Sports Fan Engagement Platform
Give fans games, challenges and rewards that keep them active between events.
Explore this use case →Second Screen Fan Engagement
Use second screen fan engagement to add polls, quizzes and challenges alongside your live content for remote fans.
Bring viewers to your app
Promote live games during broadcasts, so fans watching at home join in on their phones.
Keep viewers engaged during games
Increase viewer engagement by running polls, trivia, and predictions synced to key live broadcast moments.
Reward fans who play along
Credit points for participation to give viewers prizes and more reasons to keep watching every game.
✓ SOC 2 Type IITrusted by 300+ brands

NextBee delivered the right platform and the right partnership. Their comprehensive solution and collaborative approach helped us grow participation from an original goal of 10% to 35% of our customer base.
The team has helped us scale the referral program to multiple markets including US, Japan, Australia, Singapore.
As a trusted partner, the Nextbee team has consistently delivered reliable and responsive service in support of Just Energy's digital gift card program.
If you're looking for a powerful platform to run your loyalty and promotions initiatives, NextBee should be your first choice.
An ROI positive program is not just a buzzword, but a commitment we stand by.



Guide attendees through sessions, networking, exhibits, and other event activities through conference gamification. Show individual or team progress in a conference leaderboard so participants always know what they can do next.

Reward attendees after an approved event or session check-in instead of treating registration as proof they attended. With event attendance incentives, you can encourage arrival, session participation, and return attendance.

Run a conference scavenger hunt, knowledge challenge, or session activity that gives attendees clear reasons to explore the agenda. Add conference session gamification when you want to reinforce learning or gather feedback after a session.

Connect sponsor booths, demos, meetings, or content activities to trackable attendee actions. Sponsors can see completed interactions instead of relying only on general event traffic.

Offer rewards for completed conference activities, repeat attendance, or qualified referrals. An event referral program can give attendees a tracked way to invite a colleague while keeping reward rules clear.

Send relevant recaps, feedback requests, next-event invitations, and follow-up activities based on what each attendee joined. Executive roundtable programs can use a separate follow-up journey for smaller, high-value sessions.

Report sessions attended, sponsor activities completed, networking participation, and other verified event actions. Give sponsors and internal teams a clear recap without treating registration totals as engagement.

Work with NextBee on event engagement strategy, conference challenges, sponsor activities, reward rules, and launch support. User conference teams can also plan engagement around adoption, community, and post-event follow-up.

Bring registration and attendance events from Cvent, Bizzabo, Whova, or your existing event stack into challenges and reporting. Virtual and hybrid sessions can contribute to the same attendee profile.

Our event engagement platform shows attendees booths, demos, education sessions, and other activities worth visiting. A shared progress view gives attendees a reason to explore more of the show floor.

Use badge, QR, or registration data to confirm attendance before you award points or other benefits. Track day-one arrival, multi-day returns, and event check-in rewards separately from registration.

Run a trade show passport program that sends attendees to selected exhibitors and activities. Add booth games, scavenger hunts, or exhibitor bingo to make each stop more engaging.

With our experiential marketing software, you can host demos, branded games, sample activities, and opt-in lead capture. Give exhibitors a clear record of the interactions tied to their activation.

Offer a reward after an attendee completes the passport, attends a demo, or returns for another conversation. Keep reward qualification tied to the specific activity you want to encourage.

Send post-event content and next-event invitations based on booths visited, activities completed, or topics selected. Give sales and marketing teams more context than a simple attendee list.

Compare booth visits, qualified leads, meetings, and follow-up activity by show. Send opt-in engagement context to your CRM so teams can review trade show ROI alongside later sales activity.

Work with NextBee on passports, booth games, exhibitor activities, reward rules, and operating guides. Use managed event engagement when your team wants support through setup and launch.

Bring badge or registration scans into event activities and send approved lead context to your CRM. Keep registration, lead management, and engagement connected without replacing your event stack.

Our sports fan engagement platform connects game-day activities, mobile participation, sponsor experiences, and ongoing fan programs. Give known fans one place to see their progress and participation.

