State and County Fair Marketing
Build visitor passports and challenges across fair attractions and exhibitors.
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Experiential Marketing Software
Make brand activations measurable
Use experiential marketing software to run branded onsite challenges, opt-ins and reward journeys across field activations.
Attract crowds to your activation
Promote games and prizes at events, so more attendees stop and visit your brand activation space.
Turn visits into leads
Capture contact details and preferences by rewarding visitors for playing games, watching demos, and trying products.
Reward visitors who engage
Offer instant prizes and follow-up offers to turn brand activation visitors into paying, returning customers.
✓ SOC 2 Type IITrusted by 300+ brands
NextBee delivered the right platform and the right partnership. Their comprehensive solution and collaborative approach helped us grow participation from an original goal of 10% to 35% of our customer base.
The team has helped us scale the referral program to multiple markets including US, Japan, Australia, Singapore.
As a trusted partner, the Nextbee team has consistently delivered reliable and responsive service in support of Just Energy's digital gift card program.
If you're looking for a powerful platform to run your loyalty and promotions initiatives, NextBee should be your first choice.
Your vision. A program built around it.
An ROI positive program is not just a buzzword, but a commitment we stand by.
Solutions tailored to your needs
Give attendees more reasons to participate throughout the conference
Guide attendees through sessions, networking, exhibits, and other event activities through conference gamification. Show individual or team progress in a conference leaderboard so participants always know what they can do next.
- Conference gamification
- Conference networking games
- Attendee networking challenge
- Conference leaderboard
Turn registration into verified attendance
Reward attendees after an approved event or session check-in instead of treating registration as proof they attended. With event attendance incentives, you can encourage arrival, session participation, and return attendance.
- Event attendance incentives
- Event registration incentives
- Session attendance rewards
- Attendance reward program for events
Make sessions and networking more interactive
Run a conference scavenger hunt, knowledge challenge, or session activity that gives attendees clear reasons to explore the agenda. Add conference session gamification when you want to reinforce learning or gather feedback after a session.
- Conference scavenger hunt
- Conference session gamification
- Session feedback incentives
- QR code scavenger hunt for events
Give sponsors activities attendees actually complete
Connect sponsor booths, demos, meetings, or content activities to trackable attendee actions. Sponsors can see completed interactions instead of relying only on general event traffic.
- Sponsorship activation platform
- Sponsor activation software
- Co-branded event engagement
- Verified sponsor activities
Reward participation and encourage attendees to bring colleagues
Offer rewards for completed conference activities, repeat attendance, or qualified referrals. An event referral program can give attendees a tracked way to invite a colleague while keeping reward rules clear.
- Event referral program
- Ticket referral program
- Return-attendee rewards
- Attendee reward choices
Continue the conversation after the conference ends
Send relevant recaps, feedback requests, next-event invitations, and follow-up activities based on what each attendee joined. Executive roundtable programs can use a separate follow-up journey for smaller, high-value sessions.
- Post-event engagement
- Executive roundtable program
- Executive dinner follow-up
- Post-event survey incentives
Show what attendees and sponsors actually did
Report sessions attended, sponsor activities completed, networking participation, and other verified event actions. Give sponsors and internal teams a clear recap without treating registration totals as engagement.
- Sponsorship ROI measurement
- Sponsorship recap report
- Sponsor engagement metrics
- Event attendance tracking
Turn your agenda into a practical engagement plan
Work with NextBee on event engagement strategy, conference challenges, sponsor activities, reward rules, and launch support. User conference teams can also plan engagement around adoption, community, and post-event follow-up.
- Event engagement strategy
- User conference engagement
- Event gamification RFP
- Managed event engagement
Connect engagement to the event platforms you already use
Bring registration and attendance events from Cvent, Bizzabo, Whova, or your existing event stack into challenges and reporting. Virtual and hybrid sessions can contribute to the same attendee profile.
- Cvent integration
- Bizzabo integration
- Webinar engagement
- Virtual events engagement
Guide attendees to the booths and activities that matter
Our event engagement platform shows attendees booths, demos, education sessions, and other activities worth visiting. A shared progress view gives attendees a reason to explore more of the show floor.
- Trade show gamification
- Event engagement platform
- Attendee engagement app
- Show-floor participation
Reward verified arrival and return visits
Use badge, QR, or registration data to confirm attendance before you award points or other benefits. Track day-one arrival, multi-day returns, and event check-in rewards separately from registration.
- Event attendance tracking
- QR attendance tracking
- Event check-in rewards
- Gamified event check-in
Turn the show floor into a guided experience
Run a trade show passport program that sends attendees to selected exhibitors and activities. Add booth games, scavenger hunts, or exhibitor bingo to make each stop more engaging.
- Trade show passport program
- Trade show booth games
- Trade show scavenger hunt
- Exhibitor passport game
Give exhibitors interactive ways to engage visitors
With our experiential marketing software, you can host demos, branded games, sample activities, and opt-in lead capture. Give exhibitors a clear record of the interactions tied to their activation.
- Experiential marketing software
- Brand activation software
- Trade show lead capture games
- Field marketing activation
Reward the actions that show real interest
Offer a reward after an attendee completes the passport, attends a demo, or returns for another conversation. Keep reward qualification tied to the specific activity you want to encourage.
- Reward redemption
- Passport completion rewards
- Demo participation rewards
- Return-visit incentives
Follow up based on what each visitor did
Send post-event content and next-event invitations based on booths visited, activities completed, or topics selected. Give sales and marketing teams more context than a simple attendee list.
- Post-event engagement
- Visitor follow-up
- Next-show invitations
- Engagement-based segments
Show what each trade show produced
Compare booth visits, qualified leads, meetings, and follow-up activity by show. Send opt-in engagement context to your CRM so teams can review trade show ROI alongside later sales activity.
- Trade show ROI
- Trade show lead tracking
- Trade show metrics
- Event marketing ROI
Plan booth and show-floor engagement before opening day
Work with NextBee on passports, booth games, exhibitor activities, reward rules, and operating guides. Use managed event engagement when your team wants support through setup and launch.
- Event engagement agency
- Event activation services
- Managed event engagement
- Exhibitor playbooks
Connect badge scans and engagement to your existing systems
Bring badge or registration scans into event activities and send approved lead context to your CRM. Keep registration, lead management, and engagement connected without replacing your event stack.
