Gamification Platform
Turn customer actions into points, levels and rewards across your branded experiences.
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Email Gamification
Turn every email into a reason to play
Use email gamification to connect email visits to quizzes, collections and challenges that build over time.
Make opens worth it
Add game entries and challenges to each campaign, so subscribers have a reason to open them.
Show progress and link to the next game
Use each email to introduce a challenge or show a progress teaser, then link subscribers to the game. Review any interactive email experience against the supported email clients before using it.
Grow loyal subscribers
Run recurring email challenges to build an opening habit and keep your subscriber list healthy.
✓ SOC 2 Type IITrusted by 300+ brands
NextBee delivered the right platform and the right partnership. Their comprehensive solution and collaborative approach helped us grow participation from an original goal of 10% to 35% of our customer base.
The team has helped us scale the referral program to multiple markets including US, Japan, Australia, Singapore.
As a trusted partner, the Nextbee team has consistently delivered reliable and responsive service in support of Just Energy's digital gift card program.
If you're looking for a powerful platform to run your loyalty and promotions initiatives, NextBee should be your first choice.
Your vision. A program built around it.
An ROI positive program is not just a buzzword, but a commitment we stand by.
Solutions tailored to your needs
Build product habits that keep accounts active
Show points, levels, and badges in your product the moment users complete the actions that predict renewal, from the first project created to weekly active use. With SaaS gamification built into your app, more accounts reach the usage levels that keep them subscribed.
- Product event rules
- Points, levels, and badges
- In-app progress widgets
- Account-level progress
Turn feature adoption into guided challenges
Sequence key features into time-bound challenges with clear goals, and run team challenges when whole customer workspaces work toward a shared target. Users discover the workflows that deliver value, which makes your product harder to replace.
- Feature adoption challenges
- Time-bound missions
- Team workspace goals
- Automatic completion tracking
Show users and teams how they compare
Compare usage, certifications, and community contributions across users and teams, ranked on verified actions only, with opt-in visibility for everyone. Friendly competition gives power users a reason to stay active and invite colleagues.
- Verified-action rankings
- Team and account boards
- Opt-in visibility
- Multiple ranking categories
Check product knowledge and learn what users need
Confirm what users understood with in-app quizzes after training modules and onboarding steps, and capture their role, goals, and preferences. Your team learns what each user needs, so the next steps you suggest actually fit.
- Knowledge check quizzes
- Role and goal capture
- Personalized next steps
- Quiz completion rewards
Make product launches and events interactive
Add excitement to product launches, user conferences, and webinars with trivia, puzzles, and feature hunts, including official rules and prize eligibility. Attendees remember your new features, and launch content gets more attention.
- Launch trivia
- Feature scavenger hunts
- Event and webinar games
- Official rules support
Move new users from sign-up to first value
Turn setup into a checklist of quests with progress bars, completion rewards, and well-timed in-app and push prompts that point each user to the next step. New users reach activation milestones sooner, which helps reduce early churn.
- Onboarding checklists
- Activation milestones
- In-app and push prompts
- Completion rewards
See which mechanics change product behavior
Track completion by mechanic, compare users in challenges with those who are not, and see exactly where users drop off. You can adjust rules based on evidence and show leadership how gamification affects retention.
- Completion by mechanic
- Participant vs non-participant usage
- Drop-off views
- Rule testing
Launch a program tailored to your product
Our team turns your activation and adoption goals into a gamification strategy, designs mechanics and rewards, and can add a customer certification program for your education team. You launch with a plan that fits your product and a partner who reviews results with you.
- Gamification strategy brief
- Mechanics and reward design
- Certification program design
- Performance reviews
Embed gamification in your product with an API
Send product events, show progress widgets, and return completions to your CRM, product analytics, and customer education platform through the gamification API. Your engineers integrate once, and every system stays in sync.
- Gamification API and webhooks
- Product analytics events
- Salesforce and HubSpot sync
- Customer education platform sync
- Single sign-on
Add progress to every shopping journey
Bring points, levels, and badges to product discovery, purchases, reviews, and store visits with ecommerce gamification, and deliver rewards when shoppers complete an action. Shoppers see their progress on your site, in your app, and in-store, giving them a reason to return.
- Shopping journey milestones
- Online and in-store actions
- Branded progress hub
- Instant reward delivery
Run shopping challenges that build habits
Set challenges that boost return visits, category discovery, and seasonal collections, with streak bonuses for shoppers who keep going. Visible progress turns occasional buyers into regulars.
- Return-visit challenges
- Category discovery
- Seasonal collection quests
- Visit streak bonuses
Recognize top shoppers and contributors
Rank reviewers, community contributors, and challenge participants on verified actions, with opt-in display names. Top shoppers get public recognition, and other customers see what great participation looks like.
- Reviewer and contributor boards
- Opt-in display names
- Seasonal leaderboards
- Verified scoring
Guide shoppers to the right product
Match shoppers to the right products with a product recommendation quiz that captures declared preferences along the way. Every answer grows your zero-party data platform, so personalization no longer depends on guesswork.
- Product recommendation quizzes
- Style and fit finders
- Preference capture
- Personalized results pages
Turn campaigns into branded games
Add buzz to your launches and sale events with instant-win games, holiday calendars, and trivia, backed by official rules, odds disclosure, and free entry options where required. Campaigns stand out in crowded inboxes and feeds, and your legal team stays comfortable.
- Instant-win games
- Holiday calendars
- Branded trivia
- Odds and free entry support
Turn new sign-ups into first-time buyers
Guide new members through profile setup, preference selection, and their first purchase with a progress checklist and a welcome reward. More sign-ups turn into first orders, and you learn what they like from day one.
- Profile setup quests
- Preference selection
- First-purchase milestone
- Welcome rewards
Measure which mechanics drive repeat purchases
Compare order frequency and basket size for participants and non-participants, and see completion by game and challenge. Gamification fraud prevention stops duplicate accounts and scripted entries, so your budget rewards real shoppers.
- Order frequency comparison
- Completion by game
- Duplicate account checks
- Scripted entry blocking
Plan games tailored to your merchandising calendar
We plan games and challenges for your launches and seasons, prepare official rules with your legal team, and review results after each campaign. Your calendar fills with engagement moments that support sales instead of distracting from them.