Use approved ticket or venue scans to confirm arrival, then invite fans into points, challenges, or eligible rewards. Track early arrivals and repeat attendance without replacing your ticketing system.

Run live fan trivia, free-to-play prediction games, section challenges, and crowd engagement games during natural breaks in play. Keep prediction experiences focused on entertainment with no wagering.

Connect sponsor brands to QR activities, product trials, halftime moments, or in-game promotions. Track completed sponsor actions separately from general attendance.

Build a fan loyalty program that rewards attendance, app activity, sponsor tasks, referrals, and other approved participation. Let fans use earned value for merchandise, experiences, access, or other fan rewards.

Off-season fan engagement tools help you design content, challenges, member activities, and renewal journeys. Bring season ticket renewal incentives forward when you want to reconnect before the renewal deadline.

Compare sponsor completions, attendance, reward use, and fan activity by game or campaign. A fan advisory board can add direct supporter feedback before you plan the next season.

Our experts work with you to suggest game-day activities, sponsor tasks, fan rewards, off-season programs, and operating guides. Compare fan engagement platforms against your actual program needs when you are evaluating a new setup.

Bring ticket purchases and attendance events into fan engagement using approved ticketing feeds. Support Ticketmaster, SeatGeek, custom fan apps, and CRM workflows where the required integration is available.

Bring students, alumni, families, and supporters into the program
Create one participation experience for college athletics or school sports while keeping audience groups separate. Give students, alumni, parents, and fans relevant activities instead of treating everyone as the same ticket buyer.
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Use approved ticket, student, or venue check-ins to confirm attendance before awarding points or other benefits. Set different rules for student sections, alumni, families, and district events.

Run live trivia, section challenges, school-spirit activities, and free-to-play predictions during games. Use opt-in leaderboards when visible competition fits the audience.

Give sponsors student challenges, concession activities, QR tasks, or campus-week experiences. Report completed activities back to the sponsor by game or program.

Create separate earning rules for students, alumni, families, and other supporters. Offer school athletics fan rewards, event referrals, and approved fan experiences from one program.

Use watch parties, content, rivalry-week challenges, early ticket prompts, and off-season activities to keep fans involved. Create separate journeys for students, alumni, and families when their needs differ.

Break attendance, sponsor activities, rewards, and challenge participation down by students, alumni, families, or donors. Give athletics and advancement teams the views they need without duplicating every report.

Work with athletics, student organizations, alumni teams, and sponsors on event engagement ideas and operating guides. Give local teams clear instructions for recurring game-day activities.

Bring approved ticket scans and campus sign-ins into participation rules, then write relevant activity to your CRM or advancement system. Keep student and donor systems as the source of record.

Guide attendees through stages, artists, food, sponsor areas, and other festival activities with a mobile participation experience. Save progress across multi-day events so attendees can continue where they left off.

Use ticket, wristband, or approved check-in data to confirm attendance by day. Reward a return visit or selected check-in only after the system receives a qualifying attendance event.

Run scavenger hunts, crowd games, photo tasks, and shared challenges across festival areas. Use the activity to guide attendees toward stages, sponsor locations, or experiences they may otherwise miss.

Give sponsors product trials, photo activities, challenges, or other trackable experiences instead of relying only on signage. Record completed sponsor actions by event, day, or location.

Offer festival rewards for completed activities, multi-day attendance, or selected engagement goals. Add a refer-a-friend event journey or ticket ambassador program when fans help bring new attendees.

Send photos, recordings, artist updates, presale invitations, and next-event prompts based on verified participation. Use the quiet months to reconnect with attendees who already showed interest.

Compare area visits, challenge completions, sponsor tasks, and reward activity across the event. Give sponsors a recap based on completed actions rather than broad crowd estimates.

Work with NextBee on site activities, sponsor experiences, reward rules, ambassador tasks, and pre-event testing. Event ambassadors and street teams can receive clear promotion and referral tasks through the same program.

Bring approved ticket or wristband events into participation rules and send sponsor opt-ins to the appropriate marketing systems. Keep access control with the system already responsible for entry.

Create a fairground digital passport that guides visitors through barns, stages, exhibits, vendors, and family activities. Give families visible progress without making them plan the entire visit themselves.

