Compare participation, promotional sales lift, redemption, and campaign cost across offers and mechanics. Use the results to improve the next promotion instead of repeating the same plan.
- Promotion ROI measurement
- Mechanic-level reporting
- Offer testing
- Sales outcome tracking
Keep large consumer promotions controlled
Check duplicate entries, purchase evidence, eligibility, and winner claims before rewards move forward. Clear rules and review steps help your team protect both budget and participant trust.
- Fraud checks
- Winner verification
- Campaign eligibility
- Prize fulfillment
Connect campaigns to the systems you already use
Bring ecommerce, CRM, email, website, and shopper data into the promotion flow. NextBee can also support setup, campaign administration, and ongoing program operations.
- CRM connections
- Ecommerce events
- Email integrations
- Managed promotion services
Turn store traffic into campaign participation
Run online and in-store giveaways tied to launches, seasonal events, or customer acquisition. Shoppers can enter easily while your team manages entries and prize rules centrally.
- Ecommerce sweepstakes
- Retail giveaways
- Seasonal campaigns
- Store participation
Make shoppers part of the campaign
Invite customers to submit photos, vote on products, share ideas, or enter creative competitions. Moderation and judging tools keep every entry moving through a clear process.
- Product contests
- Customer voting
- Creative submissions
- Judging stages
Add surprise to checkout and post-purchase moments
Trigger instant-win experiences after eligible purchases, entries, or store visits. Shoppers get an immediate result while you control prize availability and qualification.
- Checkout instant wins
- Post-purchase promotions
- Digital scratch cards
- Prize controls
Reward verified shopping activity
Use receipt upload sweepstakes, QR code promotions, order events, and scan-to-win programs to qualify participation. Verified transactions help you connect promotional spend to actual customer activity.
- Receipt upload sweepstakes
- Scan-to-win
- Order qualification
- In-store QR offers
Bring shoppers back throughout the campaign
Create digital advent calendars, holiday sweepstakes, collect-to-win programs, and recurring seasonal promotions. Each new reveal gives customers another reason to return.
- Interactive advent calendars
- 12 Days of Giveaways
- Holiday promotions
- Collect-to-win
Turn promotional traffic into a usable audience
Use giveaways and contests to grow email lists, encourage account creation, and capture qualified leads. Clear opt-in choices help your team follow up with the right customers.
- Email signup sweepstakes
- Giveaway lead capture
- Account creation incentives
- Newsletter growth
Compare offers before scaling them
Measure entry conversion, redemption, campaign cost, and sales response by promotion. Test different rules and offers before expanding the strongest version.
- Promotional lift analysis
- Redemption reporting
- Offer testing
- Campaign comparisons
Keep high-volume promotions fair
Validate entries, flag duplicate activity, review winners, and track prize claims. Stronger controls help legitimate shoppers receive the benefits intended for them.
- Duplicate entry checks
- Winner review
- Eligibility rules
- Prize claim tracking
Link promotions to your ecommerce stack
Connect Shopify customer or order events, Klaviyo journeys, CRM records, and website placements to campaign rules. Your existing systems stay in place while promotional data stays connected.
- Shopify promotion flows
- Klaviyo giveaway integration
- Website contest widgets
- CRM synchronization
Make beverage campaigns easier to enter and manage
Run branded beverage sweepstakes tied to retail promotions, events, launches, and seasonal campaigns. Apply approved geography, eligibility, and campaign rules before participation begins.
- Alcohol brand promotions
- Product sweepstakes
- Retail giveaways
- Campaign eligibility
Invite consumers to contribute to the campaign
Collect recipes, photos, videos, stories, or creative entries through branded contests. Review and judging tools help your team select entries without scattered spreadsheets.
- Recipe contests
- Photo submissions
- Video entries
- Judging workflows
Give each qualifying interaction an immediate result
Add instant-win reveals, digital scratch experiences, or prize draws to campaign participation. Controlled prize rules keep the experience exciting without losing budget visibility.
- Instant-win campaigns
- Scratch reveals
- Prize controls
- Winner handling
Turn packaging and receipts into entry points
Run QR code sweepstakes, scan-to-win campaigns, receipt-to-win programs, and on-pack promotions. Connect each package, code, or purchase to the right branded experience.
- Scan-to-win
- On-pack promotions
- Receipt validation
- Product code entry
Build repeat participation into seasonal campaigns
Create holiday giveaways, digital advent calendars, collect-and-win programs, and timed promotional reveals. Returning participants see something new instead of the same entry page every day.
- Holiday sweepstakes
- Advent calendars
- Daily reveals
- Collect-and-win
Grow permissioned audiences from promotional activity
Capture email sign-ups and customer preferences during eligible campaign entry. Keep optional marketing consent clear so the audience you build is useful after the promotion.
- Email capture
- Newsletter giveaways
- Consent choices
- Customer follow-up
Compare campaigns by placement and mechanic
Track scans, entries, valid purchases, redemption, and campaign cost across retailers or placements. Use performance data to decide which promotions deserve more investment.
- Scan-to-entry rates
- Sales lift tracking
- Mechanic comparisons
- Campaign cost reporting
Manage eligibility and prizes with clear controls
Review age, geography, entry validity, winner status, and prize claims using your approved campaign rules. Your team gets a consistent operating process across promotions.
- Eligibility checks
- Entry validation
- Winner verification
- Prize fulfillment
Coordinate brand and retail campaign data
Connect campaign experiences to CRM, retail data, websites, email platforms, and reporting. NextBee can also support administration when your team needs help running the program.
- Retail data feeds
- CRM integration
- Campaign administration
- Website experiences
Give guests more reasons to visit
Run restaurant giveaway campaigns and QSR sweepstakes across locations with brand-level controls. Tie participation to approved visits, purchases, or campaign moments.