- Event check-in integration
- Badge-scan feeds
- Exhibitor CRM integration
- Lead exports
Keep fans involved before, during, and after game day
Our sports fan engagement platform connects game-day activities, mobile participation, sponsor experiences, and ongoing fan programs. Give known fans one place to see their progress and participation.
- Sports fan engagement platform
- Fan engagement software
- Team fan engagement app
- Game day fan engagement
Turn verified attendance into the next fan activity
Use approved ticket or venue scans to confirm arrival, then invite fans into points, challenges, or eligible rewards. Track early arrivals and repeat attendance without replacing your ticketing system.
- Event check-in rewards
- QR code check-in rewards
- Early arrival event rewards
- Event attendance tracking
Make every game day more interactive
Run live fan trivia, free-to-play prediction games, section challenges, and crowd engagement games during natural breaks in play. Keep prediction experiences focused on entertainment with no wagering.
- Fan prediction game
- Live fan trivia
- Stadium crowd games
- Seat section competition
Give sponsors measurable game-day activities
Connect sponsor brands to QR activities, product trials, halftime moments, or in-game promotions. Track completed sponsor actions separately from general attendance.
- Sports sponsorship activation
- Halftime fan engagement
- In-game promotions
- Stadium fan activation
Give fans something meaningful to work toward
Build a fan loyalty program that rewards attendance, app activity, sponsor tasks, referrals, and other approved participation. Let fans use earned value for merchandise, experiences, access, or other fan rewards.
- Fan loyalty program
- Fan rewards catalog
- Fan points redemption
- Fan experience rewards
Stay relevant between games and seasons
Off-season fan engagement tools help you design content, challenges, member activities, and renewal journeys. Bring season ticket renewal incentives forward when you want to reconnect before the renewal deadline.
- Off-season fan engagement
- Year-round fan engagement
- Between-game fan engagement
- Season ticket renewal incentives
Give partners a clear view of fan participation
Compare sponsor completions, attendance, reward use, and fan activity by game or campaign. A fan advisory board can add direct supporter feedback before you plan the next season.
- Sponsorship ROI measurement
- Sponsor engagement metrics
- Fan advisory board
- Fan participation reporting
Plan fan engagement across the full season
Our experts work with you to suggest game-day activities, sponsor tasks, fan rewards, off-season programs, and operating guides. Compare fan engagement platforms against your actual program needs when you are evaluating a new setup.
- Fan engagement strategies
- Fan engagement agency
- Fan program planning
- Fan engagement platform comparison
Connect ticketing and fan activity to one participation record
Bring ticket purchases and attendance events into fan engagement using approved ticketing feeds. Support Ticketmaster, SeatGeek, custom fan apps, and CRM workflows where the required integration is available.
- Fan loyalty ticketing integration
- Ticketmaster loyalty integration
- SeatGeek fan engagement integration
- Custom fan engagement app
Event Engagement Software for live participation
Bring students, alumni, families, and supporters into the program
- College athletics fan engagement
- High school sports fan engagement
- Student section engagement
- School spirit app
Create one participation experience for college athletics or school sports while keeping audience groups separate. Give students, alumni, parents, and fans relevant activities instead of treating everyone as the same ticket buyer.
Request a DemoReward students and supporters for showing up
Use approved ticket, student, or venue check-ins to confirm attendance before awarding points or other benefits. Set different rules for student sections, alumni, families, and district events.
- Student attendance rewards
- High school game attendance program
- Event attendance tracking
- Student-section check-in
Bring more energy to the student section
Run live trivia, section challenges, school-spirit activities, and free-to-play predictions during games. Use opt-in leaderboards when visible competition fits the audience.
- Live fan trivia
- Audience team games
- School spirit challenges
- Fan prediction game
Connect sponsors to campus and game-day participation
Give sponsors student challenges, concession activities, QR tasks, or campus-week experiences. Report completed activities back to the sponsor by game or program.
- Sports sponsorship activation
- Student challenge sponsors
- Campus activations
- Sponsor completion reporting
Reward attendance without mixing every audience together
Create separate earning rules for students, alumni, families, and other supporters. Offer school athletics fan rewards, event referrals, and approved fan experiences from one program.
- College fan rewards app
- School athletics fan rewards
- Fan referral rewards
- Fan rewards catalog
Keep school spirit active between games
Use watch parties, content, rivalry-week challenges, early ticket prompts, and off-season activities to keep fans involved. Create separate journeys for students, alumni, and families when their needs differ.
- Off-season fan engagement
- Year-round fan engagement
- Watch-party activities
- Fan reactivation program
Compare participation by audience and event
Break attendance, sponsor activities, rewards, and challenge participation down by students, alumni, families, or donors. Give athletics and advancement teams the views they need without duplicating every report.
- Sponsorship activation reporting
- Audience-group reports
- Student attendance reporting
- Sponsor completions
Build a fan program campus groups can actually run
Work with athletics, student organizations, alumni teams, and sponsors on event engagement ideas and operating guides. Give local teams clear instructions for recurring game-day activities.
- Event engagement ideas
- Fan program planning
- School spirit activities
- Student-group guides
Connect ticketing, campus, and supporter data
Bring approved ticket scans and campus sign-ins into participation rules, then write relevant activity to your CRM or advancement system. Keep student and donor systems as the source of record.
- Ticketing integration for fan rewards
- Campus sign-on
- CRM participation sync
- Donor-event activity
Help attendees discover more of the event
Guide attendees through stages, artists, food, sponsor areas, and other festival activities with a mobile participation experience. Save progress across multi-day events so attendees can continue where they left off.
- Festival fan engagement
- Festival attendee rewards
- Multi-day engagement
- Festival participation
Recognize verified visits across multiple days
Use ticket, wristband, or approved check-in data to confirm attendance by day. Reward a return visit or selected check-in only after the system receives a qualifying attendance event.
- Event attendance incentives
- Event participation verification
- Event check-in rewards
- Multi-day attendance
Give groups more ways to explore the site
Run scavenger hunts, crowd games, photo tasks, and shared challenges across festival areas. Use the activity to guide attendees toward stages, sponsor locations, or experiences they may otherwise miss.