- Seasonal game calendar
- Mechanics and reward design
- Official rules preparation
- Post-campaign reviews
Plug gamification into your storefront, POS, and email
Drop website gamification widgets into Shopify Plus, BigCommerce, or custom storefronts, capture in-store actions through POS connections, and send results to Klaviyo or Braze. Every channel shows the same progress, with no manual exports.
- Shopify Plus and BigCommerce
- Website gamification widgets
- POS events
- Klaviyo and Braze sync
- Product catalog feeds
Make healthy money habits visible
Reward saving, on-time payments, budgeting, and digital adoption with gamification in banking. Our platform is built for banks, credit unions, fintech apps, and insurers. Members build healthier habits, and your institution becomes part of their daily routine.
- Healthy habit rewards
- Savings milestones
- Digital adoption badges
- Compliance-approved rules
Set savings and financial wellness challenges
Offer monthly savings goals, no-spend weeks, and budgeting challenges that members join by choice and complete at their own pace. Members feel more in control of their money, and engagement with your app grows.
- Savings goal challenges
- No-spend weeks
- Opt-in participation
- Self-paced progress
Rank progress without exposing balances
Display participation and learning progress, never balances or account details, with opt-in display names and branch or team boards. Members get motivated by community progress without privacy concerns.
- Participation-based rankings
- No balance data shown
- Member display controls
- Branch and team boards
Teach products and financial literacy
Explain products, fraud awareness, and financial basics through interactive quizzes with completion badges and next-step recommendations. Members understand your products better and feel more confident choosing them.
- Product explainer quizzes
- Fraud awareness modules
- Financial literacy quizzes
- Next-step recommendations
Bring financial literacy campaigns to life
Support financial literacy months, youth savings programs, and product launches with branded trivia and learning games that follow official prize rules. Education campaigns reach more participants and leave a positive impression of your brand.
- Financial literacy games
- Youth savings activities
- Launch trivia
- Prize rules support
Get new members set up and using their accounts
Combine direct deposit setup, card activation, mobile app enrollment, and e-statements in one onboarding checklist with progress and completion rewards. New accounts become active accounts faster, during the weeks when relationships are won or lost.
- Direct deposit setup
- Card activation
- Mobile app enrollment
- Account activation rewards
Show the impact on engagement and product adoption
Measure digital adoption and product use for participants against non-participants, with audit trails behind every reward and eligibility review. You can prove engagement impact to leadership and satisfy compliance at the same time.
- Adoption comparison
- Completion by challenge
- Eligibility review
- Audit trails
Build programs your compliance team can approve
Our team works with you on mechanics, rewards, and disclosures alongside your compliance and marketing teams, and we handle QA and regular performance reviews. Your program launches approved, with no surprises in later audits.
- Disclosure support
- Compliance review sessions
- Pre-launch QA
- Quarterly reviews
Map gamification to core, digital banking, and CRM events
Connect approved events from core banking, digital banking apps, card processors, and Salesforce to challenge and badge rules, without replacing your core systems. Progress updates automatically, and IT avoids a lengthy core project.
- Core banking events
- Digital banking app hooks
- Card processor feeds
- Salesforce sync
- Audit history
Increase course completion and campus participation
With our gamified learning platform for online courses and edtech apps, you can award points, levels, and badges for lessons, assignments, and campus activities. Learners can see their progress clearly in our student gamification platform for colleges and universities, which keeps them moving through courses and engaged on campus.
- Lesson and assignment points
- Mastery badges
- Campus activity rewards
- Learner progress hub
Sequence learning paths into guided challenges
Turn lessons, practice tasks, and campus activities into challenges with clear goals, including team challenges for study groups and residence halls. Students stay on track because they always know the next step.
- Learning path challenges
- Practice task streaks
- Study group challenges
- Residence hall competitions
Celebrate progress without discouraging learners
Pair course and campus leaderboards with personal-best views and opt-in visibility for every learner. Every student sees progress worth celebrating, not just those at the top.
- Course and campus boards
- Personal-best views
- Team rankings
- Learner visibility settings
Test understanding with interactive quizzes
Add knowledge checks, practice quizzes, and review games to each module, with instant feedback and badges for mastery. Learners find gaps early, and instructors see where students need extra support.
- Knowledge checks
- Practice quizzes
- Instant feedback
- Module mastery badges
Energize orientation and campus events
Welcome new students and liven up event weeks with orientation games, scavenger hunts, and branded trivia, all under clear prize rules. New students meet each other faster and feel part of the campus sooner.
- Orientation games
- Campus scavenger hunts
- Event week trivia
- Event prize guidelines
Help new learners and students get started
Lead new learners through profile setup, a first lesson, and a study plan, and new students through orientation tasks, all with progress bars and welcome badges. Early momentum reduces the chance that learners drop out in the first weeks.
- First lesson milestone
- Study plan setup
- Orientation checklists
- Welcome badges
Find the mechanics that improve completion
Report completion and participation for participants and non-participants, with drop-off by module. You can adjust challenges where learners struggle and prove the program's effect on completion.
- Completion by module
- Participant comparison
- Module drop-off points
- Challenge testing
Personalize your program to the learning outcomes
Starting from your learning outcomes, our specialists design mechanics, badges, and recognition to support them, plus guides for faculty and staff. Your program supports teaching goals instead of competing with them.
- Learning outcome mapping
- Badge and recognition design
- Faculty and staff guides
- Faculty launch support
Sync gamification with your LMS and student systems
Pull lesson and assignment completions from your learning management system and campus apps through the gamification API, and automatically return badges to learner profiles. Students and staff never log in twice, and progress stays accurate everywhere.
- LMS completion events
- Campus app hooks
- Learner profile sync
- Campus sign-on
Give readers a reason to return every day
Turn reading days, article series, comments, and newsletter engagement into rewards with gamification for publishers. Whether you run a news site, magazine, streaming service, or podcast network, our platform helps readers build a daily habit with your brand, boosting subscriptions and ad revenue.
- Reading day points
- Series and topic badges
- Comment rewards
- Reader progress hub
Build reading and viewing challenges
Create reading and viewing challenges for series, topics, and seasons, using streak gamification with catch-up days for busy weeks. Readers keep coming back because missing one day does not erase their progress.