- Restaurant giveaways
- QSR sweepstakes
- Multi-location campaigns
- Visit-based promotions
Turn guest creativity into campaign activity
Invite customers to submit food photos, menu ideas, stories, or local entries. Structured moderation and judging make participation easier to manage across locations.
- Guest photo contests
- Menu competitions
- Local voting
- Entry review
Add surprise after a visit or order
Trigger instant-win experiences after eligible purchases, receipt scans, or campaign entries. Guests see their result quickly while your team controls qualification and prizes.
- Post-order instant wins
- Receipt-triggered entry
- Digital scratch cards
- Prize limits
Connect real orders to promotional eligibility
Use POS events, receipt uploads, QR scans, and order confirmations to validate campaign participation. This keeps restaurant offers tied to qualifying customer activity.
- POS-linked promotions
- Receipt-to-win
- QR code entry
- Purchase verification
Keep promotions fresh across the calendar
Run holiday giveaways, limited-time challenges, collect-and-win programs, or digital advent calendars. Seasonal mechanics give guests new reasons to engage without changing the core ordering experience.
- Seasonal giveaways
- Collect-to-win
- Holiday campaigns
- Timed promotions
Turn campaign participation into future visits
Capture email, mobile, or account opt-ins during eligible promotions. Follow-up teams can continue the relationship after the prize campaign ends.
- Guest opt-ins
- Email list growth
- Account creation offers
- Follow-up journeys
Compare performance across locations
Measure redemptions, promotion-attributed transactions, participation, and average check impact by store. Use the results to decide which offers should expand across the chain.
- Store-level reporting
- Redemption rates
- Offer comparisons
- Incremental visit tracking
Keep campaigns consistent across every location
Apply common qualification, winner review, and prize processes while giving locations approved campaign assets. Central controls reduce inconsistent execution across franchise or corporate stores.
- Eligibility rules
- Location controls
- Winner review
- Reward tracking
Bring promotions into your restaurant systems
Connect POS, app, website, CRM, and campaign data to one promotional workflow. Managed support can help your team launch and administer programs across many locations.
- POS integrations
- App events
- CRM sync
- Multi-location administration
Turn audiences into active participants
Run radio, publisher, listener, and reader giveaways with branded entry and prize workflows. Sponsor-funded campaigns stay easier to manage across stations, publications, or properties.
- Listener giveaways
- Reader sweepstakes
- Sponsor campaigns
- Audience entry
Run voting and judging without manual work
Manage readers' choice contests, audience submissions, public voting, and judged competitions from one program. Clear review stages help promotions teams handle high entry volumes.
- Readers choice contests
- Audience voting
- Judging workflows
- Entry moderation
Give audiences a fast reason to participate
Add instant-result prizes to listener, reader, subscriber, or sponsor campaigns. Immediate feedback keeps the experience lively while prize controls remain with your team.
- Sponsor instant wins
- Audience prize reveals
- Recurring promotions
- Prize limits
Use subscriber and audience activity as campaign signals
Qualify entries from approved subscription, account, event, or purchase activity. This gives media teams more ways to connect promotions with meaningful audience actions.
- Subscriber qualification
- Account-based entry
- Event participation
- Purchase triggers
Create campaigns entrants return to
Run digital advent calendars, holiday giveaways, recurring trivia, or timed promotional experiences. New daily or weekly moments encourage repeat visits during important campaign periods.
- Advent calendar promotions
- Holiday campaigns
- Daily reveals
- Recurring audience contests
Use contests to grow your audience database
Capture newsletter sign-ups, registrations, and sponsor leads through promotional campaigns. Track consent and source so each new contact enters the right follow-up journey.
- Newsletter growth
- Email signup sweepstakes
- Sponsor lead capture
- Registration campaigns
Show what each campaign delivered
Track entries, opt-ins, sponsor response, repeat participation, and cost by campaign or property. Promotions and revenue teams can compare formats before planning the next campaign.
- Entry reporting
- Sponsor reporting
- Audience growth
- Campaign comparisons
Keep audience contests fair and reviewable
Check duplicate activity, voting behavior, eligibility, winner status, and prize claims. Clear controls support trust when large audiences participate.
- Vote controls
- Fraud checks
- Winner verification
- Prize handling
Connect promotions to audience systems
Embed contests in owned pages and send campaign data to email, CRM, subscriber, or sponsor systems. Managed services can support recurring contest calendars across multiple properties.
- Embedded contest widgets
- Subscriber system sync
- CRM integration
- Managed campaigns
Add promotional value to leasing campaigns
Use giveaways and resident promotions to support lease-up, move-in, or community marketing. Clear qualification rules help property teams manage participation across a portfolio.
- Leasing promotions
- Resident giveaways
- Move-in campaigns
- Portfolio entry rules
Build more participation into resident communities
Run photo contests, decorating competitions, voting campaigns, or resident submissions. Property teams get a simple way to manage entries across locations.
- Resident contests
- Community voting
- Photo submissions
- Property-level judging
Add immediate rewards to qualifying moments
Trigger instant promotional experiences after approved leasing or resident actions. Keep prize limits and eligibility clear across properties.
- Leasing instant wins
- Resident prize reveals
- Property eligibility
- Reward controls
Use verified resident actions to qualify offers
Connect approved lease, move-in, account, or payment events to promotional eligibility. This reduces manual checks before granting benefits.
- Lease event triggers
- Move-in incentives
- Resident verification
- Account qualification
Keep resident campaigns active through the year
Use seasonal giveaways, community contests, welcome programs, and timed promotional experiences. Residents receive fresh participation opportunities without creating a new system for every campaign.