- Event scavenger hunt app
- Crowd engagement games
- Live crowd participation games
- Fan photo activities
Turn sponsor areas into participatory experiences
Give sponsors product trials, photo activities, challenges, or other trackable experiences instead of relying only on signage. Record completed sponsor actions by event, day, or location.
- Festival sponsorship activation
- Sponsorship activation platform
- Brand activation software
- Fan generated content campaigns
Reward participation and help fans bring friends
Offer festival rewards for completed activities, multi-day attendance, or selected engagement goals. Add a refer-a-friend event journey or ticket ambassador program when fans help bring new attendees.
- Festival attendee rewards
- Refer a friend event
- Ticket ambassador program
- Fan referral rewards
Keep fans connected after the final set
Send photos, recordings, artist updates, presale invitations, and next-event prompts based on verified participation. Use the quiet months to reconnect with attendees who already showed interest.
- Post-event engagement
- Fan reactivation program
- Next-event invitations
- Attendee follow-up
Report participation by day, area, and sponsor
Compare area visits, challenge completions, sponsor tasks, and reward activity across the event. Give sponsors a recap based on completed actions rather than broad crowd estimates.
- Sponsorship ROI measurement
- Sponsor engagement metrics
- Participation by day
- Activation reporting
Plan the attendee journey before gates open
Work with NextBee on site activities, sponsor experiences, reward rules, ambassador tasks, and pre-event testing. Event ambassadors and street teams can receive clear promotion and referral tasks through the same program.
- Event engagement agency
- Festival ambassador program
- Street team management app
- Event gamification services
Connect tickets, wristbands, and fan activity
Bring approved ticket or wristband events into participation rules and send sponsor opt-ins to the appropriate marketing systems. Keep access control with the system already responsible for entry.
- Event attendance tracking
- Wristband and ticket scans
- Sponsor opt-in sync
- Event app integrations
Help families explore more of the fair
Create a fairground digital passport that guides visitors through barns, stages, exhibits, vendors, and family activities. Give families visible progress without making them plan the entire visit themselves.
- State fair marketing
- County fair engagement
- Fairground digital passport
- Family visit paths
Encourage families to return during the fair
Reward approved second-day visits, featured-area check-ins, or other qualifying attendance. Use gate or event check-ins to confirm the visit before awarding the benefit.
- Event check-in incentives
- Event attendance tracking
- Second-day rewards
- Featured-area check-ins
Turn the grounds into a family-friendly hunt
Run a scavenger hunt with sponsor stops, quizzes, and simple family challenges across the fairgrounds. Give participants a shared finish they can complete during their visit.
- Event scavenger hunt app
- Family games
- Fairground digital passport
- Sponsor stops
Give local sponsors activities visitors can join
Connect brands to stages, barns, exhibits, or family activities and record qualifying participation. Sponsors can see the activity tied to their own experience.
- Sponsor activation software
- Local sponsor activities
- Branded fair experiences
- Sponsor opt-ins
Give passport finishers a reason to come back
Offer a reward, next-year preview, or other benefit after visitors complete selected activities. Keep family rewards simple enough for seasonal staff to explain.
- Passport completion rewards
- Family reward choices
- Return-visit incentives
- Event referral program
Reconnect with visitors before next year’s fair
Send next-year dates, exhibitor updates, volunteer opportunities, and other relevant news to volunteers who opted in. Use completed activities to shape which follow-up they receive.
- Post-event engagement
- Next-year reminders
- Exhibitor updates
- Volunteer follow-up
Show participation by area, day, and sponsor
Compare visits, passport completions, and sponsor activities across the run of the fair. Give boards and sponsors clear program counts from the same reporting source.
- Sponsorship activation reporting
- Area and day reports
- Family participation
- Sponsor engagement metrics
Give staff and volunteers a program they can run
Work with NextBee on passport design, sponsor stops, reward rules, and operating guides before opening day. Keep instructions clear enough for seasonal teams and volunteers.
- Event engagement strategy
- Passport planning
- Volunteer guides
- Program reviews
Use the gate and online entry data you already collect
Bring approved gate scans and online entry events into the engagement program. Send opted-in visitor and sponsor activity to your email or CRM systems.
- Event attendance tracking
- Gate-scan feeds
- Online entry status
- Email and CRM sync
Help visitors discover more of every exhibition
Guide attendees through galleries, objects, special exhibitions, and family activities with museum visitor engagement. Give each visitor a private progress view instead of forcing public competition.
- Museum visitor engagement
- Museum engagement app
- Museum gamification
- Exhibition paths
Welcome members back with relevant visit rewards
Use membership or timed-entry data to recognize qualifying visits, first returns after a lapse, or selected exhibition attendance. Give visitors a next activity after check-in without changing your admission system.
- Event check-in rewards
- Member visit rewards
- Event attendance tracking
- Return-visit incentives
Turn gallery discovery into an interactive visit
Create object hunts, family quizzes, and school-group challenges tied to exhibition content. Give educators or families a simple way to see what the group completed.
- Event scavenger hunt
- Museum gamification
- Object quizzes
- School-group activities
Give exhibition sponsors a meaningful visitor activity
Connect a sponsor to an exhibition trail, family activity, learning challenge, or membership prompt. Report the completed activities tied to that exhibition rather than general museum attendance.
- Sponsorship activation platform
- Exhibition sponsor activities
- Family sponsor activities
- Sponsor completion tracking
Turn repeat visits into member value
Recognize exhibition completions, member visits, late hours, and selected participation with points or approved benefits. Give members reward choices that fit the museum experience.
- Fan rewards catalog
- Member visit rewards
- Experience rewards
- Visit recognition
Invite visitors back based on what they explored
Send exhibition invitations, lecture notices, member late-night prompts, or other relevant follow-up based on previous visits. Use real participation to make the next invitation more useful.
- Post-event engagement
- Next-exhibition invitations
- Visit-based segments
- Member reactivation
Measure visits and completions without ranking visitors
Report gallery activity, exhibition completion, member visits, education-group participation, and sponsor activities. Keep visitor reporting focused on program participation rather than public rankings.
- Sponsorship ROI measurement
- Gallery completion reporting
- Member visit reporting
- Education-group reports
Design interactive experiences that support the exhibition
Work with NextBee on hunts, member prompts, reward rules, sponsor activities, and gallery staff guides. Keep the experience aligned with education and membership goals.