- Series and topic challenges
- Daily and weekly streaks
- Catch-up days
- Seasonal challenges
Spotlight your most engaged readers
Feature readers with top quiz scores, comment contributions, and challenge progress on leaderboards ranked by verified actions, with opt-in display names. Your most engaged readers feel recognized, and their activity encourages others to join in.
- Quiz scoreboards
- Contributor rankings
- Contribution-based scoring
- Reader name controls
Turn news and content into interactive quizzes
Publish weekly news quizzes, topic trivia, and reader polls that keep visitors on the page and capture topic preferences for personalized newsletters. Readers spend more time with your content, and every newsletter feels more relevant.
- Weekly news quizzes
- Topic trivia
- Reader polls
- Topic preference capture
Add daily games that build a habit
Give subscribers a reason to open your app every morning with daily puzzles, word games, and trivia, complete with streaks and shareable results. Shared scores bring new readers to your site at no extra cost.
- Daily puzzles
- Word games
- Subscriber trivia
- Shareable results
Build a reading habit from day one
Ask new subscribers to follow topics, set alerts, download the app, and sign up for newsletters through a progress checklist. A strong first week builds the habit that keeps subscriptions active.
- Topic follow quests
- App download milestone
- Newsletter sign-up
- First-week badges
Learn which mechanics bring readers back
See how reading days and subscription retention differ between participants and non-participants, alongside completion by quiz, game, and challenge. Editorial and audience teams learn which formats keep readers subscribed.
- Reading days by participant
- Subscription retention comparison
- Completion by format
- Reader drop-off points
Design games tailored to your editorial calendar
Your editorial calendar drives the plan: we schedule quizzes, games, and challenges, and design rewards that suit your audience. Engagement features support your newsroom's schedule instead of adding work.
- Editorial calendar planning
- Quiz and game design
- Audience reward design
- Launch QA
Link gamification to your CMS, email, and subscriber data
Embed quiz and game widgets in your CMS and app, bring quizzes and progress into newsletters with email gamification, and sync results to your subscriber platforms. Readers get the same experience everywhere, and your audience data stays complete.
- CMS widgets
- Email gamification
- App SDK
- Subscriber platform sync
- Audience data sync
Keep members active between visits
Give members points, levels, and badges for classes, workouts, and check-ins with a branded fitness challenge platform for gyms, studios, fitness apps, and wellness brands. Members can see their progress at a glance, keeping attendance steady between busy seasons.
- Class and workout points
- Check-in rewards
- Levels and badges
- Member progress hub
Host individual and team fitness challenges
Launch workout, step, and class challenges each month, and use team challenge platform features for club-versus-club goals. Members train harder with friends, and your community grows stronger.
- Monthly workout challenges
- Step and activity goals
- Club-versus-club challenges
- Shared team milestones
Reward effort, not just top performers
Score class, club, and team leaderboards on effort and personal bests. Newer members stay motivated because progress counts, not only raw performance.
- Class and club boards
- Team standings
- Effort-based scoring
- Personal records
Match members to the right classes and goals
Recommend classes, programs, and products based on each member's goals and experience, and capture preferences for personalized plans. Members find the right fit quickly and are less likely to give up early.
- Class finder quizzes
- Goal and experience capture
- Program recommendations
- Personalized plans
Liven up club events and class launches
Bring energy to every location and your app with club scavenger hunts and new-class launch games, with eligibility checks for any prizes. Events feel fresh, and new classes fill faster.
- Club scavenger hunts
- New-class launch games
- In-app trivia
- Prize eligibility checks
Guide new members into a routine in the first 90 days
Build a 90-day checklist for a first class, a goal-setting session, an app download, and weekly visits, with progress and welcome badges. New members build a routine before their motivation fades.
- First-class milestone
- Goal-setting session
- App download
- Weekly visit streaks
Track which challenges keep members coming back
Give club managers attendance comparisons for participants and non-participants, completion by challenge, and alerts for duplicate check-ins before rewards go out. They know exactly which challenges keep members coming back.
- Attendance comparison
- Challenge completion rates
- Duplicate check-in detection
- Club-level reporting
Roll out challenges across every club
Together we design challenge calendars and rewards, give club staff simple guides, and roll out region by region. Every location runs the program well, from the front desk to the trainers.
- Challenge calendar design
- Club reward design
- Club staff guides
- Regional rollout
Feed booking, check-in, and app data into challenges
Link class bookings, check-ins, and approved wearable or app activity to challenge rules through the gamification API, with member CRM sync. Progress updates without manual entry, and members see results right after a workout.
- Booking system events
- Check-in data
- Approved wearable data
- Member CRM sync
Turn first rides into regular trips
Celebrate first rides, weekly trips, and off-peak travel with mobility app gamification for bike, scooter, rideshare, and transit apps. Riders form a habit of choosing your service, which lifts ride frequency and retention.
- First-ride rewards
- Weekly trip streaks
- Ride milestones
- Rider progress hub
Create off-peak and route challenges
Design off-peak, route, and distance challenges with clear goals and time windows. You balance demand across the day, and riders earn rewards for trips that help your fleet.
- Off-peak challenges
- Route and distance goals
- Time-window rules
- Fleet-balancing incentives
Compare neighborhoods and cities
Track community ride goals on city and neighborhood boards, with opt-in names for individual riders. Local pride gives riders another reason to choose your service.
- City and neighborhood boards
- Community ride goals
- Rider name options
- Monthly resets
Explain safe riding and parking rules
Teach safe riding, parking rules, and local regulations with short quizzes and badges for completion. Riders follow the rules more often, which keeps cities and partners happy.
- Safety quizzes
- Parking rule lessons
- Local regulation tips
- Safety badges
Launch city-wide scavenger hunts
Celebrate new service areas and partnerships with city-wide scavenger hunts and launch games, with partner prize terms in place. New neighborhoods discover your service quickly.
- Scavenger hunts
- Service area launches
- Partner promotions
- Partner prize terms
Walk new riders through their first trips
Move new riders through account setup, payment, and their first three trips with a checklist and welcome reward. More downloads turn into regular riders.
- Account setup
- Payment setup
- First-trips checklist
- Rider welcome reward
Prove which challenges increase ridership
Break down ride frequency, off-peak usage, and retention for challenge participants and other riders. You can show which mechanics increase ridership and adjust incentives with confidence.