Reward approved second-day visits, featured-area check-ins, or other qualifying attendance. Use gate or event check-ins to confirm the visit before awarding the benefit.

Run a scavenger hunt with sponsor stops, quizzes, and simple family challenges across the fairgrounds. Give participants a shared finish they can complete during their visit.

Connect brands to stages, barns, exhibits, or family activities and record qualifying participation. Sponsors can see the activity tied to their own experience.

Offer a reward, next-year preview, or other benefit after visitors complete selected activities. Keep family rewards simple enough for seasonal staff to explain.

Send next-year dates, exhibitor updates, volunteer opportunities, and other relevant news to volunteers who opted in. Use completed activities to shape which follow-up they receive.

Compare visits, passport completions, and sponsor activities across the run of the fair. Give boards and sponsors clear program counts from the same reporting source.

Work with NextBee on passport design, sponsor stops, reward rules, and operating guides before opening day. Keep instructions clear enough for seasonal teams and volunteers.

Bring approved gate scans and online entry events into the engagement program. Send opted-in visitor and sponsor activity to your email or CRM systems.

Guide attendees through galleries, objects, special exhibitions, and family activities with museum visitor engagement. Give each visitor a private progress view instead of forcing public competition.

Use membership or timed-entry data to recognize qualifying visits, first returns after a lapse, or selected exhibition attendance. Give visitors a next activity after check-in without changing your admission system.

Create object hunts, family quizzes, and school-group challenges tied to exhibition content. Give educators or families a simple way to see what the group completed.

Connect a sponsor to an exhibition trail, family activity, learning challenge, or membership prompt. Report the completed activities tied to that exhibition rather than general museum attendance.

Recognize exhibition completions, member visits, late hours, and selected participation with points or approved benefits. Give members reward choices that fit the museum experience.

Send exhibition invitations, lecture notices, member late-night prompts, or other relevant follow-up based on previous visits. Use real participation to make the next invitation more useful.

Report gallery activity, exhibition completion, member visits, education-group participation, and sponsor activities. Keep visitor reporting focused on program participation rather than public rankings.

Work with NextBee on hunts, member prompts, reward rules, sponsor activities, and gallery staff guides. Keep the experience aligned with education and membership goals.

Use approved membership and entry events to confirm visits and update participation. Write relevant engagement activity back to the member system where appropriate.

Use performing arts audience engagement to connect subscribers and single-ticket buyers with pre-show content, selected activities, and post-show follow-up. Give patrons relevant experiences without competing with the performance itself.

Track verified attendance and recognize visits to new series, special performances, or other selected events. Use attendance incentives to encourage participation without changing the box-office system.

Run a short lobby hunt, composer quiz, trivia activity, or family challenge before the house opens. End activities before the performance so engagement supports the experience instead of distracting from it.

Connect sponsors to pre-show activities, talkbacks, educational moments, or selected audience experiences. Track opt-in participation separately for the sponsor recap.

Reward attendance milestones, referrals, or selected engagement with approved patron benefits, experiences, or catalog choices. Keep subscriber benefits aligned with your existing membership and box-office rules.

Send artist notes, event content, renewal reminders, and relevant next-show invitations based on the patron relationship. Use season ticket holder retention journeys before the renewal window closes.

Compare attendance, series completion, subscriber activity, sponsor participation, and reward use. Give patron and partnership teams a shared view of program engagement.

Work with NextBee on pre-show activities, subscriber prompts, sponsor moments, fan club concepts, and operating guides. Align each activity with the season calendar and front-of-house workflow.

Bring approved ticket and subscriber data into reward and participation rules, then return relevant activity to your patron or CRM system. Keep ticket commerce with your existing box-office platform.

With a theme park and zoo visitor engagement solution, you can guide guests through lands, exhibits, shows, seasonal events, and other attractions. Show progress in the app guests already use.

Use approved gate or pass data to recognize a visit, a same-season return, or another qualifying attendance milestone. Keep access control and ticketing in the existing park systems.

Create digital passports, scavenger hunts, exhibit quizzes, and family goals across the property. Use activity locations to encourage discovery without interrupting normal guest flow.