- Event engagement strategy
- Exhibition hunt design
- Gallery staff guides
- Program reviews
Connect timed entry and membership data
Use approved membership and entry events to confirm visits and update participation. Write relevant engagement activity back to the member system where appropriate.
- Event attendance tracking
- Membership sync
- Timed-entry scans
- Member-system integration
Keep patrons connected before and after the performance
Use performing arts audience engagement to connect subscribers and single-ticket buyers with pre-show content, selected activities, and post-show follow-up. Give patrons relevant experiences without competing with the performance itself.
- Performing arts audience engagement
- Theatre audience development
- Arts patron engagement
- Theater subscriber engagement
Help subscribers use more of the season they bought
Track verified attendance and recognize visits to new series, special performances, or other selected events. Use attendance incentives to encourage participation without changing the box-office system.
- Event attendance incentives
- Subscriber attendance
- Series completion
- Scan verification
Make pre-show moments more interactive
Run a short lobby hunt, composer quiz, trivia activity, or family challenge before the house opens. End activities before the performance so engagement supports the experience instead of distracting from it.
- Event scavenger hunt
- Pre-show quizzes
- Audience games
- Interactive lobby activities
Give sponsors a role in the patron experience
Connect sponsors to pre-show activities, talkbacks, educational moments, or selected audience experiences. Track opt-in participation separately for the sponsor recap.
- Sponsor activation software
- Pre-show sponsor activities
- Talkback engagement
- Sponsorship activation reporting
Recognize loyal patrons with benefits they value
Reward attendance milestones, referrals, or selected engagement with approved patron benefits, experiences, or catalog choices. Keep subscriber benefits aligned with your existing membership and box-office rules.
- Performing arts loyalty
- Fan rewards catalog
- Patron benefits
- Event referral program
Keep subscribers engaged between performances
Send artist notes, event content, renewal reminders, and relevant next-show invitations based on the patron relationship. Use season ticket holder retention journeys before the renewal window closes.
- Season ticket holder retention
- Post-event engagement
- Renewal prompts
- Between-show engagement
Measure more than ticket sales
Compare attendance, series completion, subscriber activity, sponsor participation, and reward use. Give patron and partnership teams a shared view of program engagement.
- Sponsorship activation reporting
- Attendance by series
- Patron segments
- Sponsor activity
Plan patron engagement across the season
Work with NextBee on pre-show activities, subscriber prompts, sponsor moments, fan club concepts, and operating guides. Align each activity with the season calendar and front-of-house workflow.
- Event engagement strategy
- Fan program planning
- Patron-service guides
- Performing arts audience engagement
Connect ticket scans and patron records
Bring approved ticket and subscriber data into reward and participation rules, then return relevant activity to your patron or CRM system. Keep ticket commerce with your existing box-office platform.
- Ticketing integration for fan rewards
- Ticket-scan feeds
- Patron-system integration
- CRM and email sync
Help guests discover more of the property
With a theme park and zoo visitor engagement solution, you can guide guests through lands, exhibits, shows, seasonal events, and other attractions. Show progress in the app guests already use.
- Theme park and zoo visitor engagement
- Theme park engagement app
- Zoo visitor engagement
- Attraction digital passport
Encourage return visits from verified guests
Use approved gate or pass data to recognize a visit, a same-season return, or another qualifying attendance milestone. Keep access control and ticketing in the existing park systems.
- Event attendance incentives
- Gate-entry rewards
- Same-season return rewards
- Pass-use tracking
Guide families through interactive park challenges
Create digital passports, scavenger hunts, exhibit quizzes, and family goals across the property. Use activity locations to encourage discovery without interrupting normal guest flow.
- Attraction digital passport
- Event scavenger hunt app
- Zoo gamification
- Family group challenges
Give sponsors experiences beyond signage
Connect sponsor brands to trail stops, product samples, family activities, or selected seasonal experiences. Report completed activities separately from general gate attendance.
- Sponsorship activation platform
- Brand activation software
- Sponsor trail activities
- Completion reporting
Turn visits and activities into meaningful guest rewards
Reward qualifying visits, hunt completions, or seasonal participation with merchandise, experiences, or in-park benefits. Keep reward choices connected to the guest relationship.
- Fan rewards catalog
- Fan experience rewards
- Visit rewards
- In-park benefits
Bring recent guests back for what comes next
Invite visitors to a new land, seasonal event, special exhibition, or pass-renewal opportunity based on previous participation. Use the latest visit as context for the next message.
- Post-event engagement
- Seasonal event invitations
- Pass-renewal journeys
- Guest reactivation
Compare participation by day, pass type, and activity
Measure hunts, area visits, repeat attendance, and sponsor activities across guest segments. Give marketing teams clear program data without replacing park analytics.
- Sponsorship ROI measurement
- Pass-type reporting
- Activity completion reports
- Repeat-visit reporting
Put seasonal engagement on the park calendar
Work with NextBee on digital passports, hunts, sponsor stops, reward rules, and phased rollout. Give park teams clear operating guides before each seasonal program begins.
- Event engagement agency
- Seasonal hunt design
- Attraction program planning
- Program rollout
Connect gate and attraction activity to engagement
Bring approved gate, pass, and attraction events into challenges or reward rules. Show participation in your park app while keeping POS and access systems responsible for their existing functions.
- Event attendance tracking
- Gate and attraction scans
- Park app integration
- Pass-status sync
Give families more reasons to explore each visit
Use a family entertainment center loyalty program to connect attractions, parties, camps, and weekday activities. Give parents a simple view of participation and progress across the family account.
- Family entertainment center loyalty program
- Bowling loyalty program
- Arcade loyalty program
- Trampoline park loyalty program
Encourage a second visit without confusing it with a party booking
Use approved check-in data to recognize return visits, featured-attraction participation, or other attendance goals. Separate one-time party guests from regular visitors when you set reward rules.
- Event check-in rewards
- Second-visit rewards
- Event attendance tracking
- Return-visit incentives
Give families and groups an activity they can finish together
Run scavenger hunts, party challenges, camp activities, and team games with a clear shared goal. Give staff a simple experience they can start without complicated setup.
- Event scavenger hunt
- Party team games
- Camp activities
- Audience team games
Give local partners trackable family activities
Connect sponsors to hunt stops, camps, party activities, or other guest experiences. Record opt-ins and completions tied to the specific sponsor activity.