- Seasonal promotions
- Resident welcome programs
- Community contests
- Timed offers
Turn campaign interest into leasing opportunities
Use promotional offers to capture qualified prospect details, tour interest, or account creation. Leasing teams receive usable lead data instead of anonymous clicks.
- Leasing lead capture
- Tour incentives
- Prospect registration
- CRM follow-up
Compare incentives across properties
Measure participation, lease response, claim activity, and campaign cost by community. Portfolio teams can see which offers deserve wider use.
- Property-level reporting
- Offer comparisons
- Participation tracking
- Campaign cost analysis
Keep portfolio incentives consistent
Set qualification rules, approval steps, and reward tracking across properties. Central controls make resident and leasing promotions easier to review.
- Eligibility rules
- Approval history
- Reward verification
- Portfolio controls
Connect promotions to leasing workflows
Use approved CRM, account, website, and property events to trigger campaign participation. NextBee can help teams roll out repeatable programs across a portfolio.
- CRM event triggers
- Account-based campaigns
- Website promotions
- Managed rollout
Add promotional energy to supporter campaigns
Use eligible giveaways to support acquisition, events, or supporter engagement where the program model permits them. Keep participation and prize rules clear from the start.
- Supporter giveaways
- Campaign entry
- Event promotions
- Prize management
Give supporters more ways to participate
Run creative competitions, public voting, or community submissions tied to your mission. Structured review keeps entries organized without adding manual work.
- Supporter contests
- Public voting
- Creative submissions
- Judging stages
Create simple interactive moments for supporters
Add controlled instant-result experiences to approved acquisition or event campaigns. Participants get quick feedback while your team manages eligibility and prize limits.
- Instant-result promotions
- Event campaigns
- Eligibility checks
- Prize controls
Recognize verified supporter actions
Connect approved registrations, contributions, event activity, or campaign milestones to promotional participation. Clear verification keeps benefits tied to completed actions.
- Event registration triggers
- Participation validation
- Group challenges
- Milestone qualification
Keep supporter campaigns moving over time
Run seasonal challenges, timed giveaways, team competitions, or recurring campaign activities. Shared goals can keep groups participating beyond the first action.
- Fundraising competitions
- Team challenges
- Seasonal campaigns
- Timed participation
Grow your supporter base through campaign participation
Capture permissioned registrations and contact details during promotional experiences. New participants can then move into the right supporter follow-up.
- Supporter acquisition
- Registration capture
- Email opt-ins
- Follow-up segmentation
See which campaigns create stronger participation
Compare registrations, group completion, acquisition cost, and campaign response across formats. Use those results to improve the next supporter campaign.
- Participation reporting
- Group completion
- Acquisition measurement
- Campaign comparisons
Give campaign teams a clear review process
Validate eligibility, document winner decisions, and track prizes when incentives are part of the program. This keeps promotional activity easier to review.
- Entry validation
- Winner review
- Eligibility records
- Prize tracking
Connect promotions to supporter systems
Sync campaign activity with CRM, email, fundraising, and event platforms. Your team keeps existing systems while participation data stays connected.
- CRM integration
- Event data
- Email sync
- Managed campaign support
Run prize campaigns built for business audiences
Create B2B sweepstakes, customer appreciation giveaways, and trade-customer prize draws with account eligibility. The experience stays professional while entry rules remain clear.
- B2B sweepstakes
- Business customer contests
- Trade customer prize draws
- Customer appreciation giveaways
Use submissions and awards to engage customers
Manage business competitions, industry awards, nominations, and judged submissions from one program. Keep scoring, reviewer assignments, and winner communications connected.
- Awards management software
- Award nomination software
- Awards judging platform
- Submission portals
Add promotional rewards to business events
Use instant-win campaigns during conferences, webinars, customer programs, or account campaigns. Business eligibility keeps prizes focused on the right audience.
- Event instant wins
- Customer promotions
- Account eligibility
- Prize controls
Tie campaigns to qualified business actions
Use approved account, order, registration, or product events to determine promotional eligibility. This keeps participation linked to meaningful business activity.
- Account qualification
- Order triggers
- Event participation
- Verified campaign actions
Give business campaigns a reason for repeat engagement
Use seasonal giveaways, customer appreciation campaigns, timed promotions, or interactive calendars where they fit. Repeat moments can keep accounts engaged through longer campaign periods.
- Seasonal promotions
- Customer appreciation
- Timed campaigns
- Interactive experiences
Turn contest participation into qualified leads
Route approved entrant data into Salesforce or HubSpot with campaign source and consent. Demand teams can follow up without losing the context that created the lead.
- Lead generation contests
- HubSpot contest integration
- Salesforce sweepstakes integration
- Giveaway lead capture
Connect campaign activity to business outcomes
Track qualified leads, opportunities, participation, and campaign cost instead of stopping at entry counts. Comparison views help teams decide which promotions deserve future budget.
- Lead conversion reporting
- Campaign ROI
- Cost per qualified lead
- Program comparisons
Keep business promotions easy to review
Apply account eligibility, entry validation, winner review, and prize workflows across customer or prospect campaigns. Clear records help teams manage higher-value rewards confidently.
- Business eligibility
- Entry validation
- Winner approval
- Prize operations
Connect promotions to the revenue stack
Use CRM, email, websites, and account systems to trigger or record participation. Managed support can help teams plan, configure, and run more complex programs.
- Salesforce integration
- HubSpot integration
- Website campaigns
- Managed administration
Bring giveaways directly into the app journey
Run app-based promotions tied to registration, activation, purchases, or campaign events. Users can participate without leaving the branded experience.