Connect sponsor brands to trail stops, product samples, family activities, or selected seasonal experiences. Report completed activities separately from general gate attendance.

Reward qualifying visits, hunt completions, or seasonal participation with merchandise, experiences, or in-park benefits. Keep reward choices connected to the guest relationship.

Invite visitors to a new land, seasonal event, special exhibition, or pass-renewal opportunity based on previous participation. Use the latest visit as context for the next message.

Measure hunts, area visits, repeat attendance, and sponsor activities across guest segments. Give marketing teams clear program data without replacing park analytics.

Work with NextBee on digital passports, hunts, sponsor stops, reward rules, and phased rollout. Give park teams clear operating guides before each seasonal program begins.

Bring approved gate, pass, and attraction events into challenges or reward rules. Show participation in your park app while keeping POS and access systems responsible for their existing functions.

Use a family entertainment center loyalty program to connect attractions, parties, camps, and weekday activities. Give parents a simple view of participation and progress across the family account.

Use approved check-in data to recognize return visits, featured-attraction participation, or other attendance goals. Separate one-time party guests from regular visitors when you set reward rules.

Run scavenger hunts, party challenges, camp activities, and team games with a clear shared goal. Give staff a simple experience they can start without complicated setup.

Connect sponsors to hunt stops, camps, party activities, or other guest experiences. Record opt-ins and completions tied to the specific sponsor activity.

Reward visits, activities, referrals, and selected milestones through a family-friendly program. Use parent-managed membership when children participate in a kids fan club or similar program.

Promote camps, weekday offers, parties, seasonal events, or new attractions based on previous participation. Segment follow-up by visit type instead of sending the same message to everyone.

Compare return attendance, hunt completion, reward use, and sponsor activity across locations or guest groups. Use the data to improve the next program rather than relying only on total admissions.

Work with NextBee on visit paths, family challenges, rewards, sponsor activities, and short operating guides. Keep the program practical for weekend teams and seasonal staff.

Bring approved visit, waiver, booking, or membership events into engagement rules. Send opted-in family activity to your existing email or CRM systems.

Use esports fan engagement to connect arena guests and stream viewers through one participation program. Keep live attendance and remote participation distinct while giving both audiences relevant activities.

Use approved arena check-ins for in-person attendance and confirmed session events for remote participation. Set different earning rules so stream reach does not get mistaken for venue attendance.

Run free-to-play predictions, live fan trivia, team challenges, and event-day hunts. Time questions and activities to the match while keeping prediction mechanics free of wagering.

Connect sponsor brands to predictions, trials, booth tasks, or digital challenges and track completions by match. Give partners separate views of live and remote activity when needed.

Award qualifying match attendance, predictions, community activity, referrals, or content participation toward fan rewards. A fan club platform can give members an ongoing home for those benefits.

Use off-season fan engagement for watch challenges, roster content, community activities, and return-event invitations. Reconnect inactive supporters with a fan reactivation program before the next major event.

Compare attendance, confirmed viewing, sponsor completions, reward use, and fan activity by match or team. Give partners a clearer picture of how each audience participated.

Work with NextBee on fan activities, sponsor moments, prediction rules, rewards, and testing before the program goes live. Keep live and digital experiences connected without forcing them to use identical mechanics.

Bring approved venue scans and stream sign-ins into the fan profile, then send sponsor opt-ins or participation data to your existing systems. Support second-screen engagement without replacing the streaming platform.

Use an event engagement platform for concerts, games, shows, and hosted events while keeping each event’s activities separate. Build reusable program rules without forcing every tenant to run the same experience.

Use approved entry scans to confirm attendance and trigger event check-in rewards or repeat-visit benefits. Keep access decisions with your existing ticketing and venue systems.

Run crowd games, hunts, section challenges, or interactive activities when the event format supports them. Set start and stop times so the experience fits the show.

Run sponsor tasks across selected games, concerts, or hosted events and report participation by show. Give each partner activity its own qualification rules.

Give fans or guests credit for selected events, participation, referrals, or member activities. Use a white label fan app when the venue supports multiple teams, tenants, or event brands.