- Sponsor activation software
- Branded family activities
- Local sponsor activation
- Sponsor opt-ins
Keep family rewards simple and parent-friendly
Reward visits, activities, referrals, and selected milestones through a family-friendly program. Use parent-managed membership when children participate in a kids fan club or similar program.
- Entertainment venue rewards
- Kids fan club program
- Parent-managed membership
- Event referral program
Invite recent families back while the visit is still fresh
Promote camps, weekday offers, parties, seasonal events, or new attractions based on previous participation. Segment follow-up by visit type instead of sending the same message to everyone.
- Post-event engagement
- Camp invitations
- Weekday return offers
- Family reactivation
See which activities lead to repeat visits
Compare return attendance, hunt completion, reward use, and sponsor activity across locations or guest groups. Use the data to improve the next program rather than relying only on total admissions.
- Return-visit reporting
- Activity completion
- Sponsor reporting
- Center-level comparisons
Give frontline staff an engagement program they can run
Work with NextBee on visit paths, family challenges, rewards, sponsor activities, and short operating guides. Keep the program practical for weekend teams and seasonal staff.
- Event engagement strategy
- Family program design
- Front-desk guides
- Program reviews
Connect check-ins, party bookings, and family activity
Bring approved visit, waiver, booking, or membership events into engagement rules. Send opted-in family activity to your existing email or CRM systems.
- Event attendance tracking
- Visit check-in feeds
- Party booking integration
- Email and CRM sync
Engage fans whether they attend in person or watch online
Use esports fan engagement to connect arena guests and stream viewers through one participation program. Keep live attendance and remote participation distinct while giving both audiences relevant activities.
- Esports fan engagement
- Tournament audience engagement
- Esports community activation
- Remote fan participation
Recognize live attendance and confirmed viewing separately
Use approved arena check-ins for in-person attendance and confirmed session events for remote participation. Set different earning rules so stream reach does not get mistaken for venue attendance.
- Event attendance incentives
- Arena-entry rewards
- Confirmed watch sessions
- Event participation verification
Turn every match into an interactive fan experience
Run free-to-play predictions, live fan trivia, team challenges, and event-day hunts. Time questions and activities to the match while keeping prediction mechanics free of wagering.
- Fan prediction game
- Live fan trivia
- Free-to-play sports predictor
- Match prediction game for fans
Give sponsors activities across the arena and stream
Connect sponsor brands to predictions, trials, booth tasks, or digital challenges and track completions by match. Give partners separate views of live and remote activity when needed.
- Sponsorship activation platform
- Sponsor prediction activities
- Trial tasks
- Match-level sponsor reporting
Build a fan program that extends beyond one tournament
Award qualifying match attendance, predictions, community activity, referrals, or content participation toward fan rewards. A fan club platform can give members an ongoing home for those benefits.
- Esports loyalty program
- Esports fan rewards
- Fan club platform
- Fan rewards catalog
Keep fans active between matches and tournament splits
Use off-season fan engagement for watch challenges, roster content, community activities, and return-event invitations. Reconnect inactive supporters with a fan reactivation program before the next major event.
- Off-season fan engagement
- Fan reactivation program
- Between-match challenges
- Year-round fan engagement
Separate arena participation from stream activity
Compare attendance, confirmed viewing, sponsor completions, reward use, and fan activity by match or team. Give partners a clearer picture of how each audience participated.
- Sponsorship ROI measurement
- Arena versus stream reporting
- Sponsor completions
- Team-level reporting
Plan match-day and stream engagement together
Work with NextBee on fan activities, sponsor moments, prediction rules, rewards, and testing before the program goes live. Keep live and digital experiences connected without forcing them to use identical mechanics.
- Event engagement strategy
- Match-day planning
- Stream activity design
- Prediction testing
Connect ticket scans and stream activity
Bring approved venue scans and stream sign-ins into the fan profile, then send sponsor opt-ins or participation data to your existing systems. Support second-screen engagement without replacing the streaming platform.
- Second screen fan engagement
- Live stream audience engagement
- Second screen sports platform
- Stream sign-in events
Run engagement across different events from one platform
Use an event engagement platform for concerts, games, shows, and hosted events while keeping each event’s activities separate. Build reusable program rules without forcing every tenant to run the same experience.
- Event engagement platform
- Interactive event platform
- Event engagement software
- Multi-event fan profiles
Reward selected visits without replacing access control
Use approved entry scans to confirm attendance and trigger event check-in rewards or repeat-visit benefits. Keep access decisions with your existing ticketing and venue systems.
- Event check-in rewards
- Cross-event return rewards
- Event attendance tracking
- Scan verification
Match the activity to the event in the building
Run crowd games, hunts, section challenges, or interactive activities when the event format supports them. Set start and stop times so the experience fits the show.
- Crowd engagement games
- Venue hunts
- Seat section competition
- Event scavenger hunt app
Give venue partners measurable activities across events
Run sponsor tasks across selected games, concerts, or hosted events and report participation by show. Give each partner activity its own qualification rules.
- Sponsorship activation platform
- Multi-event sponsor activities
- Brand activation software
- Show-level sponsor reporting
Reward repeat attendance across the venue calendar
Give fans or guests credit for selected events, participation, referrals, or member activities. Use a white label fan app when the venue supports multiple teams, tenants, or event brands.
- White label fan app
- Multi-team fan engagement
- Fan rewards catalog
- Event referral program
Keep guests connected between events
Recommend upcoming events based on previous attendance, interests, or participation. Use dark dates and quieter periods for relevant follow-up instead of letting the relationship end at the exit.
- Post-event engagement
- Next-show invitations
- Fan reactivation program
- Year-round engagement
Compare participation across events and tenants
Report attendance, repeat visits, sponsor completions, reward use, and activity completion by event or tenant. Give venue teams one program view while preserving show-level detail.
- Sponsorship ROI measurement
- Event and tenant reports
- Repeat-visit reporting
- Sponsor engagement metrics
Build a reusable engagement model for the venue
Work with NextBee on shared rules, sponsor kits, show-day guides, and tenant-specific activities. Compare event engagement app alternatives against your actual venue requirements before choosing a platform.