- In-app giveaways
- App signup promotions
- Activation campaigns
- Prize entry
Turn app users into active contributors
Collect photos, videos, ideas, votes, or other submissions from mobile users. Review workflows keep the campaign manageable as participation grows.
- Mobile submissions
- Voting
- Content contests
- Moderation
Reward eligible app actions instantly
Trigger instant results after approved registration, onboarding, purchase, or campaign events. Users see value quickly while prize rules stay controlled.
- In-app instant wins
- Activation rewards
- Prize reveals
- Eligibility logic
Move new users toward meaningful first actions
Use app activation incentives, onboarding promotions, and first-action offers tied to approved app events. The goal is useful activation, not simply rewarding downloads.
- App activation incentives
- App onboarding incentives
- First-action offers
- Event-based rewards
Give users fresh reasons to return
Run seasonal promotions, timed challenges, digital calendars, or recurring app campaigns. New moments can support repeat participation without changing the core product.
- Seasonal app campaigns
- Timed reveals
- Holiday promotions
- Recurring experiences
Turn promotional sign-ups into active users
Capture registrations and communication preferences through approved campaign experiences. Follow-up can then focus on the next useful app action.
- App signup promotions
- Registration capture
- Consent tracking
- Activation follow-up
See which promotions improve activation
Compare install-to-action rates, participation, retention, and campaign cost across promoted cohorts. Product and growth teams can refine future incentives based on actual usage.
- Activation reporting
- Cohort comparisons
- Cost per activated user
- Retention tracking
Stop invalid participation before rewards move
Apply account checks, eligibility rules, winner review, and reward controls to app promotions. This helps protect campaign budgets from repeated or automated activity.
- Account validation
- Duplicate checks
- Winner review
- Reward controls
Use app events to power campaign rules
Send approved product events into promotion journeys and return results to CRM or lifecycle systems. Your app stays the main experience while promotional logic runs behind it.
- App event integration
- CRM synchronization
- Campaign APIs
- Managed setup
Give members exclusive promotional experiences
Run member giveaways tied to events, milestones, recruitment, or seasonal programs. Eligibility based on member status keeps participation relevant.
- Member giveaways
- Event sweepstakes
- Membership eligibility
- Prize draws
Run awards and competitions in one workflow
Manage nominations, submissions, judge assignments, scoring, and winner communications for industry or member awards. This gives program teams a clear process from nomination through recognition.
- Awards management software
- Award nomination software
- Judging criteria
- Winner communications
Add simple rewards to member campaigns
Use controlled instant-result promotions during events, recruitment drives, or member activities. Clear qualification keeps prizes focused on eligible participants.
- Member instant wins
- Event promotions
- Eligibility rules
- Prize controls
Recognize qualifying member activity
Connect event attendance, registrations, account actions, or other approved participation to campaign eligibility. Members receive benefits for verified activity instead of self-reported actions.
- Event participation
- Account qualification
- Registration triggers
- Member verification
Keep members participating between major events
Use seasonal campaigns, timed challenges, awards cycles, or recurring promotional activities. Fresh participation moments give members more reasons to stay involved.
- Seasonal campaigns
- Member challenges
- Awards cycles
- Timed activities
Turn promotions into new member interest
Capture registrations and qualified contact details through contests or giveaways. Follow-up teams can move interested participants toward membership or event participation.
- Member acquisition
- Registration capture
- Email opt-ins
- Follow-up journeys
Measure participation across programs
Compare entry volume, member response, event activity, and campaign cost by audience or initiative. Program teams can see which formats earn stronger participation.
- Member response reporting
- Event comparisons
- Campaign cost tracking
- Participation trends
Keep member campaigns clear and consistent
Use eligibility rules, review stages, winner verification, and prize tracking for each promotion. Documented workflows simplify administration across repeated programs.
- Member eligibility
- Approval workflows
- Winner verification
- Prize tracking
Connect promotions to member systems
Sync approved campaign activity with membership, event, CRM, and email platforms. Managed services can support awards, contests, and recurring member programs.
- Membership system sync
- Event integrations
- CRM connections
- Managed program support
Launch client giveaways without rebuilding the process
Create branded sweepstakes for different clients using reusable entry, eligibility, and prize workflows. Each brand keeps its own campaign identity while your team works from a repeatable setup.
- Multi-client sweepstakes
- Branded entry pages
- Client-specific rules
- Winner management
Give client contests a clear operating workflow
Handle submissions, voting, judging, moderation, and approvals for multiple brands. Standardized processes help account teams launch campaigns faster.
- Client contest templates
- Submission review
- Public voting
- Approval workflows
Reuse proven mechanics across client campaigns
Configure scratch, spin, reveal, or instant-result promotions with separate rules for each client. Agencies get more campaign variety without losing operational control.
- Reusable instant-win mechanics
- Client prize rules
- Campaign templates
- Winner tracking
Run purchase-linked campaigns for different brands
Support receipt uploads, QR promotions, product codes, and proof-of-purchase campaigns through one operating model. Validation keeps client promotions scalable.
- Receipt campaigns
- QR code promotions
- Product code entry
- Purchase verification
Give clients more campaign formats to choose from
Offer advent calendars, holiday giveaways, collect-and-win programs, and other timed experiences using reusable campaign structures. Account teams can adapt the mechanic without starting over.
- Advent calendar marketing
- Holiday campaigns
- Collect-and-win
- Timed promotions
Connect client campaigns to acquisition goals
Capture permissioned participant data and route leads into the correct client CRM or email platform. Reporting keeps campaign source and consent attached to each contact.
- Giveaway lead capture
- CRM routing
- Email list growth
- Consent tracking
Show clients what each promotion delivered
Compare participation, conversion, cost, and reward performance across campaigns. Clear reporting helps account teams explain results and improve the next brief.