- Ride frequency reports
- Off-peak usage
- Rider retention trends
- Incentive cost tracking
Align challenges with your operations goals
Launch challenges tailored to your fleet, demand patterns, and city partnerships, and we test each one before launch. Incentives support operations goals instead of adding cost without results.
- Demand-based planning
- City partnership support
- Incentive testing
- Monthly reviews
Send ride data to challenges in real time
Stream completed rides through the gamification API in real time, and show progress, challenges, and notifications inside your app with mobile app gamification features. Riders see rewards before they leave the vehicle.
- Ride event API
- Mobile app SDK
- Push notifications
- Payment system events
- Fleet data feeds
Reward sustainable choices participants make
Credit participants for recycling, energy saving, and low-carbon commutes with sustainability gamification for utilities, municipalities, and sustainability-minded brands. They get recognition for actions they already care about, and your programs see higher participation.
- Recycling rewards
- Energy-saving actions
- Low-carbon commute points
- Impact progress hub
Launch community challenges with shared goals
Let neighborhoods, campuses, or offices work toward shared environmental goals with clear timelines in community challenges. Group goals spread participation faster than individual pledges.
- Neighborhood challenges
- Campus and office goals
- Shared milestones
- Challenge timelines
Display collective impact by community
Celebrate the total actions each community completes on collective impact boards, with opt-in names for individuals. Visible progress encourages more households to take part.
- Community impact boards
- Total actions completed
- Household name options
- Monthly updates
Educate residents on recycling and energy
Clarify recycling rules, energy tips, and program details with quick quizzes and completion badges. Fewer participants make sorting mistakes when they understand the rules.
- Recycling rule quizzes
- Energy tips
- Program explainers
- Recycling expert badge
Run Earth Day and sustainability week games
Turn awareness into action with Earth Day games, sustainability weeks, and seasonal campaigns, with built-in campaign prize rules. You get measurable participation from every campaign moment.
- Earth Day games
- Sustainability weeks
- Seasonal campaigns
- Campaign prize rules
Welcome new customers to green programs
Take new customers through green program enrollment, smart device setup, and goal setting with a checklist and welcome badge. Enrollment turns into active participation from the start.
- Program enrollment
- Smart device setup
- Goal setting
- Program welcome badge
Report verified actions, not estimates
Count verified, completed actions by program and community, not estimated environmental outcomes. Regulators, leadership, and the public get numbers they can trust.
- Verified action reports
- Program comparisons
- Community breakdowns
- Participation trends
Partner with us on program design and verification
Design the program and its verification rules together with our team, and get support through launch and regular reviews. You launch a program you can stand behind.
- Program design
- Verification rules
- Launch guidance
- Program reviews
Verify actions with meter, receipt, and photo data
Confirm every action with meter data, receipts, or photo uploads before progress moves. You reward only verified actions, and your team avoids a manual review backlog.
- Smart meter data
- Receipt verification
- Photo uploads
- Utility billing events
- Customer system sync
Bring residents back to your parks
Encourage repeat visits across parks, trails, centers, and seasonal activities with parks and recreation engagement programs. Residents explore more of what your department offers, and participation grows year-round.
- Repeat visit rewards
- Park and trail check-ins
- Seasonal activity points
- Resident progress hub
Design seasonal trail and park challenges
Give residents clear goals with seasonal, trail, and holiday challenges, from visiting five parks to completing a summer trail series. Families start planning outings around your programs.
- Seasonal park challenges
- Trail series
- Holiday challenges
- Family goals
Feature the most active neighborhoods
Spotlight the most active communities on neighborhood boards, with opt-in names for families and individuals. Friendly rivalry brings more residents outdoors.
- Neighborhood boards
- Family rankings
- Family name options
- Seasonal resets
Share park history and trail facts
Bring park history, wildlife facts, and trail safety tips to life in short quizzes with completion badges. Visitors learn more about your parks and treat them with more care.
- Park history quizzes
- Wildlife facts
- Trail safety tips
- Explorer badges
Host summer reading and park passport games
Make community programs more fun with summer reading games, park passports, and holiday events, with simple prize terms. Events draw bigger crowds, and passport stamps bring participants back.
- Park passport games
- Summer reading challenges
- Holiday events
- Event prize terms
Introduce families to programs and facilities
Show families your programs, facilities, and registration steps through a guided checklist with a welcome badge. New residents find their way to classes, camps, and leagues faster.
- Program discovery
- Facility guides
- Registration milestones
- Family welcome badge
Understand participation by site and season
Review visits, registrations, and completions by park, facility, and season. You can show councils and funders exactly how residents use each program.
- Visits by site
- Registration reports
- Seasonal trends
- Funding reports
Run a full season of engagement with our team
Plan spring programs through winter events with our team in one shared calendar. Your staff gets a ready-to-run plan instead of starting from scratch.
- Seasonal planning
- Event calendar
- Park staff guides
- Season reviews
Connect registration and check-in systems
Automatically plug registration software, facility check-ins, and trailhead QR codes into challenge rules. Park staff track participation without any extra work.
- Registration system sync
- Facility check-ins
- Trailhead QR codes
- Resident app hooks
- Email sync
Engage fans beyond game day
Award fans points for attendance, check-ins, content shares, and sponsor interactions across the season, in the venue and in your app. Your relationship with fans continues long after the final whistle.
- Attendance points
- Check-in rewards
- Content share rewards
- Sponsor interactions
Challenge fans to show up and engage
Reward fans all season for attending games, watching content, and engaging with sponsors. Fans stay connected through the off-season, not only on game days.
- Season-long challenges
- Off-season challenges
- Sponsor tasks
- Attendance goals
Crown your most loyal fan clubs
Let fan clubs and supporter sections compete on leaderboards based on verified attendance and engagement. Supporter groups get a fun way to show who is most loyal.
- Fan club rankings
- Supporter section boards
- Verified attendance
- Season standings
Quiz fans with live game-day trivia
Entertain fans with live trivia and predictions during games and events, with no wagering involved. Fans stay engaged during breaks, and sponsors gain more visibility.
