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Theme Park and Zoo Visitor Engagement

Make every visit an adventure

Use theme park visitor engagement to create attraction passports and discovery challenges with location-based participation.

Attract families with quests

Promote park-wide quests and digital passports, so families plan their whole visit with fun challenges.

✓ SOC 2 Type IITrusted by 300+ brands

AmazonJust EnergyPractice by NumbersEniva Health
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Your vision. A program built around it.

An ROI positive program is not just a buzzword, but a commitment we stand by.

NextBee explainer video: your program, participant journey and connected systems
Amazon
AMN Healthcare
Constant Contact
Hiscox
Direct Energy
Just Energy

Solutions tailored to your needs

Help guests discover more of the property

Help guests discover more of the property

With a theme park and zoo visitor engagement solution, you can guide guests through lands, exhibits, shows, seasonal events, and other attractions. Show progress in the app guests already use.

  • Theme park and zoo visitor engagement
  • Theme park engagement app
  • Zoo visitor engagement
  • Attraction digital passport
Request a Demo

NEW Agentic Studio

Agentic Studio for Theme Park and Zoo Visitor Engagement

Bring your program rules and business context. Shape a playbook with your team, then put agents to work preparing campaigns, useful assets and your next growth opportunity.

Lifetime Engagement prepares promotional assets. Opportunity Miner finds new program opportunities. Data Wrangler checks connected data. Tribe Leader Support equips your advocates.

See Agentic Studio in action →
NextBee AI Agents Builder Studio showing program objectives and agent playbooks

Support every stage of your event journey

Connect the visitor or passholder journey, discovery tasks and verified family progress and the next visit or passholder benefit in one clear program for attraction visitors and families.

Give attraction visitors and families a relevant starting point
Recognize verified family and attraction progress
Make the next activity easy to follow
Keep partner activities relevant to the program
Keep identity and activity connected
Give participants a relevant reason to return
Review the outcomes this program is meant to support
Mary Velosky, Executive Vice President, Eniva Health

Customer Perspective

If you're looking for a powerful platform to run your loyalty and promotions initiatives, NextBee should be your first choice.

Mary Velosky

Executive Vice President · Eniva Health

Explore the next possibilities for your program

Compare related approaches and choose the ideas you want to see in your demo.

Meet Our Practice Leaders

Bring your program brief, integration questions and rollout priorities. Work through the choices with a team that connects strategy, program operations and implementation.

Rohit Singh

Rohit Singh

Head of Strategic Partnerships

MY FAVORITE PROMOTION PLAYBOOK
A participation passport

Connect selected sessions, booths or activities in a simple journey that helps visitors explore the event.

Brent Jackson

Brent Jackson

Client Relations Director

MY FAVORITE PROMOTION PLAYBOOK
Start before the doors open

Use a relevant pre-event challenge or question to help attendees prepare for the experience.

SJ Kim

SJ Kim

Communications Director

MY FAVORITE PROMOTION PLAYBOOK
A useful sponsor encounter

Build a sponsor activity around a demonstration, question or discovery task rather than a scan with no purpose.

Justin Cappozzo

Justin Cappozzo

Customer Experience Lead

MY FAVORITE PROMOTION PLAYBOOK
Keep the conversation going

Offer a useful follow-up resource or referral invitation tied to the experience attendees actually joined.

Frequently Asked Questions

Yes. Configure the invitation, preparation and follow-up activities alongside the live participation experience.

Yes. Define the access, activities and eligible benefits for each audience group.

Agree which check-in or participation events qualify, how duplicates are handled and when rewards become available.

NextBee is SOC 2 Type II, GDPR and CCPA compliant, with single sign-on, role-based permissions, encryption in transit and at rest, and full audit logs.

Every customer gets a dedicated success manager who handles onboarding, regular check-ins and ongoing optimization. We work with your team from the initial program setup through day-to-day improvement.

We can walk through Location-Based Tasks, Family Progress, Visitor Passport Setup and Visit Verification. Bring your current process, program rules and integration requirements so the demonstration follows the decisions your team needs to make.

Track these measures: Repeat visit rate within 12 months; Visitor-to-member or season-pass conversion rate; Passport stops completed per visit. Use the same definitions across your program dashboard and connected systems.

We map the identifiers, activity events and status changes your workflow needs. NextBee’s Data Wrangler agent checks permitted connected data for missing fields, duplicate events and exceptions, so your team works from consistent program inputs.

YOUR NEXTBEE WALKTHROUGH

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