- Client dashboards
- Promotion ROI
- Campaign comparisons
- Cost reporting
Standardize the difficult campaign work
Apply fraud checks, eligibility rules, winner review, and prize processes consistently across clients. Repeatable controls reduce dependence on manual campaign knowledge.
- Fraud controls
- Official-rule workflow
- Winner verification
- Prize management
Operate branded programs for multiple clients
Use white-label campaign experiences, client-specific integrations, and managed administration from one platform. Agencies can offer repeatable promotion services without forcing every client onto the same stack.
- White-label giveaways
- Multi-client administration
- Client integrations
- Managed delivery
Turn travel interest into branded participation
Run giveaways tied to stays, destinations, packages, events, or seasonal campaigns. Guests get a simple entry experience while your team controls eligibility and prizes.
- Travel giveaways
- Stay-based sweepstakes
- Destination campaigns
- Prize draws
Invite guests to share experiences and ideas
Collect travel photos, stories, videos, or destination submissions and move them through review or voting. Strong entries can add fresh content to future campaigns.
- Travel photo contests
- Guest stories
- Video submissions
- Voting
Add surprise to booking and guest moments
Trigger instant-result promotions after approved bookings, stays, check-ins, or campaign entries. Guests receive quick feedback while your team keeps prize qualification clear.
- Booking instant wins
- Stay promotions
- Prize reveals
- Eligibility checks
Connect qualifying travel activity to campaigns
Use booking events, account activity, QR scans, or other approved signals to qualify participation. Verified events help keep promotional benefits tied to real guest actions.
- Booking qualification
- QR campaigns
- Account verification
- Stay-based entry
Make seasonal campaigns worth revisiting
Create digital advent calendars, holiday giveaways, destination reveals, or timed promotional experiences. New content and rewards can bring guests back throughout the campaign.
- Interactive advent calendars
- Holiday sweepstakes
- Timed reveals
- Seasonal promotions
Turn campaign interest into future bookings
Capture permissioned email sign-ups and traveler preferences through promotions. Marketing teams can continue the relationship after the contest closes.
- Travel lead capture
- Email list growth
- Preference collection
- Follow-up campaigns
Compare which offers create stronger response
Track entries, bookings, redemption, campaign cost, and repeat participation across promotions. Use those results to improve future seasonal and destination campaigns.
- Booking response
- Campaign comparisons
- Redemption reporting
- Promotion ROI
Keep travel prizes easy to manage
Validate eligibility, review winners, track claims, and coordinate reward delivery through a defined workflow. Clear controls matter when prizes include higher-value travel benefits.
- Eligibility validation
- Winner verification
- Claim tracking
- Prize operations
Connect promotional activity to guest systems
Bring booking, CRM, email, web, and account events into campaign workflows. Managed support can help teams coordinate promotions across properties or destinations.
- Booking data connections
- CRM integration
- Email synchronization
- Managed campaigns
Make entering your promotion straightforward
Give participants a clear activity, entry route and set of terms. Collect only the information the program needs and keep submitted entries organized for review and follow-up.
- Entry forms
- Participation terms
- Submission review
- Entry status
Turn the promotion into an experience
Connect an interactive activity to clear prize and participation rules. Coordinate eligible plays, winner decisions and fulfillment so the experience remains consistent from first visit to reward.
- Interactive activities
- Eligible plays
- Prize rules
- Winner handoffs
Give creative entries a clear path to selection
Collect photos, videos or stories with the required permissions and entry details. Organize review criteria and selection decisions so contributors understand how their work is considered.
- Creative submissions
- Usage permissions
- Review criteria
- Selection records
Keep promotion rules and operations together
Plan the entry period, eligibility checks, review roles and prize fulfillment before launch. Bring the right specialist review into the process and keep decisions traceable as the campaign runs.
- Entry schedule
- Eligibility checks
- Reviewer roles
- Prize fulfillment
See what participation contributed to the goal
Connect entry sources, completed activities and approved follow-up outcomes in one campaign view. Compare routes into the promotion and use the findings to shape the next offer.
- Entry sources
- Completed activities
- Qualified responses
- Campaign comparisons
NEW Agentic Studio
Agentic Studio for Loyalty Member Promotions
Bring your program rules and business context. Shape a playbook with your team, then put agents to work preparing campaigns, useful assets and your next growth opportunity.
Lifetime Engagement prepares promotional assets. Opportunity Miner finds new program opportunities. Data Wrangler checks connected data. Tribe Leader Support equips your advocates.
See Agentic Studio in action →
EXPLORE WITH YOUR LIFETIME ENGAGEMENT AGENT
Loyalty Promotions Communication Plan: What to Tell Members and When
How do you promote loyalty promotions to restaurant members so more of them join each offer?
Restaurant loyalty promotions get more members into each offer when the communication plan runs in phases: brief the crew and franchise operators first, launch by email and SMS with one-tap activation, then send progress, friend-invite and last-chance messages based on each member's behavior. Frequency caps shared with the base loyalty program stop the promotion from turning into noise.
Explore the playbook
- Who Needs to Hear About Loyalty Promotions: Members, Crew and Executives
- Phased Communication Roadmap for Loyalty Promotions
- Message Map: Trigger, Channel and Call to Action for Each Moment
- Adding Friend Participation to Member Promotion Messages
- Coordinating with the Restaurant Loyalty Program's Regular Sends
- Compliance Notes for Loyalty Promotions Messages
WORK THROUGH THESE DECISIONS
- Who Needs to Hear About Loyalty Promotions: Members, Crew and Executives
- Phased Communication Roadmap for Loyalty Promotions
- Message Map: Trigger, Channel and Call to Action for Each Moment
More ideas +3
EXPLORE WITH YOUR OPPORTUNITY MINER AGENT
What Are Loyalty Promotions? Definition, How They Work, Examples
What are loyalty promotions and how do they work?