- Live trivia
- Game predictions for fun
- Sponsor questions
- No wagering
Entertain fans during breaks in play
Keep fans entertained during breaks with halftime games, sponsor activations, and in-app contests, with sponsor prize rules handled for you. Sponsors get measurable engagement, and fans leave with a better experience.
- Halftime games
- Sponsor activations
- In-app contests
- Sponsor prize compliance
Onboard new season ticket holders
Introduce season ticket holders to their benefits, app setup, and first game through a guided checklist. First-season members use more of their benefits, which supports renewals.
- Benefit tours
- App setup
- First-game milestone
- Renewal reminders
Give sponsors clear activation results
Hand partnership teams reports on sponsor activations, scans, and claims for every challenge and game. They can show sponsors exactly what each activation delivered.
- Sponsor activation reports
- Scan and claim counts
- Fan engagement trends
- Game-day comparisons
Prepare a season-long fan program
Partner with us before the season starts to plan sponsor challenges and game-day moments with your marketing and partnership teams. Every home game gives fans a reason to engage.
- Season planning
- Sponsor challenge design
- Game-day moments
- Partnership reviews
Pull ticketing, app, and venue data into one view
Bring ticketing, venue scans, and app activity together in one fan view, with points updated in real time. Fans see rewards right after check-in.
- Ticketing system sync
- Venue scans
- App activity events
- Fan CRM sync
- Sponsor data feeds
Support patients between appointments
Recognize patients with progress markers for completing care steps, attending appointments, and using portal tools with small incentives. Patients stay engaged between visits, which supports better follow-through on care plans.
- Care step progress
- Appointment attendance
- Portal adoption
- Appropriate incentives
Offer opt-in wellness challenges
Invite patients into voluntary wellness challenges with clear eligibility rules and gentle goals, such as daily walks or hydration. Participation feels supportive, never pressured.
- Opt-in challenges
- Eligibility rules
- Gentle daily goals
- Progress reminders
Keep progress private and personal
Protect patient privacy with personal milestones in place of public rankings, so progress stays visible only to the patient. Patients stay motivated without sharing health information.
- Private progress views
- Personal milestones
- Optional group goals
- Privacy controls
Prepare patients for upcoming visits
Help patients get ready for procedures and understand care instructions with preparation quizzes and completion badges. Patients arrive better prepared, and staff spend less time repeating instructions.
- Preparation quizzes
- Care instruction checks
- Preparation badges
- Multilingual content
Keep health awareness campaigns light and helpful
Run interactive, helpful activities for health awareness months and community events, with prize eligibility rules in place. Awareness campaigns reach more participants in a friendly way.
- Awareness month games
- Community event activities
- Prize eligibility rules
- Educational content
Ease new patients into the portal
Simplify portal setup, intake forms, and first visit booking for new patients with a guided checklist. Paperwork gets done before the appointment, and portal adoption rises.
- Portal setup
- Intake forms
- First visit booking
- Welcome messages
Compare engagement across programs and cohorts
Monitor engagement across programs and patient cohorts, with consent and eligibility records ready for review. Care teams see which programs patients use, and compliance has the documentation it needs.
- Program comparisons
- Cohort engagement
- Consent records
- Eligibility audits
Shape programs with your clinical and compliance teams
Involve your clinical, legal, and compliance teams in shaping every program before launch. Incentives stay appropriate, and clinicians support the program.
- Clinical review
- Compliance sessions
- Incentive guidelines
- Care team launch support
Trigger challenges from approved portal events
Start challenges and progress from portal and appointment events you approve, while clinical records stay in your systems. Engagement data moves securely, and sensitive information stays where it belongs.
- Patient portal events
- Appointment system hooks
- Consent management
- Secure data handling
- Secure patient sign-on
Grow member participation all year
Thank members for learning modules, event attendance, volunteering, and helpful community posts with visible recognition. With our platform, participation spreads beyond a small core of active members.
- Learning module badges
- Event attendance points
- Volunteer recognition
- Community post rewards
Organize chapter participation challenges
Have chapters compete on participation goals, from event attendance to member recruitment, with team leaderboards. Chapter leaders get a simple way to energize their members.
- Chapter challenges
- Recruitment goals
- Event attendance goals
- Team leaderboards
Highlight your top contributors
Recognize top contributors on community boards ranked by helpful, quality participation. Experts get the visibility they earned, and newer members learn who to follow.
- Contributor boards
- Quality-based scoring
- Expert badges
- Member name controls
Run gamified surveys members finish
Get members to finish what they start with gamified surveys that show progress and offer recognition. You hear from more of your membership, and your research reflects their real needs.
- Gamified surveys
- Survey progress bars
- Recognition for completion
- Member polls
Spark energy at conferences and chapter events
Energize conferences and chapter events with games, chapter trivia, and networking challenges, with official prize terms. Attendees meet more participants and remember your event.
- Conference games
- Chapter trivia
- Networking challenges
- Conference prize terms
Connect new members with the community quickly
Use a welcome checklist to help new members complete profiles, join groups, and attend their first event. They find value early, which supports first-year renewals.
- Profile completion
- Group joining
- First event milestone
- New member badge
Spot which members are drifting away
Flag drops in activity early and review participation by chapter, segment, and program. You can reach quiet members well before renewal time.
- Engagement alerts
- Chapter reports
- Segment trends
- Renewal risk views
Equip chapters with ready-made campaigns
Give chapters ready-made campaigns, leader guides, and recognition plans built with your team. Volunteer leaders run strong programs without extra work.
- Chapter campaign kits
- Leader guides
- Recognition plans
- Chapter results reviews
Tie participation to your association management system
Sync event registrations, course completions, and community activity with your association management system. Member records stay complete, and recognition happens automatically.
- AMS sync
- Event registration data
- Learning system events
- Community platform hooks
- Member portal sign-on
Connect each email invitation to a linked game
Connect email visits to quizzes, collections and challenges that build over time.
- Linked Game Journeys
- Collection Progress
- Recurring Challenges
- Completion Rewards
Make a few well-chosen questions do more
Create quizzes that help participants learn, share preferences or find a relevant next step. Keep questions concise and use responses only within the permissions and purpose of your program.
- Question paths
- Preference choices
- Learning feedback
- Next-step content
Connect an interaction to the right follow-up content
Use approved choices or completed activities to prepare a relevant message, resource or offer. Keep the next step connected to what the participant actually asked for or completed.