Recommend upcoming events based on previous attendance, interests, or participation. Use dark dates and quieter periods for relevant follow-up instead of letting the relationship end at the exit.

Report attendance, repeat visits, sponsor completions, reward use, and activity completion by event or tenant. Give venue teams one program view while preserving show-level detail.

Work with NextBee on shared rules, sponsor kits, show-day guides, and tenant-specific activities. Compare event engagement app alternatives against your actual venue requirements before choosing a platform.

Bring entry and ticket events into attendance, reward, and fan engagement rules, then send relevant participation to your CRM. Connect a custom fan engagement app to the same approved event data.
NEW Agentic Studio
Bring your program rules and business context. Shape a playbook with your team, then put agents to work preparing campaigns, useful assets and your next growth opportunity.
Lifetime Engagement prepares promotional assets. Opportunity Miner finds new program opportunities. Data Wrangler checks connected data. Tribe Leader Support equips your advocates.
See Agentic Studio in action →
EXPLORE WITH YOUR LIFETIME ENGAGEMENT AGENT
How does second screen fan engagement work at the viewer onboarding and activation stage?
At viewer onboarding and activation, second screen fan engagement should turn a first-time or newly authenticated viewer into a live participant within their first broadcast. Decide by four factors: how the viewer arrived, whether they are signed in, how much stream delay exists, and whether a fan club chapter already hosts them.
EXPLORE WITH YOUR LIFETIME ENGAGEMENT AGENT
How do you promote second screen fan engagement to fans, and what should each message say?
Use a message calendar template that maps every second screen fan engagement touchpoint to an audience, channel, trigger, goal and call to action: pre-launch enablement for commentators and producers, on-air launch, first in-app interaction, progress, reward, reminder, re-engagement and program-change notices. Measure it by watch time of participants versus non-participants.
EXPLORE WITH YOUR LIFETIME ENGAGEMENT AGENT
What terms should a Head of Streaming know for second screen fan engagement?
In buying terms, second screen fan engagement means interactive features such as live polls, predictions, trivia and remote viewer rewards that let broadcast and streaming audiences participate on a companion device or player overlay.
EXPLORE WITH YOUR LIFETIME ENGAGEMENT AGENT
When during live play should you ask viewers to engage?
Ask during natural breaks, not mid-action: timeouts, replays, halftime. The launch checklist prioritizes fixes for return viewership.
EXPLORE WITH YOUR OPPORTUNITY MINER AGENT
What is second screen fan engagement and how does it work?
Second screen fan engagement is a program that invites live broadcast and stream viewers to take part on a phone, tablet or player overlay. It works in seven steps: map moments, invite, authenticate, sync, verify, reward and follow up, so fans earn recognition for signing in, participating and returning.
EXPLORE WITH YOUR OPPORTUNITY MINER AGENT
What does running second screen fan engagement look like in practice for a Digital Media Manager?
Picture an example regional sports network whose Digital Media Manager must lift sponsor-integrated interaction completions while keeping fans coming back. In the first 90 days of second screen fan engagement, the decisions are which live moments carry sponsors, how to reward repeat participation, whether to add friend co-play, and what to report weekly.
EXPLORE WITH YOUR OPPORTUNITY MINER AGENT
How does a Broadcast Partnerships Manager move from paper passports and raffle tickets to second screen fan engagement?
Move in four phases: audit what the paper passport and raffle-ticket activations deliver today, rebuild them as digital entry with viewer sign-in, pilot second screen fan engagement on one broadcast series with event attendees as the first cohort, then extend to at-home viewers and judge success by return viewership rate rather than tickets collected.
EXPLORE WITH YOUR OPPORTUNITY MINER AGENT
How does adding second screen fan engagement to a customer insight community grow authenticated viewers?
Adding second screen fan engagement grows authenticated viewers because it asks for sign-in at live in-app moments across the whole streaming audience, while an insight community reaches only recruited panelists. The two share consent, profiles and incentive budget; panel recruitment then draws on engaged participants instead of competing with them.
EXPLORE WITH YOUR OPPORTUNITY MINER AGENT
How do you evaluate second screen fan engagement vendors?
Score second screen fan engagement vendors on weighted criteria: stream-sync accuracy across platforms, sponsor interaction formats and reporting, viewer sign-in and identity, email and SMS journey hooks, rewards and fulfillment, security and privacy, analytics, services and pricing transparency. Verify each with evidence and a scripted demo task, not slideware.
EXPLORE WITH YOUR DATA WRANGLER AGENT
How do you connect second screen fan engagement to Salesforce and the rest of the streaming stack?
Connect second screen fan engagement to five system lanes: identity and SSO, the OTT player or app, CRM such as Salesforce, a CDP or warehouse, and messaging and reward fulfillment. Real-time events carry interactions out; CRM journeys then trigger email or SMS click-throughs that pull participants back for the next broadcast.
EXPLORE WITH YOUR DATA WRANGLER AGENT
What KPIs measure second screen fan engagement success, and how do you calculate them?
Track five second screen fan engagement KPIs: viewer participation rate per broadcast, watch time of participants versus non-participants, authenticated viewers captured, sponsor-integrated interaction completions and return viewership rate. Define each with a fixed formula, source system and time window during configuration, then set targets from a baseline and a holdout, never from outside benchmarks.
EXPLORE WITH YOUR DATA WRANGLER AGENT
What should second screen terms include?
Terms should cover sponsor, eligibility, sign-in, qualifying interactions, rewards, prize official rules, viewing data use and disputes. Counsel reviews.
EXPLORE WITH YOUR TRIBE LEADER SUPPORT AGENT
What team and budget does a Digital Media Manager need to launch second screen fan engagement?
Plan second screen fan engagement resources in three layers: a resource worksheet of roles (live-ops producer, OTT developer, sponsor sales liaison, data analyst, legal reviewer), budget lines driven by broadcasts, interactions and reward volume, and a 90-day program launch plan that ties staffing to sponsor-integrated interaction completions per broadcast.
EXPLORE WITH YOUR TRIBE LEADER SUPPORT AGENT
Who should own second screen fan engagement in a sports media organization?
The Director of Audience Engagement should be accountable for second screen fan engagement, owning strategy, participation targets and the run-of-show for every broadcast. Production, OTT product, partnerships, CRM, finance, legal and IT are responsible or consulted on specific activities, and each activity in the RACI has exactly one accountable owner.
Connect viewer sign-in, broadcast-timed polls, quizzes and challenges and the next broadcast or viewing session in one clear program for remote viewers.