Loyalty promotions are time-bound, member-only offers layered on a loyalty program, such as double points events, bonus points for a target behavior, or sweepstakes entries earned with points or activity. They ask members to act within a set window, verify the action through booking, POS or app data, then award points, entries or perks while finance tracks the added points liability.
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- What Is a Loyalty Promotion?
- How Do Loyalty Promotions Work, Step by Step?
- Who Runs Loyalty Promotions and Who Takes Part?
- Which Mechanics and Rewards Do Loyalty Promotions Use?
- Which KPIs Define Loyalty Promotion Success?
- Why Do Points Liability and Breakage Matter When a Loyalty Promotion Launches?
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- What Is a Loyalty Promotion?
- How Do Loyalty Promotions Work, Step by Step?
- Who Runs Loyalty Promotions and Who Takes Part?
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Signs You Need Loyalty Promotions and How to Check Readiness
Do we need loyalty promotions to win back fans and attendees who are lapsing between events?
You likely need loyalty promotions when fans still have accounts and the app installed but attend, buy or open the app less between events, and your lapsed member reactivation rate depends on general discount codes. A short decision tree covering identity data, budget ownership, the points ledger and legal capacity shows whether to start a pilot now or fix the foundations first.
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- What Symptoms Show Fans and Attendees Are Drifting Away?
- Decision Tree: Should You Start Loyalty Promotions Now?
- Outcome Table: What Each Readiness Path Recommends
- Loyalty Promotions Readiness Self-Assessment with Yes/No Scoring
- If You Are Ready: The First 90 Days of Loyalty Promotions
WORK THROUGH THESE DECISIONS
- What Symptoms Show Fans and Attendees Are Drifting Away?
- Decision Tree: Should You Start Loyalty Promotions Now?
- Outcome Table: What Each Readiness Path Recommends
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Loyalty Promotions: 10 Win-Back Ideas That Raise Promotion ROI
Which loyalty promotions ideas win back lapsed retail members without eroding promotion ROI?
The loyalty promotions ideas that lift promotion ROI in retail win-back ask a lapsed member for one specific return action, confirm the member is real and has consented, and cap the reward so cost tracks incremental spend. The grid pairs 10 ideas with the account-page trigger, mechanic, owner and the guardrail that keeps each one profitable.
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- Why Win-Back Loyalty Promotions Often Lose Money
- The Win-Back Ideas Grid: Trigger, Mechanic, Offer and KPI
- Double Opt-In Validation: The Control Behind Every Idea
- Ideas Adapted from Bonus Points Campaigns
- Prioritize Win-Back Loyalty Promotions: Now, Next, Later
- Guardrails for Retail Win-Back Promotions
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- Why Win-Back Loyalty Promotions Often Lose Money
- The Win-Back Ideas Grid: Trigger, Mechanic, Offer and KPI
- Double Opt-In Validation: The Control Behind Every Idea
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How to Pilot Loyalty Promotions: Control Groups and Success Criteria
How do you run a loyalty promotions pilot that proves reactivation without creating unplanned points liability?
Pilot loyalty promotions by offering a win-back bonus to a random share of lapsed fans while holding out a matched group. Judge the result on incremental reactivations and spend per point issued, with points liability and breakage impact as the guardrail.
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- Loyalty Promotions Pilot Charter: Hypothesis, Scope and Segment
- Choosing a Test Design: Randomized Holdout, Matched Markets or Staggered Rollout
- Pilot Economics Worksheet: Inputs
- Formulas for Reactivation Lift, Liability and Breakage Impact
- Guardrails and the Scale, Iterate or Stop Decision Rule
- Fill-In Pilot Charter Template
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- Loyalty Promotions Pilot Charter: Hypothesis, Scope and Segment
- Choosing a Test Design: Randomized Holdout, Matched Markets or Staggered Rollout
- Pilot Economics Worksheet: Inputs
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Loyalty Promotions Vendor Scorecard: Criteria and Demo Questions
How do you evaluate loyalty promotions vendors for a hotel or travel brand before building a shortlist?
Judge loyalty promotions vendors on whether they can raise member participation rate per promotion in your own stack. That means setting up bonus points, member-only sweepstakes and win-back offers without code, posting points reliably from PMS and booking data, enforcing official rules and fraud controls, and proving incrementality. Use the checklist to gather evidence, then score it.
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- Mechanics and Offer Configuration Checklist
- Member Experience Checklist: Account Page, App and Win-Back
- Integration and Data Checklist
- Compliance, Fraud and Fulfillment Checklist
- Analytics, Services and Pricing Checklist
- Turn the Checklist into a Weighted Loyalty Promotions Scorecard
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- Mechanics and Offer Configuration Checklist
- Member Experience Checklist: Account Page, App and Win-Back
- Integration and Data Checklist
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Loyalty Promotions vs Loyalty Programs: When to Use Each
What is the difference between loyalty promotions and a loyalty program, and which one lifts member participation among lapsing fans?
Loyalty promotions are time-boxed, member-only offers such as bonus points events, presale access or member sweepstakes, while a loyalty program is the always-on membership, earn and reward structure they run on. For fans and attendees drifting away between events, the program holds identity and status, and promotions add the deadline that lifts member participation.
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- Bottom Line and Definitions
- Myths vs Facts About Loyalty Promotions and Loyalty Programs
- Key Differences: Loyalty Promotions vs Loyalty Program Side by Side
- When the Myth Is Partly True
- Choose Loyalty Promotions If, Choose a Loyalty Program If, Use Both When
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- Bottom Line and Definitions
- Myths vs Facts About Loyalty Promotions and Loyalty Programs
- Key Differences: Loyalty Promotions vs Loyalty Program Side by Side
More ideas +3
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Loyalty Promotions Terms and Conditions: What Rules Must Cover
What should loyalty promotions terms and conditions include for retail bonus points offers and member sweepstakes?