- Event engagement agency
- Event engagement app alternatives
- Show-day guides
- Tenant activity planning
Use approved scan feeds across your venue programs
Bring entry and ticket events into attendance, reward, and fan engagement rules, then send relevant participation to your CRM. Connect a custom fan engagement app to the same approved event data.
- Fan loyalty ticketing integration
- Custom fan engagement app
- Approved scan feeds
- CRM participation sync
Connect field activation opt-ins to qualified follow-up
Run branded onsite challenges, opt-ins and reward journeys across field activations.
- Onsite Activity Capture
- Opt-In Forms
- Reward Qualification
- Field Results Export
Connect arrival with the next event activity
Use registration and check-in events to guide attendees toward the sessions or activities that fit them. Keep participation status available to the team coordinating the event experience.
- Registration handoff
- Check-in events
- Activity prompts
- Participation status
Give attendees something worthwhile to do
Make your event worth joining and remembering. We help you connect quizzes, scavenger hunts and team challenges with clear rules and recognition for completed activities.
- Event quizzes
- Activity checkpoints
- Team challenges
- Completion rewards
Give your attendees a reason to connect
Invite attendees to shared-interest activities and introductions that fit the event. Use opt-in participation and clear follow-up choices to make a conversation easier to start and continue.
- Interest prompts
- Opt-in introductions
- Group activities
- Follow-up choices
Turn sponsor attention into an active experience
Give sponsors a defined participation journey, from a booth activity to an approved follow-up. Track completed interactions and qualified responses so sponsorship review has more context than impressions.
- Booth activities
- Interaction tracking
- Response qualification
- Sponsor reporting
NEW Agentic Studio
Agentic Studio for Experiential Marketing Software
Bring your program rules and business context. Shape a playbook with your team, then put agents to work preparing campaigns, useful assets and your next growth opportunity.
Lifetime Engagement prepares promotional assets. Opportunity Miner finds new program opportunities. Data Wrangler checks connected data. Tribe Leader Support equips your advocates.
See Agentic Studio in action →
EXPLORE WITH YOUR LIFETIME ENGAGEMENT AGENT
Experiential Marketing Software During Live Sessions: A Playbook
How do you add experiential marketing software to in-session and live moments at events?
The best in-session ask is a single, short action timed to a natural break in the live program: a QR prompt on screen, a host call-out or a timed drop. Experiential marketing software should open a one-screen game or poll, capture consent and lead fields, and hand qualified attendees a first-action offer, measured as leads captured per activation hour.
Explore the playbook
- What the Live Session Moment Means for Attendees
- Live Session Playbook Grid: Trigger, Ask, Mechanic and KPI
- Borrowing the Timed Drop From In-Store Promotions
- Staff and Host Scripts for the Live Activation Ask
- Configure-Phase Prerequisites for Live Session Activations
- Guardrails for Asking During Live Event Content
WORK THROUGH THESE DECISIONS
- What the Live Session Moment Means for Attendees
- Live Session Playbook Grid: Trigger, Ask, Mechanic and KPI
- Borrowing the Timed Drop From In-Store Promotions
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Experiential Marketing Software Communication Plan for Attendees
How do you promote an experiential marketing activation to fans and attendees?
Promote an activation with a staged plan: brief staff and partners before launch, tell attendees where and when to take part, prompt the first action during live sessions, then confirm rewards and remind once. This experiential marketing software communication template sets each message's audience, channel, trigger, goal, call to action and consent note to raise interactions per activation.
Explore the playbook
- How to Use This Activation Communication Plan Template
- Audience Register: Attendees, Field Staff, Partners and Executives
- Activation Message Map by Stage, From Pre-Launch to Re-Engagement
- Message Card Template With Bracketed Fields and Guidance Notes
- Coordinating With App Download Promotions for the Same Attendees
- Example Wording for the Hardest Activation Messages
WORK THROUGH THESE DECISIONS
- How to Use This Activation Communication Plan Template
- Audience Register: Attendees, Field Staff, Partners and Executives
- Activation Message Map by Stage, From Pre-Launch to Re-Engagement
More ideas +5
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What Is Experiential Marketing Software? How It Works and Examples
What is experiential marketing software?
Experiential marketing software is a platform that brand activation and field marketing teams use to run in-person activations: onsite games, sign-up forms, QR and tablet capture, instant offers and lead qualification. It records every fan or attendee interaction, syncs leads to CRM, tracks offer redemption back to purchases and standardizes reporting across tour stops and venues.
Explore the playbook
- What Does Experiential Marketing Software Do?
- How Does Experiential Marketing Software Work at an Activation?
- Who Runs Experiential Marketing Software and Who Takes Part?
- Which Mechanics and Rewards Do Brand Activations Use?
- Which KPIs Define Experiential Marketing Software Success?
- What Does a Sports Venue Activation Example Look Like?
- How Is Experiential Marketing Software Different From Event Apps and CRM?
WORK THROUGH THESE DECISIONS
- What Does Experiential Marketing Software Do?
- How Does Experiential Marketing Software Work at an Activation?
- Who Runs Experiential Marketing Software and Who Takes Part?
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Launch Experiential Marketing Software and Lead Generation Contests
Should experiential marketing software and lead generation contests launch together or in sequence?
Launch experiential marketing software first when activation recaps are still incomplete; launch it together with lead generation contests when both share one participant identity, one consent record and one lead ledger. In the Optimize phase, a contest entry window at a particular hour of the day can extend each activation toward a retail first purchase.
Explore the playbook
- Launch Together or in Sequence: How to Decide the Order
- Shared Foundation: One Identity, Consent Record, Lead Ledger and Budget
- Rules That Stop One Action Earning an Offer and an Entry Twice
- Combined KPI View and Lead Attribution Rule for Both Programs
- Phased Roadmap for a Combined Activation and Contest Rollout
- Critical-Path Dependencies for the Shopper Marketing Manager
WORK THROUGH THESE DECISIONS
- Launch Together or in Sequence: How to Decide the Order
- Shared Foundation: One Identity, Consent Record, Lead Ledger and Budget
- Rules That Stop One Action Earning an Offer and an Entry Twice
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Experiential Marketing Software Features: Must-Haves to Look For
What features should experiential marketing software have?