Customer Perspective
If you're looking for a powerful platform to run your loyalty and promotions initiatives, NextBee should be your first choice.
Mary Velosky
Executive Vice President · Eniva Health
Compare related approaches and choose the ideas you want to see in your demo.
Give fans games, challenges and rewards that keep them active between events.
Explore this use case →Run student and alumni fan challenges with attendance, games and program rewards.
Explore this use case →Run school and league fan activities with clear audience access and permission rules.
Explore this use case →Add predictions, challenges and rewards around esports content and tournaments.
Explore this use case →Run festival challenges that connect stages, sponsor activities and fan rewards.
Explore this use case →Run content challenges and fan milestones between games, performances and events.
Explore this use case →Compare fan experiences, rewards and sponsor workflows against your current approach.
Explore this use case →Map attendees, activities, sponsor goals and rewards into a practical program brief.
Explore this use case →Coordinate game-day challenges, QR activations and reward moments across your venue.
Explore this use case →Add challenges, learning activities and rewards to your webinar or virtual event program.
Explore this use case →Give attendees challenges, content and rewards that carry your event goals forward.
Explore this use case →Reward attendance, content activity and approved fan actions in one loyalty program.
Explore this use case →Bring your program brief, integration questions and rollout priorities. Work through the choices with a team that connects strategy, program operations and implementation.

Head of Strategic Partnerships
Connect selected sessions, booths or activities in a simple journey that helps visitors explore the event.

Client Relations Director
Use a relevant pre-event challenge or question to help attendees prepare for the experience.

Communications Director
Build a sponsor activity around a demonstration, question or discovery task rather than a scan with no purpose.

Customer Experience Lead
Offer a useful follow-up resource or referral invitation tied to the experience attendees actually joined.