A complete set of loyalty promotions terms has two documents: offer terms for bonus points and reactivation bonuses, which supplement the loyalty program terms, and official rules for any member sweepstakes, with a no-purchase method of entry, an odds statement and a prize tax clause.
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- How to Use This Loyalty Promotions Terms Template
- Offer Terms Template: Bonus Points and Reactivation Bonuses
- Official Rules Template: Loyalty Sweepstakes and Points-for-Entries
- Clauses Every Loyalty Promotions Variant Shares
- Example Wording for the Hardest Clauses
- Counsel Review Checklist Before the Email or SMS Goes Out
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- How to Use This Loyalty Promotions Terms Template
- Offer Terms Template: Bonus Points and Reactivation Bonuses
- Official Rules Template: Loyalty Sweepstakes and Points-for-Entries
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Loyalty Promotions KPIs: Definitions, Formulas and How to Set Targets
Which KPIs measure loyalty promotions success, and how do you calculate promotion ROI for a restaurant member offer?
Measure loyalty promotions with one outcome KPI, promotion ROI, supported by member participation rate per promotion, incremental spend or visits during the promotion, and lapsed member reactivation rate, with points liability and breakage impact as the guardrail. Each term has a formula, data source and common error, and targets come from a baseline and holdout, not industry averages.
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- Outcome KPIs: Promotion ROI and Lapsed Member Reactivation Rate
- Leading KPIs: Participation, Activation and Incremental Visits
- Guardrail and Efficiency KPIs: Liability, Breakage and Cost per Incremental Visit
- Measurement Terms: Holdout, Baseline, Pull-Forward and Cannibalization
- How to Set a Baseline and Target for Promotion ROI
- Promotion ROI vs Loyalty Program ROI: Avoiding Double Counting
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- Outcome KPIs: Promotion ROI and Lapsed Member Reactivation Rate
- Leading KPIs: Participation, Activation and Incremental Visits
- Guardrail and Efficiency KPIs: Liability, Breakage and Cost per Incremental Visit
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Loyalty Promotions Compliance: Rules, Disclosures and Approvals
Are loyalty promotions legal, and which rules, disclosures and approvals apply to each promotion type for events and venues?
Check that each layer is set up correctly. A bonus points offer is governed mainly by its offer terms and the program terms, while a member sweepstakes needs official rules, a free method of entry and prize tax reporting.
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- Which Regimes Apply to Loyalty Promotions
- Loyalty Promotions Compliance by Type: Comparison Table
- Disclosures in Email, SMS and Click-Through Pages
- Prize Taxation and Merchandise Prizes
- Approval Checklist Before Configuration Goes Live
- Choose Each Loyalty Promotions Structure If...
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- Which Regimes Apply to Loyalty Promotions
- Loyalty Promotions Compliance by Type: Comparison Table
- Disclosures in Email, SMS and Click-Through Pages
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Loyalty Promotions and ERP: Integration Steps and Data Flows
How do you connect loyalty promotions to ERP and the rest of the retail stack so bonus points liability posts correctly?
Connecting loyalty promotions to ERP takes nine steps, from mapping promotion events to posting bonus points liability and breakage estimates to the general ledger by promotion code. Real-time links carry eligibility and points to POS, ecommerce and the app for at-risk members, while ERP receives summarized journal entries on a schedule that finance sets and can reconcile.
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- Prerequisites Before Loyalty Promotions Integration Starts
- Steps 1-3: Map Systems, Identity and Promotion Events
- Steps 4-6: Real-Time Eligibility, Points Posting and In-App Win-Back
- Steps 7-8: Posting Points Liability and Breakage to ERP
- Step 9: Launch Verification and Monitoring
- Data Flow Grid and the Salesforce CRM Lane
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- Prerequisites Before Loyalty Promotions Integration Starts
- Steps 1-3: Map Systems, Identity and Promotion Events
- Steps 4-6: Real-Time Eligibility, Points Posting and In-App Win-Back
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Loyalty Promotions Dashboard: What a CRM Manager Should Track Weekly
What should a CRM Manager track each week on a loyalty promotions dashboard for restaurant win-back offers?
Put lapsed member reactivation rate against a holdout at the top of a CRM Manager's weekly loyalty promotions dashboard. Below it come the win-back funnel from account-page visit to first return order, the offer's cost and points liability, integrity signals, and the support backlog. Each metric gets a formula, source, owner and an alert condition with a agreed threshold.
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- Outcome Panel: Lapsed Member Reactivation Rate vs Holdout
- Leading Indicators and the Win-Back Funnel
- Cost, Liability and Integrity Panels
- Operations Panel: Support Backlog and Points Posting by Location
- Loyalty Promotions KPI Definition Table and Baseline Steps
- Weekly Operator View vs Monthly Executive View
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- Outcome Panel: Lapsed Member Reactivation Rate vs Holdout
- Leading Indicators and the Win-Back Funnel
- Cost, Liability and Integrity Panels
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Agentic AI for Loyalty Promotions: Agent Tasks and Human Approvals
How can AI agents help run loyalty promotions for a hotel brand without losing control of budget, rules and promotion ROI?
AI agents can draft segments and offer variants, pace bonus points budgets, triage fraud flags and write post-promotion summaries for hospitality loyalty promotions. The loyalty and promotion owners with designated finance and legal reviewers should approve offer terms, prize decisions, liability changes and any message sent to members by email or SMS. Score each task on reversibility, financial exposure, compliance exposure and data quality to set its autonomy level.