Must-have experiential marketing software features are fast QR and tablet entry at the booth or venue scan, offline capture, configurable onsite games, unique offer codes, duplicate controls, CRM sync and standardized activation recaps. An Experiential Marketing Manager should rank each feature by its effect on interactions per activation and test it in a scripted demo before shortlisting.
Explore the playbook
- Booth and Venue Scan Features That Raise Interactions
- Onsite Game and Activation Mechanics Features
- Offer, Reward and Redemption Tracking Features
- Integration, Data and Reporting Features to Require
- Governance, Fraud Control and Administration Features
- How to Test Experiential Marketing Software Features in a Demo
WORK THROUGH THESE DECISIONS
- Booth and Venue Scan Features That Raise Interactions
- Onsite Game and Activation Mechanics Features
- Offer, Reward and Redemption Tracking Features
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Experiential Marketing Software in Practice: A Director's Scenario
What does running experiential marketing software look like in practice?
In practice, running experiential marketing software means making a series of decisions: which first action to ask for, how to issue offers, how to verify purchases at the register or by receipt, and which hours to staff. This example scenario follows a Director of Experiential Marketing through those decisions during the first 90 days, judged by offer redemption rate.
Explore the playbook
- Example scenario: The Situation and Goal
- Decision 1: Which First Action Should the Pop-Up Ask For?
- Decision 2: How Should Purchases Be Verified at the Register or Receipt?
- What Mall Loyalty Programs Teach About Multi-Tenant Receipt Verification
- Decision 3: Which Hours Should Staff and Offer Windows Cover?
- Rollout, Leading Indicators and Lessons for the First 90 Days
WORK THROUGH THESE DECISIONS
- Example scenario: The Situation and Goal
- Decision 1: Which First Action Should the Pop-Up Ask For?
- Decision 2: How Should Purchases Be Verified at the Register or Receipt?
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Experiential Marketing Software vs Trade Show Booth Games
What is the difference between experiential marketing software and trade show booth games?
Audience is the core difference. Experiential marketing software runs consumer brand activations, such as sports venue sign-up forms, pop-ups and tour stops, across many locations, while trade show booth games engage badge-wearing B2B visitors at one exhibitor booth. Anonymous fans need a short sign-up form; badge scans already carry identity.
Explore the playbook
- Experiential Marketing Software vs Trade Show Booth Games at a Glance
- Myths and Facts About Activation Software and Booth Games
- How Sign-Up Forms Change Leads Captured per Activation Hour
- When to Choose Experiential Marketing Software or Trade Show Booth Games
- Use Both When Your Calendar Mixes Fan Events and Trade Shows
WORK THROUGH THESE DECISIONS
- Experiential Marketing Software vs Trade Show Booth Games at a Glance
- Myths and Facts About Activation Software and Booth Games
- How Sign-Up Forms Change Leads Captured per Activation Hour
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Experiential Marketing Software for Events: A Practical Playbook
How do event companies run experiential marketing software?
Event companies run experiential marketing software as a shared activation layer for organizers and sponsors: one template per footprint, sign-up and offer flows tied to onsite retail, concessions and merchandise POS, and recaps that feed sponsor reporting. The Brand Activation Manager checks venue rules, consent, staffing and offer redemption paths before launch to control cost per qualified lead.
Explore the playbook
- What Is Different About Experiential Marketing in the Events Industry
- Activation Mechanics That Fit Events and Ones That Do Not
- Pre-Launch Checklist: Venue, Sponsor and Data Approvals
- Launch-Week Checklist: Staffing, POS Offers and Receipt Checks
- Linking Activations to Loyalty Program Enrollment at Events
- Before You Launch: Events Compliance and Cost Gate
WORK THROUGH THESE DECISIONS
- What Is Different About Experiential Marketing in the Events Industry
- Activation Mechanics That Fit Events and Ones That Do Not
- Pre-Launch Checklist: Venue, Sponsor and Data Approvals
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Experiential Marketing Software Maturity Model: Pilot to Scale
What are the stages of experiential marketing software maturity?
Five levels describe experiential marketing software maturity: ad hoc, pilot, managed, integrated and optimized. A Director of Experiential Marketing scores the program across seven capabilities, from KPIs and mechanics to data, offers, governance, measurement and team. At the top, one template runs every venue and each booth or venue scan traces to offer redemption.
Explore the playbook
- The Five Experiential Marketing Maturity Levels Defined
- Experiential Marketing Maturity Rubric by Capability
- How to Self-Score Your Program in the First 90 Days
- Next Move From Each Experiential Marketing Maturity Level
- Scaling Experiential Activations Across Venues, Brands and Regions
- What Comes After an Optimized Program: An Executive Customer Program
WORK THROUGH THESE DECISIONS
- The Five Experiential Marketing Maturity Levels Defined
- Experiential Marketing Maturity Rubric by Capability
- How to Self-Score Your Program in the First 90 Days
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How a Field Marketer Moves from Paper Raffles to Experiential Software
How do I move from paper raffles to experiential marketing software?
Six steps move field teams from paper passports to experiential marketing software: audit, digitize entry, connect CRM, train ambassadors, link receipts, verify.
Explore the playbook
- Signals
- Steps 1-3
- Steps 4-6
- Carries over
WORK THROUGH THESE DECISIONS
- Signals
- Steps 1-3
- Steps 4-6
More ideas +1
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Experiential Marketing Software KPIs: Formulas and Target Setting
How do you calculate cost per qualified lead for experiential marketing activations?
Cost per qualified lead equals total activation cost divided by leads that meet your written qualification criteria. Experiential marketing software supplies the denominator from sign-up form data, while ERP supplies staff, venue, offer and agency costs. Set targets from a baseline of your own launch activations, never from an outside benchmark.
Explore the playbook
- Experiential Marketing KPI Dictionary With Formulas
- Inputs Worksheet: Where Each Cost and Lead Variable Comes From
- Worked Example: Cost per Qualified Lead at a Sports Venue Sign-Up Form
- Setting a Baseline and Target During Launch Weeks
- Street Team Cost per In-Person Lead vs Activation Cost per Qualified Lead
- Sensitivity Notes and Common Experiential KPI Errors
WORK THROUGH THESE DECISIONS
- Experiential Marketing KPI Dictionary With Formulas
- Inputs Worksheet: Where Each Cost and Lead Variable Comes From
- Worked Example: Cost per Qualified Lead at a Sports Venue Sign-Up Form
EXPLORE WITH YOUR DATA WRANGLER AGENT
Experiential Marketing Software and POS: Integration Checklist
How do you connect experiential marketing software to POS and CRM?