- Response-based content
- Approved messages
- Resource delivery
- Next-step tracking
Give your program the events it can use
Agree which external events and identifiers the program requires, then map validation and exception handling. Keep the handoff explicit so missing or repeated activity does not silently change progress.
- Required identifiers
- Event validation
- Duplicate handling
- Exception ownership
Choose measures that explain useful progress
Define the participation and outcome measures that fit the program's goal. Review them alongside operating effort and reward activity so your team can make specific improvements.
- Participation measures
- Outcome definitions
- Operating effort
- Reward activity
NEW Agentic Studio
Agentic Studio for Email Gamification
Bring your program rules and business context. Shape a playbook with your team, then put agents to work preparing campaigns, useful assets and your next growth opportunity.
Lifetime Engagement prepares promotional assets. Opportunity Miner finds new program opportunities. Data Wrangler checks connected data. Tribe Leader Support equips your advocates.
See Agentic Studio in action →
EXPLORE WITH YOUR LIFETIME ENGAGEMENT AGENT
Email Gamification at the Landing Page: A Moment-by-Moment Playbook
How do you add email gamification to the landing page so click-throughs turn into site conversions?
Add email gamification to the landing page in seven steps: map the click-through moment, resume the fan's progress, ask for one action, show a community reward unlock, route players to the site goal, add co-branded partner variants, then brief support and verify tracking. Each step serves email-to-site conversion for repeat and expansion fans.
Explore the playbook
- Prerequisites Before Adding Email Gamification to the Landing Page
- Step 1: Map the Landing Page Moment and the Fan's Constraints
- Steps 2-3: Resume Saved Progress and Make One Participation Ask
- Step 4: Add a Community Reward That Grows With Participation
- Steps 5-6: Route Players to the Site Goal and Add Co-Branded Partner Variants
- Step 7: Support Scripts, Email Gamification Moment Grid and Verification
WORK THROUGH THESE DECISIONS
- Prerequisites Before Adding Email Gamification to the Landing Page
- Step 1: Map the Landing Page Moment and the Fan's Constraints
- Steps 2-3: Resume Saved Progress and Make One Participation Ask
EXPLORE WITH YOUR LIFETIME ENGAGEMENT AGENT
Email Gamification Communication Plan: What to Tell Fans and When
How do you promote email gamification to fans, and what should each message say and when?
Plan email gamification messages in five phases: internal enablement, launch announcement, first-play nudges, progress and reward messages, then reminders and re-engagement. Pre-launch and launch phases are short; the progress phase runs longest because each send reveals a new game piece, which is what grows plays per recipient across sends for fans.
Explore the playbook
- Email Gamification Communication Roadmap: Phases, Timing and Owners
- Awareness Messages That Introduce the Email Game Series
- Progress, Reward and Recognition Messages by Send
- Email Open Points and Reminder Frequency for Game Series
- Coordinating With the Mobile App Retention Program: Shared Fans, Shared Caps
- Internal Enablement and Program-Change Notices for Email Gamification
WORK THROUGH THESE DECISIONS
- Email Gamification Communication Roadmap: Phases, Timing and Owners
- Awareness Messages That Introduce the Email Game Series
- Progress, Reward and Recognition Messages by Send
More ideas +3
EXPLORE WITH YOUR OPPORTUNITY MINER AGENT
What Is Email Gamification? Definition, How It Works and Myths
What is email gamification?
Email gamification is the use of game elements, such as collectible pieces, scratch reveals, quizzes and progress bars, across an email series so recipients click to play and return for the next send. Email marketing managers measure it first by email click-to-play rate.
Explore the playbook
- Definition and how it works across sends
- Myths vs facts about email gamification
- Who runs it and who takes part
- Mechanics, KPIs and a sports example
WORK THROUGH THESE DECISIONS
- Definition and how it works across sends
- Myths vs facts about email gamification
- Who runs it and who takes part
EXPLORE WITH YOUR OPPORTUNITY MINER AGENT
Email Gamification Vendor Scorecard: Criteria and Demo Questions
How do you evaluate email gamification vendors?
Score email gamification vendors on ESP compatibility, rendering across email clients, personalized progress links, conversion tracking, fraud controls, security, services and pricing transparency. Weight criteria toward your outcome, such as email-to-site conversion rate, and verify each with a demo task.
Explore the playbook
- Weighted vendor scorecard
- Criteria tied to email-to-site conversion
- Demo script
- Red flags and reference checks
WORK THROUGH THESE DECISIONS
- Weighted vendor scorecard
- Criteria tied to email-to-site conversion
- Demo script
EXPLORE WITH YOUR OPPORTUNITY MINER AGENT
Email Gamification Software: Top Features to Look For and Test
What features should email gamification software have?
Prioritize email gamification software that carries game progress across sends, resumes play from a personalized landing page, syncs events with your ESP and CRM, and issues rewards automatically. For a Lifecycle Marketing Manager configuring win-back series, those features drive plays per recipient; analytics, fraud controls and localization come next.
Explore the playbook
- Must-Have Email Gamification Features for the Fan Experience
- Rules, Mechanics and Win-Back Targeting Features
- Reward Fulfillment and Ledger Features to Check
- Integration, Fraud, Analytics and Admin Features
- How to Test Email Gamification Features in a Configure-Phase Demo
- What Not to Prioritize When Choosing Email Gamification Software
WORK THROUGH THESE DECISIONS
- Must-Have Email Gamification Features for the Fan Experience
- Rules, Mechanics and Win-Back Targeting Features
- Reward Fulfillment and Ledger Features to Check
EXPLORE WITH YOUR OPPORTUNITY MINER AGENT
Signs You Need Email Gamification and How to Check Readiness
Do we need email gamification, and how do we know our team is ready to launch it?
You likely need email gamification when repeat open rate keeps sliding across a campaign, newsletters to fans earn clicks but few site visits, and awareness sends to new subscribers rarely earn a second open. Readiness depends on four deciding factors: clean ESP and CRM data, a reward budget owner, creative capacity and a measurable baseline.
Explore the playbook
- Signs You Need Email Gamification: Symptoms a CRM Manager Sees
- Readiness Decision Tree: Is Your Team Ready for Email Gamification?