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- Autonomy Levels for Loyalty Promotions Tasks
- Readiness Rubric: Scoring a Task for Agent Autonomy
- Task Grid: What Agents Run Across Planning, Operations, Messages and Reporting
- Where The loyalty and promotion owners with designated finance and legal reviewers Must Approve in Loyalty Promotions
- Guardrails, Logging and Rollback
- Using Agents After the First 90 Days to Improve Promotion ROI
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- Autonomy Levels for Loyalty Promotions Tasks
- Readiness Rubric: Scoring a Task for Agent Autonomy
- Task Grid: What Agents Run Across Planning, Operations, Messages and Reporting
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Who Owns Loyalty Promotions? A RACI Matrix for Hotel and Resort Teams
Who should own loyalty promotions at a hotel or resort brand, and who does the work at each step?
Accountability for hospitality loyalty promotions usually splits two ways. The Director of Loyalty and Promotions is accountable for strategy, budget and the promotion calendar, and the Senior Specialist, Loyalty and Promotion Execution is accountable for rule configuration, testing and in-app delivery. Finance approves points liability, legal approves official rules, and property teams execute on site.
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- Why Loyalty Promotions Need a RACI in Hotels and Resorts
- Loyalty Promotions RACI Matrix: 16 Activities x 8 Roles
- Configure-Phase Handoffs That Break Most Often
- Loyalty Promotions Ownership During a Platform Migration
- Ownership Models Compared: Loyalty-Led, Brand-Led or Shared Service
- Escalation Path and Governance Cadence
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- Why Loyalty Promotions Need a RACI in Hotels and Resorts
- Loyalty Promotions RACI Matrix: 16 Activities x 8 Roles
- Configure-Phase Handoffs That Break Most Often
Customer Perspective
If you're looking for a powerful platform to run your loyalty and promotions initiatives, NextBee should be your first choice.
Mary Velosky
Executive Vice President · Eniva Health
Explore the next possibilities for your program
Compare related approaches and choose the ideas you want to see in your demo.
Instant Win Promotions
Deliver branded instant-win experiences with configured prize rules and controlled rewards.
Explore this use case →Collect and Win Promotions
Run multi-step promotions where participants collect items or complete a campaign set.
Explore this use case →QR Code Promotions
Use packaging and in-store QR codes to open branded entries, offers and product journeys.
Explore this use case →Product Launch Promotions
Give a new product launch a clear participation journey with trials, contests and offers.
Explore this use case →Restaurant and QSR Promotions
Coordinate offers and prize campaigns across restaurant groups and franchise locations.
Explore this use case →Beverage and Alcohol Promotions
Run product-focused beverage promotions with eligibility checks and approved campaign terms.
Explore this use case →In-Store Promotions
Let retail partners launch approved brand promotions with shared campaign assets and rules.
Explore this use case →Group Buying Promotions
Run group purchase promotions with shared thresholds and clear participant rewards.
Explore this use case →Gift With Purchase Promotion
Run gift-with-purchase campaigns with product rules, spend thresholds and clear claims.
Explore this use case →Sweepstakes Compliance Services
Coordinate official rules, alternate entry paths and eligibility in your campaign flow.
Explore this use case →Prize Fulfillment Services
Manage prize acceptance, winner verification and fulfillment for brand promotions.
Explore this use case →Meet Our Practice Leaders
Bring your program brief, integration questions and rollout priorities. Work through the choices with a team that connects strategy, program operations and implementation.
Rohit Singh
Head of Strategic Partnerships
MY FAVORITE PROMOTION PLAYBOOK
Collect a complete story
Build a collection challenge that gives each interaction a purpose and makes the completion rules clear.
Brent Jackson
Client Relations Director
MY FAVORITE PROMOTION PLAYBOOK
A limited-edition offer
Use a stated redemption limit and actual availability to make a shareable promotion specific and manageable.
SJ Kim
Communications Director
MY FAVORITE PROMOTION PLAYBOOK
An audience idea challenge
Invite useful submissions with clear permissions, judging criteria and moderation responsibilities.
Justin Cappozzo
Customer Experience Lead
MY FAVORITE PROMOTION PLAYBOOK
A clear path to the prize
Show entry requirements, eligibility and claim steps so the reward experience is as clear as the invitation.
Frequently Asked Questions
The program can be configured around different entry and engagement mechanics. The required validation, fulfillment and reporting are agreed for each format.
Your business and legal owners approve the promotion rules. We configure eligibility, entry limits, winner selection and fulfillment around those approved terms.
Yes. Define an appropriate follow-up journey and use only the permissions and data authorized for that next step.
NextBee is SOC 2 Type II, GDPR and CCPA compliant, with single sign-on, role-based permissions, encryption in transit and at rest, and full audit logs.
Every customer gets a dedicated success manager who handles onboarding, regular check-ins and ongoing optimization. We work with your team from the initial program setup through day-to-day improvement.
Standard setup takes a few weeks. We provide a dedicated sandbox so your team can stage, simulate and verify program rules before going live, with pre-built connectors and implementation support to accelerate launch.
We can walk through Member eligibility, Contest entry tracking, Prize campaign controls and Loyalty event handoffs. Bring your current process, program rules and integration requirements so the demonstration follows the decisions your team needs to make.
Track these measures: Member participation rate per promotion; Incremental spend or visits during promotion; Points liability and breakage impact. Use the same definitions across your program dashboard and connected systems.
We map the identifiers, activity events and status changes your workflow needs. NextBee’s Data Wrangler agent checks permitted connected data for missing fields, duplicate events and exceptions, so your team works from consistent program inputs.