Connect experiential marketing software to CRM for leads and consent, to POS for offer redemption, and to ERP for activation cost, using real-time APIs or webhooks for scans and batch files only for reconciliation. Assign an owner per data flow so every booth or venue scan arrives complete, measured as the share of activations reported with complete data.
Explore the playbook
- Experiential Marketing Integration Map: Data In, Data Out and Owners
- Real-Time API vs Webhook vs Batch File for Activation Data
- POS Integration for Activation Offers: What Each Venue Scan Must Carry
- CRM and ERP Mapping That Keeps Activation Data Complete
- Experiential Marketing Integration Checklist by Owner Before You Sign
- Choose an API Integration If, Choose Batch Files If
WORK THROUGH THESE DECISIONS
- Experiential Marketing Integration Map: Data In, Data Out and Owners
- Real-Time API vs Webhook vs Batch File for Activation Data
- POS Integration for Activation Offers: What Each Venue Scan Must Carry
EXPLORE WITH YOUR DATA WRANGLER AGENT
Agentic AI for Experiential Marketing Software: Who Approves What
How can AI agents help run experiential marketing software, and who approves their actions?
AI agents in experiential marketing software can draft activation offers, chase missing recap fields, triage duplicate entries, pace offer budgets and summarize results, while the Shopper Marketing Manager stays accountable. Agents act alone only on low-risk, reversible tasks such as completeness reminders; offers, rule changes, partner data sharing and fraud decisions need human approval with logged evidence.
Explore the playbook
- Agentic AI Task Table for Experiential Marketing Software
- RACI Matrix: AI Agent, Shopper Marketing Manager and Supporting Teams
- Activation Tasks That Should Not Be Automated
- Guardrails for AI-Drafted Offers, Budgets and Live Nudges
- Using AI Agents to Raise Activation Data Completeness
- Escalation Path and Governance Cadence for Agentic AI
WORK THROUGH THESE DECISIONS
- Agentic AI Task Table for Experiential Marketing Software
- RACI Matrix: AI Agent, Shopper Marketing Manager and Supporting Teams
- Activation Tasks That Should Not Be Automated
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Experiential Marketing Software Compliance Checklist: Rules
What compliance rules apply to experiential marketing software?
Experiential marketing software must handle sign-up consent, prize rules, sponsor disclosures and privacy. Compare requirements by activation type.
Explore the playbook
- Table
- Consent
- Prizes
- Approvals
WORK THROUGH THESE DECISIONS
- Table
- Consent
- Prizes
Customer Perspective
If you're looking for a powerful platform to run your loyalty and promotions initiatives, NextBee should be your first choice.
Mary Velosky
Executive Vice President · Eniva Health
Explore the next possibilities for your program
Compare related approaches and choose the ideas you want to see in your demo.
Virtual Event and Webinar Engagement
Add challenges, learning activities and rewards to your webinar or virtual event program.
Explore this use case →Trade Show Booth Games
Draw visitors into quizzes, demos and branded games that support your booth goals.
Explore this use case →Event Engagement Platform
Give attendees challenges, content and rewards that carry your event goals forward.
Explore this use case →Conference Gamification
Build conference challenges around sessions, exhibitors and networking activities.
Explore this use case →Event Attendance Incentives
Move registered attendees toward arrival with pre-event tasks and clear incentives.
Explore this use case →Trade Show Passport Program
Create booth passports with check-ins, questions and rewards for completed visits.
Explore this use case →Event Scavenger Hunt App
Create event hunts with clues, photos and location tasks tied to your program goals.
Explore this use case →Conference Session Gamification
After session check-in, invite attendees to a quiz, feedback task or next activity.
Explore this use case →Sponsorship Activation Platform
Build co-branded challenges and rewards around sponsor goals and audience actions.
Explore this use case →Sports Fan Engagement Platform
Give fans games, challenges and rewards that keep them active between events.
Explore this use case →Fan Loyalty Program
Reward attendance, content activity and approved fan actions in one loyalty program.
Explore this use case →Meet Our Practice Leaders
Bring your program brief, integration questions and rollout priorities. Work through the choices with a team that connects strategy, program operations and implementation.
Rohit Singh
Head of Strategic Partnerships
MY FAVORITE PROMOTION PLAYBOOK
A participation passport
Connect selected sessions, booths or activities in a simple journey that helps visitors explore the event.
Brent Jackson
Client Relations Director
MY FAVORITE PROMOTION PLAYBOOK
Start before the doors open
Use a relevant pre-event challenge or question to help attendees prepare for the experience.
SJ Kim
Communications Director
MY FAVORITE PROMOTION PLAYBOOK
A useful sponsor encounter
Build a sponsor activity around a demonstration, question or discovery task rather than a scan with no purpose.
Justin Cappozzo
Customer Experience Lead
MY FAVORITE PROMOTION PLAYBOOK
Keep the conversation going
Offer a useful follow-up resource or referral invitation tied to the experience attendees actually joined.
Frequently Asked Questions
Yes. Configure the invitation, preparation and follow-up activities alongside the live participation experience.
Yes. Define the access, activities and eligible benefits for each audience group.
Agree which check-in or participation events qualify, how duplicates are handled and when rewards become available.
NextBee is SOC 2 Type II, GDPR and CCPA compliant, with single sign-on, role-based permissions, encryption in transit and at rest, and full audit logs.
Every customer gets a dedicated success manager who handles onboarding, regular check-ins and ongoing optimization. We work with your team from the initial program setup through day-to-day improvement.
We can walk through Onsite Activity Capture, Opt-In Forms, Reward Qualification and Field Results Export. Bring your current process, program rules and integration requirements so the demonstration follows the decisions your team needs to make.
Track these measures: Interactions per activation; Leads captured per activation hour; Cost per qualified lead. Use the same definitions across your program dashboard and connected systems.
We map the identifiers, activity events and status changes your workflow needs. NextBee’s Data Wrangler agent checks permitted connected data for missing fields, duplicate events and exceptions, so your team works from consistent program inputs.