- Outcome Table: Recommended Path by Readiness Result
- Email Gamification Readiness Self-Assessment and Score
- When to Start Email Gamification in a Sports Season Calendar
- Problems Email Gamification Will Not Solve on Its Own
WORK THROUGH THESE DECISIONS
- Signs You Need Email Gamification: Symptoms a CRM Manager Sees
- Readiness Decision Tree: Is Your Team Ready for Email Gamification?
- Outcome Table: Recommended Path by Readiness Result
EXPLORE WITH YOUR OPPORTUNITY MINER AGENT
Email Gamification RFP Template With a Retention Platform Lot
What should an email gamification RFP include, and how do we add a retention marketing platform lot?
An email gamification RFP should cover background and objectives, click-to-play and conversion baselines, game formats and send volumes, ESP and CRM integration, security, rewards and fulfillment, pricing and references. Add a retention marketing platform as an optional lot with joint questions on shared data, SSO, combined reporting and one support desk.
Explore the playbook
- How to Use This Email Gamification RFP Template
- Background, Objectives and KPI Baselines Section
- Scope and Functional Requirements: Game Formats, Landing Pages and Rewards
- Lot B: Retention Marketing Platform Joint-Scope Questions
- Integration, Data, Security and Privacy Questions for Email Gamification Vendors
- Compliance, Pricing, Services and Evaluation Sections
WORK THROUGH THESE DECISIONS
- How to Use This Email Gamification RFP Template
- Background, Objectives and KPI Baselines Section
- Scope and Functional Requirements: Game Formats, Landing Pages and Rewards
EXPLORE WITH YOUR OPPORTUNITY MINER AGENT
From Spreadsheet Leaderboards to Email Gamification: A Retention Path
How do I move from static spreadsheet leaderboards to email gamification for at-risk and lapsed fans?
Move from static spreadsheet leaderboards to email gamification once manual ranking updates lag behind fan activity and at-risk fans stop clicking through. Carry over the fan list, scoring rules and reward budget, then replace manual exports with ESP-linked progress, personalized landing pages and email-to-site conversion tracking, rolled out in phases.
Explore the playbook
- Example scenario: A Club Running Spreadsheet Leaderboards
- Signs the Spreadsheet Leaderboard Has Been Outgrown
- Decision Points for Moving to Email Gamification: Options, Choice, Reasoning
- What Carries Over and What Changes for the Retention Team
- Email Gamification Rollout by Phase: Plan, Configure, Launch, Adopt
- What to Watch and Lessons Checklist for the Retention Director
WORK THROUGH THESE DECISIONS
- Example scenario: A Club Running Spreadsheet Leaderboards
- Signs the Spreadsheet Leaderboard Has Been Outgrown
- Decision Points for Moving to Email Gamification: Options, Choice, Reasoning
More ideas +2
EXPLORE WITH YOUR DATA WRANGLER AGENT
Email Gamification Compliance: Rules, Disclosures and Approvals
Is email gamification legal, and who must approve its rules, disclosures and rewards before launch?
Email gamification is generally lawful when every game send follows commercial email law, honors consent and unsubscribes, and keeps reward games free to play. The Lifecycle Marketing Manager stays accountable, while legal, privacy, finance and partnership teams approve game rules, disclosures, reward tax treatment and league or sponsor marks before the first send.
Explore the playbook
- Email Gamification Compliance RACI: Who Approves Each Item
- Is Email Gamification Legal? The Obligations Every Game Send Carries
- Consent, Unsubscribe and SMS Rules for Gamified Email Sends
- Game Rules, Reward Disclosures and Tax Review on the Landing Page
- Sports Approvals: League Marks, Player Likeness and Sponsor Sign-Off
- Configure-Phase Sign-Off Gate and Unsubscribe Guardrail Escalation
WORK THROUGH THESE DECISIONS
- Email Gamification Compliance RACI: Who Approves Each Item
- Is Email Gamification Legal? The Obligations Every Game Send Carries
- Consent, Unsubscribe and SMS Rules for Gamified Email Sends
EXPLORE WITH YOUR DATA WRANGLER AGENT
Email Gamification and ESP Integration: Checklist and Data Flows
How do you connect email gamification to your ESP, CRM and ticketing systems?
Connect email gamification through the ESP first: it sends personalized progress links and receives play events back, while the CRM supplies segments such as win-back fans and the ticketing or commerce system confirms conversions. A CRM Manager compares each system by data in, data out, trigger events and sync pattern before launch.
Explore the playbook
- Which Systems Email Gamification Integrates With: A Comparison Table
- Do You Need an API? Native Connector vs API vs Webhook vs Batch File
- ESP Integration: Personalized Progress Links and Play Events
- CRM and Ticketing Data for Win-Back Email Game Segments
- Trigger-Based Marketing and Email Gamification: One Shared Event Pipeline
- Integration Checklist at Launch (Weeks 6-8)
WORK THROUGH THESE DECISIONS
- Which Systems Email Gamification Integrates With: A Comparison Table
- Do You Need an API? Native Connector vs API vs Webhook vs Batch File
- ESP Integration: Personalized Progress Links and Play Events
EXPLORE WITH YOUR DATA WRANGLER AGENT
Email Gamification KPIs: Formulas, Baselines and Target Worksheet
How do you calculate email click-to-play rate and set targets for email gamification?
Measure email gamification with five formulas: click-to-play rate, plays per recipient across sends, repeat open rate, email-to-site conversion and the unsubscribe guardrail. Email click-to-play rate equals unique recipients who start the game from an email divided by unique recipients who opened it; targets come from a baseline period and a holdout, not benchmarks.
Explore the playbook
- Inputs Table: Variables for an Email Gamification KPI Worksheet
- How to Calculate Email Click-to-Play Rate and Plays per Recipient
- Worked Example for an At-Risk Fan Segment
- Setting a Click-to-Play Baseline and Target Before Launch
- Click-to-Play vs Interactive Email Metrics: Avoiding Double Counting
- Sensitivity Notes: Which Inputs Move Email Gamification KPIs Most
WORK THROUGH THESE DECISIONS
- Inputs Table: Variables for an Email Gamification KPI Worksheet
- How to Calculate Email Click-to-Play Rate and Plays per Recipient
- Worked Example for an At-Risk Fan Segment
EXPLORE WITH YOUR DATA WRANGLER AGENT
Email Gamification Fraud and Abuse Controls: A Prevention Playbook
How do you prevent fraud and abuse in email gamification without adding friction for real fans?
