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Customer Advocacy Program

Turn customer advocacy into new business

Use customer advocacy software to recruit customer advocates for references, introductions and approved stories.

Find advocates who want to help

Invite happy customers to join through sign-up pages and profiles, so your advocate list keeps growing.

✓ SOC 2 Type IITrusted by 300+ brands

AmazonJust EnergyPractice by NumbersEniva Health
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Your vision. A program built around it.

An ROI positive program is not just a buzzword, but a commitment we stand by.

NextBee explainer video: your program, participant journey and connected systems
Amazon
AMN Healthcare
Constant Contact
Hiscox
Direct Energy
Just Energy

Solutions tailored to your needs

Illustrative customer advocacy program workflow

Match willing advocates to meaningful requests

Build advocate profiles around interests, experience and availability. Match references, introductions and approved story requests, then recognize qualifying participation under your program rules.

  • Advocate profiles
  • Participation preferences
  • Request matching
  • Recognition rules
Request a Demo

NEW Agentic Studio

Agentic Studio for Customer Advocacy Program

Bring your program rules and business context. Shape a playbook with your team, then put agents to work preparing campaigns, useful assets and your next growth opportunity.

Lifetime Engagement prepares promotional assets. Opportunity Miner finds new program opportunities. Data Wrangler checks connected data. Tribe Leader Support equips your advocates.

See Agentic Studio in action →
NextBee AI Agents Builder Studio showing program objectives and agent playbooks

Support every stage of your advocacy program

Connect relevant invitations, clear responsibilities and qualifying contributions, then build on the participation your customers choose to offer.

Invite customers to the contributions they value
Match requests to willing advocates
Recognize the approved contribution
Give customers more ways to support your growth
Turn customer stories into approved campaign assets
Give active advocates a new reason to participate
Keep program operations focused on the next opportunity
Mary Velosky, Executive Vice President, Eniva Health

Customer Perspective

If you're looking for a powerful platform to run your loyalty and promotions initiatives, NextBee should be your first choice.

Mary Velosky

Executive Vice President · Eniva Health

Explore the next possibilities for your program

Compare related approaches and choose the ideas you want to see in your demo.

Meet Our Practice Leaders

Bring your program brief, integration questions and rollout priorities. Work through the choices with a team that connects strategy, program operations and implementation.

Rohit Singh

Rohit Singh

Head of Referral Strategy

MY FAVORITE PROMOTION PLAYBOOK
Reward the relationship

Release rewards at agreed milestones so the program recognizes a qualified introduction and the next valuable step.

Brent Jackson

Brent Jackson

Client Relations Director

MY FAVORITE PROMOTION PLAYBOOK
Make the next customer an advocate

Invite a referred customer to share once they have experienced value, with a useful message and their own referral link.

SJ Kim

SJ Kim

Referral Marketing Director

MY FAVORITE PROMOTION PLAYBOOK
Give groups a shared goal

Explore a shared referral perk for a team or household, based on qualified introductions and clear group rules.

Justin Cappozzo

Justin Cappozzo

Technology Implementation Manager

MY FAVORITE PROMOTION PLAYBOOK
Ask at a useful moment

Connect the invitation to an approved milestone or service event, with duplicate checks before rewards progress.

Frequently Asked Questions

Your program defines the qualifying event and eligibility rules, such as an approved lead, a paid order or another business milestone.

Yes. Define the event and review rules that move a reward from pending to earned or reversed.

Yes. Define the distinct actions and permissions for advocacy activities, then connect them to the appropriate recognition or reward rules.

NextBee is SOC 2 Type II, GDPR and CCPA compliant, with single sign-on, role-based permissions, encryption in transit and at rest, and full audit logs.

Every customer gets a dedicated success manager who handles onboarding, regular check-ins and ongoing optimization. We work with your team from the initial program setup through day-to-day improvement.

We start with a migration review of your current rules, links, codes and pending reward balances. The plan shows how existing referral links keep working and how open rewards carry over, so advocates are not disrupted at cutover.

We can walk through Advocate profiles, Advocate preferences, Contribution records and Recognition rules. Bring your current process, program rules and integration requirements so the demonstration follows the decisions your team needs to make.

Track these measures: Active advocates as % of target accounts; Advocacy requests fulfilled per quarter; Advocacy-influenced pipeline and closed revenue. Use the same definitions across your program dashboard and connected systems.

We map the identifiers, activity events and status changes your workflow needs. NextBee’s Data Wrangler agent checks permitted connected data for missing fields, duplicate events and exceptions, so your team works from consistent program inputs.

YOUR NEXTBEE WALKTHROUGH

Make this demo yours

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