Prevent email gamification abuse by binding each game to a signed recipient token, capping rewards per person and household, issuing single-use codes, and screening for bot plays and alias addresses. The Marketing Automation Manager runs these controls quietly in the background, reviews flagged accounts weekly and watches unsubscribes so enforcement never punishes genuine fans.
Explore the playbook
- Common Email Gamification Abuse Patterns to Plan For
- Email Gamification Fraud Control Grid: Signals, Controls and Owners
- Preventive Controls That Keep Friction Low for Real Fans
- How to Detect Fake Participation in Email Game Campaigns
- Win-Back Offer Rules That Stop Lapse Gaming
- Response Ladder, Appeals and Guardrails for Email Gamification Enforcement
WORK THROUGH THESE DECISIONS
- Common Email Gamification Abuse Patterns to Plan For
- Email Gamification Fraud Control Grid: Signals, Controls and Owners
- Preventive Controls That Keep Friction Low for Real Fans
EXPLORE WITH YOUR DATA WRANGLER AGENT
Agentic AI for Email Gamification: Agent Tasks and Human Approvals
How can AI agents help run email gamification, and where must the CRM Manager and designated content and reward reviewers approve?
AI agents can draft email gamification segments, game copy and quiz questions, pace sends, triage fraud flags and summarize results, while the CRM Manager and designated content and reward reviewers approve rewards, rules, new audiences and new content before it reaches fans. For a CRM Manager launching a series, the checklist sets each task's autonomy level, system access, human checkpoint and audit evidence.
Explore the playbook
- Agentic AI Task Table for Email Gamification
- Planning Tasks AI Agents Can Draft for Human Approval
- Operations Tasks Agents Can Run Within Set Limits
- Fan-Facing Answers on the Landing Page: Where The CRM Manager and designated content and reward reviewers Stay in the Loop
- Email Gamification Tasks That Should Not Be Automated
- Launch-Phase Guardrails and Audit Evidence Before Agents Go Live
WORK THROUGH THESE DECISIONS
- Agentic AI Task Table for Email Gamification
- Planning Tasks AI Agents Can Draft for Human Approval
- Operations Tasks Agents Can Run Within Set Limits
EXPLORE WITH YOUR TRIBE LEADER SUPPORT AGENT
Who Owns Email Gamification? A RACI Matrix for Cross-Team Programs
Who should own email gamification, and how do the other teams share the work?
The Email Marketing Manager usually owns email gamification as program owner, while the Marketing Automation Manager runs the day-to-day build, send logic and data. IT secures integrations, legal approves game rules, finance approves reward budgets and liability, and a quarterly governance review in the Optimize phase decides which game formats continue.
Explore the playbook
- Who Should Own Email Gamification Day to Day?
- Which Teams Are Involved in Running Email Gamification?
- What Do IT, Legal and Finance Do in Email Gamification?
- Who Approves Email Gamification Rewards and Budget Changes?
- How Does Ownership Change After the First 90 Days (90-365 Days)?
- Should the Same Team Run Email Gamification and List Growth Giveaways?
WORK THROUGH THESE DECISIONS
- Who Should Own Email Gamification Day to Day?
- Which Teams Are Involved in Running Email Gamification?
- What Do IT, Legal and Finance Do in Email Gamification?
Customer Perspective
If you're looking for a powerful platform to run your loyalty and promotions initiatives, NextBee should be your first choice.
Mary Velosky
Executive Vice President · Eniva Health
Explore the next possibilities for your program
Compare related approaches and choose the ideas you want to see in your demo.
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Compare challenges, completion paths and rewards to see where participation improves.
Explore this use case →Gamification Services
Get a configured gamification program with launch support and ongoing operations.
Explore this use case →White Label Gamification Platform
Run branded gamification experiences with separate programs and clear admin controls.
Explore this use case →Gamification Software Comparison
Compare mechanics, integrations and operating controls against your current platform.
Explore this use case →Meet Our Practice Leaders
Bring your program brief, integration questions and rollout priorities. Work through the choices with a team that connects strategy, program operations and implementation.
Rohit Singh
Head of Strategic Partnerships
MY FAVORITE PROMOTION PLAYBOOK
Unlock the next useful step
Connect a milestone to a relevant benefit, resource or capability that helps participants continue.
Brent Jackson
Client Relations Director
MY FAVORITE PROMOTION PLAYBOOK
A discovery challenge
Use short questions or exploration tasks to help participants find value in a product or program.
SJ Kim
Communications Director
MY FAVORITE PROMOTION PLAYBOOK
Progress as a group
Let a team work toward a shared goal without forcing individual rankings onto the experience.
Justin Cappozzo
Customer Experience Lead
MY FAVORITE PROMOTION PLAYBOOK
A flexible participation streak
Encourage a useful routine with clear timing and a reasonable recovery path when someone misses a step.
Frequently Asked Questions
No. Choose the mechanics that support the audience and objective; progress or feedback may be more appropriate than public competition.
Yes. Identify the placement, qualifying event and program rules so the interaction fits the surrounding experience.
Use the target action and appropriate business outcome, with reward costs and participant effort included in the review.
NextBee is SOC 2 Type II, GDPR and CCPA compliant, with single sign-on, role-based permissions, encryption in transit and at rest, and full audit logs.
Every customer gets a dedicated success manager who handles onboarding, regular check-ins and ongoing optimization. We work with your team from the initial program setup through day-to-day improvement.
We can walk through Linked Game Journeys, Collection Progress, Recurring Challenges and Completion Rewards. Bring your current process, program rules and integration requirements so the demonstration follows the decisions your team needs to make.
Track these measures: Email click-to-play rate; Plays per recipient across sends; Repeat open rate during campaign. Use the same definitions across your program dashboard and connected systems.
We map the identifiers, activity events and status changes your workflow needs. NextBee’s Data Wrangler agent checks permitted connected data for missing fields, duplicate events and exceptions, so your team works from consistent program inputs.